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11 Jun 2001
Research & Ideas

E-Commerce Unplugged

behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following... View Details

Keywords: by Nitin Nohria & Marty Leestma

June 2024 (Revised September 2024)
Case

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details

Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry

08 Mar 2011
First Look

First Look: March 8

the company's revenues, high gaming revenue still raised some questions. Between now and when Ben-Gacem had first submitted a bid of 60 million for Moneybookers back in November 2006, the U.S. Congress had enacted the Unlawful Internet View Details

Keywords: Sean Silverthorne

30 Oct 2007
First Look

First Look: October 30, 2007

Harvard Business School Case 707-519 In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes... View Details

Keywords: Sean Silverthorne

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

consumers. Webvan was perhaps unrealistically imagined to be such a channel. The difference between Dell and Proctor & Gamble is that Dell can supply all your computing needs, but Proctor & Gamble... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

November 2024
Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details

Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States

June 2024 (Revised March 2025)
Case

Wemade: (Re)Establishing Trust in Blockchain Games (A)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So

This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details

Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details

Keywords: by James Heskett

20 Aug 2013
First Look

First Look: August 20

Purchase this case: http://hbr.org/search/413126-PDF-ENG Harvard Business School Case 403-127 Procter & Gamble On July 12, 2012, Bill Ackman's Pershing Square Capital Management announced publicly that it had purchased about $2... View Details

Keywords: Anna Secino

1978
Chapter

Power and Position: The Utility of Playing a Simple Game

By: A. E. Roth

Keywords: Power and Influence; Status and Position; Game Theory; Games, Gaming, and Gambling

September 2024 (Revised March 2025)
Supplement

Wemade: (Re)Establishing Trust in Blockchain Games (B)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So

This supplement reviews Wemade's efforts to rebuild confidence in its business after its WEMIX coin was delisted from the major South Korean cryptocurrency exchanges on December 8, 2022. It outlines Wemade's strategy of transparency, which included partnerships with... View Details

Keywords: Blockchain; Cryptocurrency; Crypto Economy; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Financial Markets; Governance; Accounting Industry; Video Game Industry; South Korea

25 Apr 2019
Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

Companies and government leaders have long tried to recreate the kind of Silicon Valley innovation magic that made Facebook and Google such goldmines. Cities from Cincinnati to Saskatoon have launched startup labs. Companies including Nationwide Insurance, Walt Disney,... View Details

Keywords: by Danielle Kost

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

she says. "The scientists may be wrong, but do we want to gamble 100 percent that they're wrong? You don't have to be a believer, you just have to hedge your bets. That's good business practice." View Details

Keywords: by Carmen Nobel; Energy; Utilities

January 2011 (Revised November 2014)
Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details

Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition

April 2008
Background Note

Broadband and Video Games: Playing and Winning Together

By: Stephen P. Bradley and Nancy Bartlett

This note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented. View Details

Keywords: Games, Gaming, and Gambling; Innovation and Invention; Relationships; Information Infrastructure; Applications and Software; Mobile and Wireless Technology; Entertainment and Recreation Industry; Technology Industry

March 2006 (Revised September 2006)
Case

Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel

By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Marc Epstein and Joshua Bellin

The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas... View Details

Keywords: Games, Gaming, and Gambling; Customer Relationship Management; Customer Value and Value Chain; Entertainment and Recreation Industry; Accommodations Industry; Nevada

February 2010 (Revised June 2014)
Supplement

CityCenter (C): Turmoil and Choices

By: John D. Macomber

"CityCenter (C)" follows the (A) and (B) cases chronologically. The (C) case explores the decisions facing MGM MIRAGE following a lawsuit by partner Dubai World and suspension of Dubai World's cash contributions to the project in early 2009. Issues include the... View Details

Keywords: Lawsuits and Litigation; Private Equity; Games, Gaming, and Gambling; Decisions; Partners and Partnerships; Conflict and Resolution; Entertainment and Recreation Industry; Nevada

November 2006
Background Note

Technical Game Theory Note #1: Solving Bi-matrix Games

By: Dennis A. Yao

Explains how to solve bi-matrix games and introduces the Nash Equilibrium concept. View Details

Keywords: Game Theory; Mathematical Methods; Learning; Balance and Stability; Planning; Strategic Planning; Performance Improvement; Strategy; Games, Gaming, and Gambling