mindfulness - Publications - Faculty & Research

03 Nov 2016
News

Here's How Big Government Could Help Small Businesses

December 1992 (Revised October 1993)
Case

BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

By: Stephen A. Greyser and Wendy Smith Schille

Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details

Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry

Citation

Educators

Purchase

05 Jul 2010
News

To do 'God's work', bankers need morals

29 Sep 2014
Blog Post

Don’t leave this out of your job posting…

Creating a compelling job posting can be tricky. Within a short amount of space you have to strike a balance between being informative and engaging. With first-year job postings going live on 10/10, it feels like the perfect time to share a few questions to keep in... View Details

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications

14 Jan 2019
News

Bernie Madoff’s Lesson: Beware ‘Just This Once’

14 Mar 2023
Video

Admissions Information Session for College Students

2014
Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta

This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details

Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding

Citation

Purchase

13 Oct 2021
News

What Jobs, Musk & Oprah Have In Common? | with Harvard Business School Historian

02 Mar 2012
News

HBS Profs on 3 Big Co. Lessons from Start-ups, and 3 So-Whats

20 Feb 2024
Video

Admissions Info Session for College Students

30 Dec 2013
News

Your #1 2014 New Year's Resolution? Resolve to Live More Mindfully

24 Jan 2022
News

Rising COVID Cases in Us Nursing Homes Prompt Hospital Warnings

29 May 2013
Blog Post

“A place to grow personally and professionally.” - Yolanda Anton

Every individual is a prism with many faces. This is why, when HBS requested a short introduction of me, my mind went blank. Who should I talk about? Should I talk about the certified project manager who led teams up to 10 people facing... View Details

Keywords: Manufacturing; Technology

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

sustainability disclosure. We also document that sustainability information not identified by the accounting standard setting process is not associated with stock price synchronicity. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52664 The 4... View Details

Keywords: Carmen Nobel

09 Dec 2016
News

How Wayfair Built a Furniture Brand from Scratch

20 Apr 2015
News

Chief Entrepreneurial Oracles - Regina Herzlinger and Elena Avramov

13 Oct 2010
News

Nike takes NFL apparel deal from Reebok

21 Jan 2015
News

Re-designing the workplace

24 Aug 2021
News

Publications