Publications

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details

Keywords: by Sean Silverthorne; Technology

November 2013
Teaching Note

Porto Adriatico

By: Arthur I Segel

Teaching Note to the Porto Adriatico Case, HBS No. 213-024 View Details

Keywords: Real Estate; Developing Markets; Emerging Markets; Finance; Real Estate Industry

September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy

August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge

May–June 2023
Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details

Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills

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May 2019
Article

The Role of Gatekeepers in Capital Markets

By: Sugata Roychowdhury and Suraj Srinivasan

Gatekeepers in financial markets have the power to provide the institutional stability, fortitude and direction necessary for the development and the smooth functioning of capital markets. At the same time, they are often motivated by their own private incentives.... View Details

Keywords: Gatekeepers; Capital Markets; Governing Rules, Regulations, and Reforms; Performance Effectiveness

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Faculty - Creating Emerging Markets

customer behavior , customer satisfaction , service management , service operations , service quality Interviews Prithvi Raj Singh Oberoi Prithwiraj Choudhury Lumry Family Associate Professor of Business Administration Research Interests : diasporas , economic View Details

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

multinational corporations, which more and more compete against other MNCs possessing similar size, access to resources, and market penetration. So what can be a source of competitive advantage? The ability to collaborate, share... View Details

Keywords: by Working Knowledge editors

September 2018
Article

Asset Price Dynamics in Partially Segmented Markets

By: Robin Greenwood, Samuel G. Hanson and Gordon Y. Liao

We develop a model in which capital moves quickly within an asset class but slowly between asset classes. While most investors specialize in a single asset class, a handful of generalists can gradually reallocate capital across markets. Upon the arrival... View Details

Keywords: System Shocks; Asset Pricing

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15 Apr 2017
News

Bringing Markets to Myanmar

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes For 25 years, David Brunell (MBA 1962) has worked in private sector development all over the world, transforming centralized economies to market-based economies in 20... View Details

Keywords: National Security and International Affairs; Government

June 2001
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

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December 2004 (Revised February 2005)
Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta

Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details

Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy

24 Jan 2012
Working Paper Summaries

What Do Development Banks Do? Evidence from Brazil, 2002-2009

Keywords: by Sergio G. Lazzarini, Aldo Musacchio, Rodrigo Bandeira-de-Mello & Rosilene Marcon; Banking

30 Jul 2007
Research & Ideas

Repugnant Markets and How They Get That Way

than legislators are. Q: You have been involved in developing a market for kidney exchange. What is the repugnance factor you encounter when you discuss this market? A: The idea of kidney exchange has become... View Details

Keywords: by Martha Lagace

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home markets and those in View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

2017
Working Paper

Emerging Markets and the Future of Business History

By: Gareth Austin, Carlos Dávila and Geoffrey Jones

This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details

Keywords: Business History; Emerging Markets; Developing Countries and Economies