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- All HBS Web
(3,982)
- People (1)
- News (523)
- Research (3,054)
- Events (20)
- Multimedia (12)
- Faculty Publications (2,021)
- Web
Data - Institute For Strategy And Competitiveness
reveals the share of industries serving a local market versus those competing with other regions; clusters of industries with particular local strength; and an area's performance in terms of employment, wages, patenting, and new business... View Details
- February 2001 (Revised June 2001)
- Case
Competitive Dynamics in Home Video Games (B): Nintendo Power
Tells the story of Nintendo's revival of the home video game industry in the mid-1980s and its dominance of the market in the late 1980s and early 1990s. Strategic issues addressed include the creation of value by sparking dormant demand and the capture of value... View Details
Coughlan, Peter J. "Competitive Dynamics in Home Video Games (B): Nintendo Power." Harvard Business School Case 701-092, February 2001. (Revised June 2001.)
- May 2002 (Revised October 2005)
- Case
Marketing Antidepressants: Prozac and Paxil
By: Youngme E. Moon and Kerry Herman
Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details
Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States
Moon, Youngme E., and Kerry Herman. "Marketing Antidepressants: Prozac and Paxil." Harvard Business School Case 502-055, May 2002. (Revised October 2005.)
- Web
Biography - Institute For Strategy And Competitiveness
and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market View Details
- Article
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
By: Robert Seamans and Feng Zhu
Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that... View Details
Keywords: Platform Strategy; Repositioning; Cost-cutting; Intra-firm Learning; Multi-Sided Platforms; Cost Management; Product Positioning; Organizational Structure; Competitive Strategy; Knowledge Acquisition; Journalism and News Industry
Seamans, Robert, and Feng Zhu. "Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies." Strategy Science 2, no. 2 (June 2017): 83–99.
- May 2015 (Revised October 2015)
- Case
Apple Inc. in 2015
By: David B. Yoffie and Eric Baldwin
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the... View Details
Keywords: Competition; Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategy; Strategic Positioning; Technology; Information Technology; Strategic Planning; Product Positioning; Leadership; Communication; Competitive Advantage; Product; Innovation and Invention; Computer Industry; Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2015." Harvard Business School Case 715-456, May 2015. (Revised October 2015.)
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
We study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is... View Details
- Forthcoming
- Article
Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges
By: Dan Amiran, Evgeny Lyandres and Daniel Rabetti
How competition affects manipulation by firms of information about important attributes of their products and how such information manipulation impacts firms’ short-term and long-term performance are open empirical questions. We use a setting that is especially... View Details
Amiran, Dan, Evgeny Lyandres, and Daniel Rabetti. "Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges." Management Science (forthcoming). (Pre-published online February 5, 2025.)
- January – February 2009
- Article
Content vs. Advertising: The Impact of Competition on Media Firm Strategy
By: David Godes, Elie Ofek and Miklos Sarvary
Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details
Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry
Godes, David, Elie Ofek, and Miklos Sarvary. "Content vs. Advertising: The Impact of Competition on Media Firm Strategy." Marketing Science 28, no. 1 (January–February 2009): 20–35.
- Web
The Five Forces - Institute For Strategy And Competitiveness
Five Forces Threat of Substitute Products or Services Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Rivalry Among Existing Competitors The Five Forces is a framework for understanding the competitive... View Details
- Web
CSV Explained - Institute For Strategy And Competitiveness
minimizes employee absences and lost productivity. The graphic depicts some areas where connections are strongest. Social Needs & Economic Value Creation How can companies create shared value opportunities? Companies need to think differently about customers, products,... View Details
- September 2013
- Exercise
An Exercise in Designing a Travel Coffee Mug
By: Elie Ofek and Michael Norris
In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details
Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry
Ofek, Elie, and Michael Norris. "An Exercise in Designing a Travel Coffee Mug." Harvard Business School Exercise 514-042, September 2013.
- 15 Jun 2021
- News
Podcast: How Biosimilars Are Affecting the Drug Markets
- 2021
- Working Paper
Exclusive Dealing and Entry by Competing Two-Sided Platforms
By: Cristian Chica, Kenneth Chuk and Jorge Tamayo
We study competition between horizontally differentiated platforms offering exclusive and non-exclusive contracts to one side of the market (content providers). The introduction of non-exclusive contracts in addition to exclusive contracts softens the competition for... View Details
Keywords: Two-Sided Markets; Platform Price Competition; Network Externalities; Exclusive Contracts; Multi-homing; Digital Platforms; Price; Competition; Contracts
Chica, Cristian, Kenneth Chuk, and Jorge Tamayo. "Exclusive Dealing and Entry by Competing Two-Sided Platforms." Harvard Business School Working Paper, No. 21-092, March 2021. (R&R International Journal of Industrial Organization.)
- 21 Mar 2014
- Blog Post
East Asia MBA Market Update
where big deals are available—Japan and South Korea—are highly competitive and tend not to be friendly towards foreign firms. The high-growth markets of Southeast Asia generally offer smaller targets or... View Details
- Web
ICIC - Institute For Strategy And Competitiveness
Promote a dynamic urban marketplace powered by diversity, creative enterprise, and untapped competitive advantages Determine the industry clusters with the highest market opportunity for inner city business... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
Traditionally, corporate strategists define industry structure, competitive positions, resources, and knowledge flows as the key sources of competitive advantage. Within these sources, they look for areas of... View Details
- Web
Business Track | New Venture Competition
Business Track Presented by the Rock Center for Entrepreneurship, this track is for new ventures whose economic returns drive substantial market impact. How to Register & Key Dates Eligibility $ 75,000 Grand Prize $ 25,000 Runner-Up Prize... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
on next? A: We are working on a book on what CEOs need to know about marketing and how they can leverage marketing capabilities for competitive advantage. We welcome input from... View Details
Keywords: by Sean Silverthorne