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  • All HBS Web  (1,014)
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  • All HBS Web  (1,014)
    • News  (73)
    • Research  (892)
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    • Multimedia  (1)
  • Faculty Publications  (638)
← Page 12 of 1,014 Results →
  • June 2022
  • Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
  • May 2016 (Revised June 2017)
  • Case

India's Amul: Keeping Up with the Times

By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details
Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India
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Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
  • October 1987 (Revised January 1999)
  • Case

Microsoft Corporation: The Introduction of Microsoft Works

Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world. View Details
Keywords: Product Positioning; Applications and Software; Product Design; Product Launch; Globalized Markets and Industries; Information Technology Industry; United States
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Kosnik, Thomas J. "Microsoft Corporation: The Introduction of Microsoft Works." Harvard Business School Case 588-028, October 1987. (Revised January 1999.)
  • March 2011 (Revised May 2011)
  • Case

China Construction America (A): The Road Ahead

How did a Chinese state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC, China's leading... View Details
Keywords: Foreign Direct Investment; Global Strategy; Market Entry and Exit; Negotiation Deal; State Ownership; Construction Industry; China; United States
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Abrami, Regina M., and Weiqi Zhang. "China Construction America (A): The Road Ahead." Harvard Business School Case 911-408, March 2011. (Revised May 2011.)
  • January 1985 (Revised March 2003)
  • Case

Conex do Brasil

By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
  • December 1994 (Revised February 1995)
  • Case

Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details
Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry
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Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team." Harvard Business School Case 395-067, December 1994. (Revised February 1995.)
  • October 2007 (Revised March 2008)
  • Case

Dove: Evolution of a Brand

By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
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Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
  • March 2007 (Revised March 2008)
  • Case

Chiaphua Group Vietnam

By: Nicolas P. Retsinas and Michael Shih-ta Chen
As part of its expansion and diversification strategy, the Chiaphua Group explored real estate investments in emerging markets. The Group was one of the largest privately held company groups based in Hong Kong, with international investments in a variety of... View Details
Keywords: Investment; Governing Rules, Regulations, and Reforms; Laws and Statutes; Emerging Markets; Market Entry and Exit; Business and Government Relations; Diversification; Hong Kong
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Retsinas, Nicolas P., and Michael Shih-ta Chen. "Chiaphua Group Vietnam." Harvard Business School Case 207-090, March 2007. (Revised March 2008.)
  • April 2006
  • Case

Big Bazaar

By: Ananth Raman and Laura Winig
Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details
Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India
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Raman, Ananth, and Laura Winig. "Big Bazaar." Harvard Business School Case 606-099, April 2006.
  • December 2011
  • Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
  • February 2002 (Revised March 2003)
  • Case

Casuarinas Educational Corporation

By: Michael J. Roberts, Howard H. Stevenson and Matthew C. Leib
Casuarinas has developed a very successful elementary, now secondary, school based on excellence in teaching, service, and multilingual education. Peru lacks similar high-quality post-secondary institutions. This case focuses on the potential entry of Casuarinas into... View Details
Keywords: Forecasting and Prediction; Higher Education; Entrepreneurship; Management; Market Entry and Exit; Planning; Competitive Strategy; Competitive Advantage; Education Industry; Peru
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Roberts, Michael J., Howard H. Stevenson, and Matthew C. Leib. "Casuarinas Educational Corporation." Harvard Business School Case 802-083, February 2002. (Revised March 2003.)
  • 2015
  • Article

International Trade, Multinational Activity, and Corporate Finance

By: C. Fritz Foley and Kalina Manova
An emerging new literature brings unique ideas from corporate finance to the study of international trade and investment. Insights about differences in the development of financial institutions across countries, the role of financial constraints, and the use of... View Details
Keywords: Multinational Firms and Management; Investment; Trade; Corporate Finance
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Foley, C. Fritz, and Kalina Manova. "International Trade, Multinational Activity, and Corporate Finance." Annual Review of Economics 7 (2015): 119–146.
  • October 2002 (Revised April 2007)
  • Case

Dell Computers (A): Field Service for Corporate Clients

By: Frances X. Frei, Amy C. Edmondson and Corey B. Hajim
Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry... View Details
Keywords: Information Infrastructure; Customer Relationship Management; Job Cuts and Outsourcing; Service Operations; Business or Company Management; Emerging Markets; Problems and Challenges; Service Delivery; Computer Industry; United States
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Frei, Frances X., Amy C. Edmondson, and Corey B. Hajim. "Dell Computers (A): Field Service for Corporate Clients." Harvard Business School Case 603-067, October 2002. (Revised April 2007.)
  • April 2021
  • Article

Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details
Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry
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Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
  • April 2012 (Revised October 2013)
  • Case

eBay, Inc. and Amazon.com (A)

By: Ramon Casadesus-Masanell and Anant Thaker
This case has been designed to explore strategic interactions among organizations with different business models. The case considers how a competitor successfully challenged the incumbent in a platform market defined by strong network effects and high switching costs.... View Details
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Casadesus-Masanell, Ramon, and Anant Thaker. "eBay, Inc. and Amazon.com (A)." Harvard Business School Case 712-405, April 2012. (Revised October 2013.)
  • November 1986 (Revised December 1992)
  • Case

Kentucky Fried Chicken (Japan) Ltd.

By: Christopher A. Bartlett
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan
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Bartlett, Christopher A. "Kentucky Fried Chicken (Japan) Ltd." Harvard Business School Case 387-043, November 1986. (Revised December 1992.)
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

forthcoming Strategic Management Journal Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market By: Wen, Wen, and Feng Zhu Abstract—We examine how app developers on... View Details
Keywords: Dina Gerdeman
  • February 2015
  • Supplement

MedCath Corporation (C)

By: Regina E. Herzlinger, Kevin Schulman and F. Fallon Upke
MedCath is a horizontally integrated chain of heart hospitals that partners with local cardiologists. It claims that its focus leads to better and cheaper results than those of an everything-for-everybody general hospital. Community hospitals generally vehemently... View Details
Keywords: Medical Specialties; Market Entry and Exit; Service Delivery; Conflict and Resolution; Horizontal Integration; Health Industry
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Herzlinger, Regina E., Kevin Schulman, and F. Fallon Upke. "MedCath Corporation (C)." Harvard Business School Supplement 315-018, February 2015.
  • September 2002 (Revised January 2013)
  • Case

MedCath Corporation (A)

By: Regina E. Herzlinger and Pete Stavros
MedCath is a horizontally integrated chain of heart hospitals that partners with local cardiologists. It claims that its focus leads to better and cheaper results than those of an everything-for-everybody general hospital. Community hospitals generally vehemently... View Details
Keywords: Medical Specialties; Market Entry and Exit; Service Delivery; Conflict and Resolution; Horizontal Integration; Health Industry
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Herzlinger, Regina E., and Pete Stavros. "MedCath Corporation (A)." Harvard Business School Case 303-041, September 2002. (Revised January 2013.)
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