Publications

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

fashion industry creative director at predicting the future fashion trends and tastes of consumers. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517115-PDF-ENG Harvard Business School Case 517-100 1436: The First Pure Chinese View Details

Keywords: Carmen Nobel

April 2008
Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt

Teaching Note for [507033]. View Details

Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France

October 1984
Teaching Note

NIKE (D): Leisure Shoes, Teaching Note

Teaching Note for (9-385-031). View Details

Keywords: Luxury; Decisions; Performance Effectiveness; Management Practices and Processes; Management Teams; Apparel and Accessories Industry

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

Estée Lauder in 1930. Photograph courtesy of Estée Lauder Companies. The daughter of immigrant merchants in Queens, New York, Estée Lauder, born Josephine Esther Mentzer, began selling skin cream to women in New York City beauty parlors in the late 1920s. In 1946, she... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

notions of strategy, business model, and tactics. The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making Published: November 25, 2009 Gandhi once wrote that "a certain degree of physical harmony... View Details

Keywords: by Sean Silverthorne

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

companies like Disney, McDonald's, Levi Strauss, and Jack Daniel's spun American myths for the rest of the world. But today's global myths have less to do with the American way of life. Further, no longer are myths created only by lifestyle and View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

17 Nov 2009
First Look

First Look: Nov. 17

distinction is possible because strategy and business model are different constructs. Download the paper: http://www.hbs.edu/research/pdf/10-036.pdf The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision... View Details

Keywords: Martha Lagace

June 2005
Background Note

Overview of the Japanese Apparel Market

By: Rajiv Lal and Arar Han

Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details

Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula

19 Mar 2018
Sharpening Your Skills

8 Ways To Be An Environmentally Conscious Manager

your values Stella McCartney Combines High Fashion with Environmental Values Fashion designer Stella McCartney shows that luxury and sustainability need not be mutually exclusive in a case study by Anat Keinan. Demonstrate bottom-line... View Details

Keywords: by Sean Silverthorne; Energy

2019
Working Paper

Golden Opportunity? Voluntary Sustainability Standards for Artisanal and Small-scale Gold Mining and the United Nations Sustainable Development Goals

By: Kristin Sippl

While much is known about voluntary sustainability standards' contributions to certain issues in certain sectors, less is known about their contributions to the realization of the United Nations Sustainable Development Goals (SDGs). This paper helps balance the... View Details

Keywords: Sustainability Standards; Gold; Certification; Eco-labeling; International Law; Extractive Industries; Fair Trade; United Nations; Sustainable Development; Environmental Sustainability; Standards; Adoption; Governance; Global Range; Luxury; Mining Industry

Read Now

June 2006 (Revised February 2007)
Case

De Beers at the Millennium

At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De... View Details

Keywords: Organizational Change and Adaptation; Value Creation; Strategic Planning; Social Issues; Luxury; Consumer Products Industry; Mining Industry; Africa

18 Apr 2005
Research & Ideas

Tips to Reinvent the Department Store

Retail and Luxury Goods Conference on April 3. Chadwick noted that while department stores used to be where shoppers went for everything from baby clothes to furniture to power tools, many stores have now limited their assortment and... View Details

Keywords: by Julie Jette; Retail

12 Sep 2006
First Look

First Look: September 12, 2006

icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details

Keywords: Sean Silverthorne

10 Dec 2013
First Look

First Look: December 10

evaluate Patron's alternatives: IPO the platform, seek a strategic investor, or sell the platform outright. Purchase this case: http://hbr.org/search/213069-PDF-ENG Harvard Business School Case 212-003 The Paris Opera Hotel Real estate investor Javier Faus invests in a... View Details

Keywords: Sean Silverthorne

19 Jun 2012
First Look

First Look: June 19

negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish packaging that was essential to the luxury... View Details

Keywords: Sean Silverthorne

29 Sep 2003
Research & Ideas

Why Managing Innovation is Like Theater

know where you're going when you start a journey. A manager who needs to be handed a clear set of objectives or a process specification is only half a manager (and not the most important half). To know where you're going by the time you start, that's an amazing View Details

Keywords: by Rob Austin & Lee Devin

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 and the 1984 Union... View Details

Keywords: by Martha Lagace

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy