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  • All HBS Web  (6,660)
    • People  (16)
    • News  (1,208)
    • Research  (4,490)
    • Events  (28)
    • Multimedia  (21)
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  • September 1986 (Revised November 1994)
  • Case

Lotus Development Corp. Channel Choice: Direct vs. Distribution

By: V. Kasturi Rangan
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States
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Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
  • August 2007 (Revised September 2008)
  • Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
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Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
  • 30 Jul 2007
  • Research & Ideas

Repugnant Markets and How They Get That Way

than legislators are. Q: You have been involved in developing a market for kidney exchange. What is the repugnance factor you encounter when you discuss this market? A: The idea of kidney exchange has become... View Details
Keywords: by Martha Lagace
  • January 2003 (Revised March 2009)
  • Case

The State of Connecticut: Strategy for Economic Development

By: Michael E. Porter and Kaia Miller
Describes the history of Connecticut's economy, its competitive challenges in the 1990s, and the steps taken to develop an economic plan for the state. A prominent issue is the competitive position of Connecticut's industry clusters and the efforts to create a formal... View Details
Keywords: Economic Growth; Economy; Government and Politics; Industry Clusters; Competition; Connecticut
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Porter, Michael E., and Kaia Miller. "The State of Connecticut: Strategy for Economic Development." Harvard Business School Case 703-426, January 2003. (Revised March 2009.)
  • 2016
  • Book

Slavery's Capitalism: A New History of American Economic Development

By: Sven Beckert and Seth Rockman
During the nineteenth century, the United States entered the ranks of the world's most advanced and dynamic economies. At the same time, the nation sustained an expansive and brutal system of human bondage. This was no mere coincidence. Slavery's Capitalism... View Details
Keywords: History; Development Economics; Ethics; Social Issues; United States
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Beckert, Sven and Seth Rockman, eds. Slavery's Capitalism: A New History of American Economic Development. Philadelphia: University of Pennsylvania Press, 2016.
  • 2017
  • Working Paper

Emerging Markets and the Future of Business History

By: Gareth Austin, Carlos Dávila and Geoffrey Jones
This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details
Keywords: Business History; Emerging Markets; Developing Countries and Economies
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Austin, Gareth, Carlos Dávila, and Geoffrey Jones. "Emerging Markets and the Future of Business History." Harvard Business School Working Paper, No. 18-012, August 2017.
  • September 2018
  • Article

Asset Price Dynamics in Partially Segmented Markets

By: Robin Greenwood, Samuel G. Hanson and Gordon Y. Liao
We develop a model in which capital moves quickly within an asset class but slowly between asset classes. While most investors specialize in a single asset class, a handful of generalists can gradually reallocate capital across markets. Upon the arrival... View Details
Keywords: System Shocks; Asset Pricing
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Greenwood, Robin, Samuel G. Hanson, and Gordon Y. Liao. "Asset Price Dynamics in Partially Segmented Markets." Review of Financial Studies 31, no. 9 (September 2018): 3307–3343. (Internet Appendix Here.)
  • August 2001
  • Case

Chrysalis Capital: Venture Capital in an Emerging Market

Examines the founding and early development of an Indian venture capital firm. Focuses on the opportunity in the Indian high-technology sector, how the founders have adapted the U.S. venture capital model to an emerging market context, and the organizational challenges... View Details
Keywords: Venture Capital; Emerging Markets; Technology Industry; India
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Kennedy, Robert E. "Chrysalis Capital: Venture Capital in an Emerging Market." Harvard Business School Case 702-005, August 2001.
  • May–June 2023
  • Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
  • Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
  • 25 Apr 2014
  • News

Strategists analyze market forces—great strategists also look beyond the market

stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that... View Details
  • June 2001
  • Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George
Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry
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Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Multimedia/Video Case 301-109, June 2001.
  • 17 Jul 2023
  • Blog Post

Sustainability Career Advice from the Career & Professional Development Office

what you were doing before joining HBS and what inspired you to join the Career & Professional Development (CPD) team. Before coming to HBS, I lived in New York City where I worked in integrated View Details
  • 01 Dec 2013
  • News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development... View Details
Keywords: Scientific Research and Development Services
  • 15 Apr 2017
  • News

Bringing Markets to Myanmar

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes For 25 years, David Brunell (MBA 1962) has worked in private sector development all over the world, transforming centralized economies to market-based economies in 20... View Details
Keywords: National Security and International Affairs; Government
  • 15 May 2015
  • Working Paper Summaries

Mobile Money Services-Design and Development for Financial Inclusion

Keywords: by Rajiv Lal & Ishan Sachdev; Banking
  • Fall 2017
  • Article

The Alternative Business History: Business in Emerging Markets

By: Gareth Austin, Carlos Davila and Geoffrey Jones
This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details
Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa
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Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
  • 02 Mar 2015
  • News

To Market, To Market

men—who had gone abroad in search of work—are now reuniting with their families. “This is changing lives, and I love it, “says Ferrari, a former Coca Cola marketing executive who also spent several years leading View Details
Keywords: Margie Kelley; Agriculture; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 24 Jan 2012
  • Working Paper Summaries

What Do Development Banks Do? Evidence from Brazil, 2002-2009

Keywords: by Sergio G. Lazzarini, Aldo Musacchio, Rodrigo Bandeira-de-Mello & Rosilene Marcon; Banking
  • Web

Marketing - HBS Online

$1,850 Certificate New Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Pay by June 19 $1,850 Certificate New Entrepreneurial View Details
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