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Publications

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  • All HBS Web  (1,667)
    • People  (10)
    • News  (623)
    • Research  (623)
    • Events  (1)
    • Multimedia  (26)
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Show Results For

  • All HBS Web  (1,667)
    • People  (10)
    • News  (623)
    • Research  (623)
    • Events  (1)
    • Multimedia  (26)
  • Faculty Publications  (187)
← Page 12 of 1,667 Results →
  • 28 Sep 2016
  • Blog Post

Tackling Inequality: An HBS Independent Project

At HBS, I spent a lot of time thinking about how I would become a “leader who makes a difference in the world.” It was on my mind as I attended career development programs, agonized over internship opportunities, and prepared yet another... View Details
  • 19 Mar 2019
  • Blog Post

Leadership Fellow Ming Min Hui: Figuring Out Her Mission

Ming Min Hui (MBA 2015) had a very specific intention in mind when she applied to HBS. After an early career in investment banking and corporate strategy, “I wanted to apply my business skills to something more fulfilling and... View Details
Keywords: Nonprofit / Government
  • December 1992 (Revised October 1993)
  • Case

BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
Citation
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Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
  • 03 Nov 2016
  • News

Here's How Big Government Could Help Small Businesses

  • 14 Mar 2023
  • Video

Admissions Information Session for College Students

  • 14 Jan 2019
  • News

Bernie Madoff’s Lesson: Beware ‘Just This Once’

  • 05 Jul 2010
  • News

To do 'God's work', bankers need morals

  • 29 Sep 2014
  • Blog Post

Don’t leave this out of your job posting…

Creating a compelling job posting can be tricky. Within a short amount of space you have to strike a balance between being informative and engaging. With first-year job postings going live on 10/10, it feels like the perfect time to share a few questions to keep in... View Details
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

sustainability disclosure. We also document that sustainability information not identified by the accounting standard setting process is not associated with stock price synchronicity. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52664 The 4... View Details
Keywords: Carmen Nobel
  • 13 Oct 2021
  • News

What Jobs, Musk & Oprah Have In Common? | with Harvard Business School Historian

  • 09 Dec 2016
  • News

How Wayfair Built a Furniture Brand from Scratch

  • 30 Dec 2013
  • News

Your #1 2014 New Year's Resolution? Resolve to Live More Mindfully

  • 24 Jan 2022
  • News

Rising COVID Cases in Us Nursing Homes Prompt Hospital Warnings

  • 20 Feb 2024
  • Video

Admissions Info Session for College Students

    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
    • 29 May 2013
    • Blog Post

    “A place to grow personally and professionally.” - Yolanda Anton

    Every individual is a prism with many faces. This is why, when HBS requested a short introduction of me, my mind went blank. Who should I talk about? Should I talk about the certified project manager who led teams up to 10 people facing... View Details
    Keywords: Manufacturing; Technology
    • 2014
    • Other Teaching and Training Material

    Marketing Reading: Brand Positioning

    By: Jill Avery and Sunil Gupta
    This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
    Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
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    Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
    • 02 Mar 2012
    • News

    HBS Profs on 3 Big Co. Lessons from Start-ups, and 3 So-Whats

    • 2022
    • Article

    Open or Closed? Your Mind, Your Decision!

    By: Gerald Zaltman
    The marketing profession faces challenging times. The shelf life for decisions and the half-life of the knowledge used, are becoming shorter and shorter while the problems addressed are becoming messier. Fortunately, the emergence of what I call the “prosthetic age” is... View Details
    Keywords: Marketing; Information; Cognition and Thinking; Innovation and Invention
    Citation
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    Zaltman, Gerald. "Open or Closed? Your Mind, Your Decision!" Special Issue on Reflections of Eminent Marketing Scholars. Foundations and Trends® in Marketing 16, nos. 1-2 (2022): 300–307.
    • Article

    Tracking the Changing Feature of a Moving Object

    By: Julian De Freitas, Nicholas E. Myers and Anna C. Nobre
    The mind can track not only the changing locations of moving objects, but also their changing features, which are often meaningful for guiding action. How does the mind track such features? Using a task in which observers tracked the changing orientation of a rolling... View Details
    Citation
    Read Now
    Related
    De Freitas, Julian, Nicholas E. Myers, and Anna C. Nobre. "Tracking the Changing Feature of a Moving Object." Journal of Vision 16, no. 3 (February 2016): 1–21.
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