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  • 18 Jul 2023
  • Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
  • March–April 2023
  • Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
  • 07 Jul 2021
  • Book

Good News for Disgraced Companies: You Can Regain Trust

landscape is bitterly divided and the COVID-19 pandemic has shaken the economy and led to widespread job losses globally, a corporate focus on trust may be more important than ever, Sucher says. She has studied corporate trust for two... View Details
Keywords: by Lane Lambert
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

the one that existed in early March. How will the COVID-19 crisis change the landscape of the industry, and what do restaurants need to do to survive? And, what should consumers, desperate to return to their favorite restaurants but wary... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

three demographic measures of neighborhood change: percent of residents with a college degree; percent of residents between 25 and 34 years old; and percent of residents who were white. Changes in the business landscape were particularly... View Details
Keywords: by Dina Gerdeman
  • July 1996 (Revised July 2025)
  • Case

Innovative Opportunities to Manage Health Care Delivery: THG/Healthy Shop

By: Regina E. Herzlinger and D. Scott Lurding
The purpose of this case is: To familiarize the students with the changing landscape of health care delivery, through chains of retail medical centers and those offering value-based care (VBC).

To discuss fundamental managerial decisions about their... View Details
Keywords: Managed Care; Capitation; Strategy
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Herzlinger, Regina E., and D. Scott Lurding. "Innovative Opportunities to Manage Health Care Delivery: THG/Healthy Shop." Harvard Business School Case 197-011, July 1996. (Revised July 2025.)
  • 21 Jul 2021
  • Research & Ideas

What Does an ESG Score Really Say About a Company?

Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well... View Details
Keywords: by Kristen Senz
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Oct 2020
  • Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

degree, would help IT professionals boost salaries both in the top competitive areas and outside them needs further study, Greenstein says. Another factor to be studied is already starting to reshape the wage landscape for IT workers:... View Details
Keywords: by Rachel Layne; Information Technology
  • 09 Apr 2024
  • Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details
Keywords: by Glen Justice
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

record was relatively easy. The major labels used to own plants to ensure they had enough product to keep record store bins stocked. What does the landscape look like today? Kelleher: In North America, I estimate there are probably 20... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • 28 May 2019
  • Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

liability standards, requiring plaintiffs such as institutional investors to prove that auditors knew, or should have known, their clients’ financial statements contained errors. In both decisions, Rule 10b-5 lost its bite. Investors are at a disadvantage. The Changing... View Details
Keywords: by Martha Lagace; Financial Services; Accounting
  • 29 Jul 2022
  • Research & Ideas

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

Academy, on Job-Hopping Toward Equity, published recently in the MIT Sloan Management Review. A changing labor landscape The difference in pay that comes from job-hopping only helps to shrink—not eliminate—a longstanding gender pay gap,... View Details
Keywords: by Kristen Senz
  • 27 Aug 2013
  • Working Paper Summaries

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market

Keywords: by Yongwook Paik & Feng Zhu; Legal Services
  • 24 Jun 2002
  • Research & Ideas

Four Keys of Enduring Success: How High Achievers Win

get up, look at the sunshine; they look at a sunset and really smile, knowing full well the sunset wouldn't be there in just twenty minutes. They were very happy in terms of what they saw in their life." In short, said Stevenson; "We discovered a View Details
Keywords: by Martha Lagace
  • 03 Jun 2022
  • Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

The American workforce has always migrated, moving wherever the jobs took them—traditionally, away from small towns and toward big cities. Now, as an increasing number of workplaces embrace remote work and allow people the flexibility to live where they choose, the... View Details
Keywords: by Kara Baskin
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

the 2018-19 shutdown) organizations. Some firms with seasonal business, such as landscaping companies, use furloughs regularly. Furloughed workers generally keep their benefits, such as health insurance, but are still eligible to file for... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 23 Oct 2013
  • Research & Ideas

Overcoming Nervous Nelly

debilitating. In a series of experiments, Brooks has more fully examined the landscape of the anxious mind, looking at how it impedes performance in everything from business negotiations to karaoke singing, as well as some surprising ways... View Details
Keywords: by Michael Blanding
  • 13 Sep 2021
  • Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

and greater novelty. Krieger and his colleagues detailed their findings in the working paper Standing on the Shoulders of Science, released in June. A changing R&D landscape Over the years, Krieger says, large firms have retreated... View Details
Keywords: by Avery Forman
  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

Thomas Friedman, author of "The World Is Flat: A Brief History of the Twenty-first Century", opines that a number of events ranging from the fall of the Berlin Wall to the rise of the Internet have flattened the competitive View Details
Keywords: by Martha Lagace
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