media - Publications - Faculty & Research

21 Apr 2016
News

Online Media Is Tested When Social Platforms Come to Town

June 2024
Supplement

GameStop: Social Media Finds a Cheat Code – Instructor Template

By: Joseph Pacelli

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28 Nov 2022

Life at HBS Chat with the Entertainment & Media Club

Join us for a Life at HBS Chat with the Entertainment & Media Club. This event is a unique opportunity to hear straight from current HBS students about entertainment and media at HBS. These current students... View Details

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

But if you ask Bob Higgins, Wyc Grousbeck, and Mark Wan—all seasoned sports team owners-—about the secret to investment success in sports, they'll tell you it has little to do with owning a team. Rather, it's all about the media... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

April 2001
Teaching Note

The New York Times Electronic Media Company (A) and (B)

By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman

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March 1986 (Revised February 1987)
Case

Air Canada: Organizing for Public Relations and Media Relations (A)

By: Stephen A. Greyser and Roy V. Eales

Keywords: Business Organization; Strategy; Air Transportation Industry

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28 Oct 2011
News

Harvard Business School Names Building after Media Pioneer Frank Batten

20 Aug 2014
News

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

15 Aug 2021
News

You’ve Never Heard of the Biggest Digital Media Company in America

more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of—an average of 751 million visits a month.” The article details how Elias built the company with his cofounder in the 2000s around... View Details

Article

Research: The Rise of Partisan Media Changed How Companies Make Decisions

By: Jonas Heese and Vishal P. Baloria

Keywords: Public Relations

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March–April 2017
Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details

Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media

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08 Apr 2022
News

Social Media Helps the Environmental Movement to Mobilize—but Digital Firms Are Walking a Fine Line Now: Amit Goldenberg

29 May 2020
Podcast

54. Disruption and New Patterns of Media Consumption, with Shilpa Bisaria

Do you remember having cable TV? Many of us do not. Over the last twenty years, the media landscape has been transformed amidst waves of disruption, technological innovation, and changing patterns of media consumption. Today on The Disruptive Voice, we bring you a... View Details

2004
Chapter

What Do Communication Media Mean for Negotiations? A Question of Social Awareness

By: Kathleen L. McGinn and Rachel Croson

Keywords: Negotiation; Media; Perception; Social Issues; Media and Broadcasting Industry

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December 2020
Case

Tencent: Combining Technology and Culture

By: Elie Ofek, Billy Chan and Dawn H. Lau

Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details

Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China

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