marketing - Publications - Faculty & Research

Show Results For

← Page 12 of 3,186 Results →

Sort by

Are you looking for?

25 Apr 2014
News

Keeping an iron grip on Nigeria's financial markets

Arunma Oteh (MBA 1990) has been leading the transformation of Nigeria's capital markets, improving their integrity and regulatory framework, since becoming director-general of the country's Security and Exchange Commission in 2010. "Capital View Details

24 Apr 2014
News

Studying how society shapes market practices, government policies

Harvard Business School Professor Matt Weinzierl talks about his research into the ways market practices and government policies are shaped by society. (Published April 2014) View Details

News

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

09 May 2014
News

What Investors Can Expect in the Current IPO Market

15 May 2013
News

From McRibs to Maseratis: The Power of Scarcity Marketing

26 Sep 2024
News

Helene Could Expose Deeper Flaws in Florida’s Insurance Market

06 May 2023
News

New Data Map Bridges Higher Education and Labour Market

16 Sep 2022
News

How to Bring AI into Your Digital Marketing Strategy

23 Aug 2018
News

A bull market plods into record-length territory. And now?

19 Jan 2013
News

Is All This Stock Market Optimism a Red Flag?

07 Nov 2023
News

Marketing with Generative AI: Harvard Business School’s Ayelet Israeli

19 Dec 2018
News

Online Retailers Aim to Shake Up the Wedding Market

Keywords: online retail; weddings; fashion; e-commerce; Retail Trade

16 Sep 2008
News

Prof. Emeritus Gerald Zaltman Honored for Contributions to Marketing Science

19 Aug 2016
News

Lending a Hand to Small Businesses in Emerging Markets

In emerging markets, where traditional credit scores are rare, how can lenders decide who is creditworthy? Just ask, says DJ DiDonna (MBA 2010), cofounder and chief strategy officer of the for-profit Entrepreneurial Finance Lab. The company has developed a 20- to... View Details