landscape - Publications - Faculty & Research

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details

Keywords: by Sean Silverthorne; Retail

24 Jun 2002
Research & Ideas

Four Keys of Enduring Success: How High Achievers Win

get up, look at the sunshine; they look at a sunset and really smile, knowing full well the sunset wouldn't be there in just twenty minutes. They were very happy in terms of what they saw in their life." In short, said Stevenson; "We discovered a View Details

Keywords: by Martha Lagace

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

The American workforce has always migrated, moving wherever the jobs took them—traditionally, away from small towns and toward big cities. Now, as an increasing number of workplaces embrace remote work and allow people the flexibility to live where they choose, the... View Details

Keywords: by Kara Baskin

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

the 2018-19 shutdown) organizations. Some firms with seasonal business, such as landscaping companies, use furloughs regularly. Furloughed workers generally keep their benefits, such as health insurance, but are still eligible to file for... View Details

Keywords: by Boris Groysberg and Sarah Abbott

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

Thomas Friedman, author of "The World Is Flat: A Brief History of the Twenty-first Century", opines that a number of events ranging from the fall of the Berlin Wall to the rise of the Internet have flattened the competitive View Details

Keywords: by Martha Lagace

02 Aug 2021
Research & Ideas

What If Closing the Wage Gap Means Everyone Earns Less?

transparency,” says Cullen, an assistant professor in the Entrepreneurial Management Unit at HBS. Meanwhile, the legal landscape has shifted in recent years toward transparency. Laws and policies that protect workers’ ability to discuss... View Details

Keywords: by Avery Forman

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

e-book market. New regulations have shaken up the e-book landscape in China, intensifying competition and prompting writers to work harder, according to research by Harvard Business School Professor Feng Zhu. Book contracts that give... View Details

Keywords: by Pamela Reynolds

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

debilitating. In a series of experiments, Brooks has more fully examined the landscape of the anxious mind, looking at how it impedes performance in everything from business negotiations to karaoke singing, as well as some surprising ways... View Details

Keywords: by Michael Blanding

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

commutes on drivers’ work and personal lives. The work-from-anywhere world is changing the landscape of the American commute, as are potential advances in technology that could make cars smarter. The researchers sought to determine both... View Details

Keywords: by Jay Fitzgerald

13 Sep 2021
Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

and greater novelty. Krieger and his colleagues detailed their findings in the working paper Standing on the Shoulders of Science, released in June. A changing R&D landscape Over the years, Krieger says, large firms have retreated... View Details

Keywords: by Avery Forman

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

gravitas all around his work and reputation. But at the same time he was a scholar who reached a number of distinct groups of people. Yes, he established business history as important and relevant, but not just on the landscape of... View Details

Keywords: by Sean Silverthorne

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

analyzes the landscape and discovers that there is substitution between care, then there is a real public policy issue that needs to be debated. Q: How are marketing strategies evolving? A: My observations are that medical tourism is... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

different insights into developing and executing a successful social media strategy. Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies and given it to consumers. Jill Avery discusses the View Details

Keywords: Re: Multiple Faculty; Advertising

19 Dec 2014
Research & Ideas

China’s Complicated Relationship With Mother Nature

Despite its name, the Great Wall of China began as a series of smaller, isolated defensive fortifications. Those structures grew and were later unified into the imposing structure that exists today. The Great Wall is a great metaphor for the Chinese economy. By... View Details

Keywords: Re: William C. Kirby; Manufacturing

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

1978, U.S. airlines were one of the most government-regulated businesses, when suddenly full deregulation changed the competitive landscape once again. How individual executives both shaped the industry and were shaped by it is the... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

22 Jan 2008
Research & Ideas

New Challenges in Leading Professional Services

New Model for High Performance But lately the challenges for professional service firms (PSFs) have been growing in size and complexity, and the excitement is more the type you need a stomach antacid to control. The dilemma, says HBS professor Thomas J. DeLong, is that... View Details

Keywords: by Sean Silverthorne; Consulting; Accounting; Legal Services

15 Aug 2017
First Look

First Look at New Research and Ideas, August 15, 2017

ubiquitous by the 2010s; (3) asset lockups, which disappeared from the landscape for thirty years, have reemerged, though in a "new economy" variation; and (4) practitioners have begun implementing side agreements to the deal... View Details

Keywords: Sean Silverthorne

29 May 2001
Research & Ideas

Howard Stevenson on the Lessons of the Internet Era

landscape presents a world of possibility. "We're seeing a world that will open up opportunities in ways unimagined," Stevenson told alumni at the HBS 2001 Global Alumni Conference. In a lively discussion entitled, "What An... View Details