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Show Results For
- All HBS Web
(2,685)
- People (2)
- News (1,180)
- Research (1,471)
- Events (5)
- Multimedia (1)
- Faculty Publications (1,318)
- Web
Healthy Outcomes - Managing the Future of Work
HBS alum and Care.com CEO Sheila Marcelo, demographic trends and the changing role of women in the workforce mean that employers must “do the math” when it comes to care. By not accounting for costs like reduced productivity and increased... View Details
- Web
Hidden Workers, Untapped Talent - Managing the Future of Work
Research Research Hidden Workers: Untapped Talent Read the Report Read the Report By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines Increased reliance on technology and changing demographics have shaped the way that... View Details
- 18 Oct 2023
- News
Spreading the Words
Shafiq Khan (MBA 1982) loves to solve problems. It’s what attracted him to the case study method at HBS and, after graduation, to consulting at Booz, Allen & Hamilton. Then, at United Airlines, Khan encountered another challenge: The company was spending one-sixth of... View Details
Keywords: April White
- Web
Diversity and Inclusion - Christensen Center for Teaching & Learning
experience are tough or that engineering students like to do numbers. Suggestion: Drawing on student experiences can greatly enrich the class discussion, as long as instructors avoid making generalizations about students based on those experiences. Asking a student to... View Details
- 1977
- Book
Men and Women of the Corporation
Kanter, Rosabeth Moss. Men and Women of the Corporation. New York: Basic Books, 1977. (Italian, Edizioni Olivares; Japanese, Japan Productivity Center. Excerpts in Working in America, edited by A.S. Wharton, Mountain View, Calif.: Mayfield, 1998. Other reprinting information available from publisher.)
- Web
HBS - The year in Review
Velasquez, Mireille Verdonk; and MBA Class of 2022’s Siham Adous, Aaron Hancock, Brian Hollins, Diego Salas, Devon Sanford, Lucas Santos, Xonana Scrubb, and Tracey Thompson. RISE Fellows Profiles Faculty & Staff Demographics HBS has been... View Details
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
that companies are capturing more data on customers than ever before—recording not only demographic information, but also details on every product purchase they make. "So much attention is being put on retail analytics that it's like... View Details
- Web
Building the On-Demand Workforce - Managing the Future of Work
policymakers weighing? Featured Article Rethinking the On-Demand Workforce Joseph Fuller, Manjari Raman, Allison Bailey & Nithya Vaduganathan 20 OCT 2020 | Harvard Business Review Major demographic changes and the proliferation of online... View Details
- 01 Dec 2023
- News
Thinking Ahead
that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell cosmetics on TikTok than... View Details
- Web
The Caring Company
Future of Work Almost a third of workers—and more senior executives—say their careers have been adversely affected by caregiving obligations. As Joe explains to this episode’s guest host, HBS alum and Care.com CEO Sheila Marcelo, View Details
- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
in a bad economy, since you're spending more money to attract a new demographic that isn't showing up fast enough. Meanwhile, your old demographic is deserting you, putting you between a rock and a hard... View Details
- 05 Oct 2023
- News
On the Move: Massimo (Max) Magni (MBA 2003)
Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Massimo (Max) Magni (MBA 2003), who has been named Macy’s new chief customer and digital officer. In this role, Magni will take charge of Macy’s digital... View Details
Keywords: Retail Trade
- 29 Apr 2016
- HBS Seminar
Richard Freeman, Harvard University & NBER
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
Passion Works Against You 6 Traits That Set Top Business Leaders Apart Why Managers Should Reveal Their Failures Related reading from the Working Knowledge Archives Looking Up and Looking Out: Career Mobility Effects of Demographic... View Details
Keywords: by Dina Gerdeman
- Web
HBS - The year in Review
Marketing Faculty Promotions Two faculty members were promoted. Full Professor Full Professor Scott Duke Kominers Entrepreneurial Management Associate Professor Associate Professor Mark L. Egan Finance Faculty & Staff Demographics HBS has... View Details
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- September 2017 (Revised September 2023)
- Case
Chase Sapphire: Creating a Millennial Cult Brand
By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details
Keywords: Brand ＆ Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; CRM; Millennials; Marketing; Marketing Strategy; Brands and Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
- 2023
- Article
Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study
By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details
Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry
Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study." JMIR Formative Research 7 (2023).
- Web
Human Behavior & Decision-Making - Faculty & Research
2024 What Sequoia Capital Can Teach Leaders About Sustaining Long-Term Growth Re: Jo Tango & Christina M. Wallace 07 Oct 2024 Election 2024: Why Demographics Won't Predict the Next President Re: Vincent Pons & Jesse M. Shapiro More... View Details
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
treated fairly within their larger organizations. “These surveys should be broken down by demographic categories, including race and gender, to identify certain populations that have a lower engagement or sense of commitment to the... View Details
Keywords: by Dina Gerdeman