customer engagement - Publications - Faculty & Research

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Marketing - Faculty & Research

Paper | Faculty Research This paper studies the impact of privacy policies on consumer data-sharing behavior, focusing on policy changes in California and Virginia that took effect in 2023. Using data from a leading customer View Details

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

Competition Corrupts Business Practices, suggests that many organizations in highly competitive markets are likely to bend the rules if doing so will keep their customers from leaving for a rival firm. "Competition is generally... View Details

Keywords: by Carmen Nobel; Auto

08 Apr 2014
First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network... View Details

Keywords: Sean Silverthorne

March 2008 (Revised March 2009)
Case

Transforming AMFAM

By: Rakesh Khurana, Rajiv Lal and Cathy Ross

On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since... View Details

Keywords: Customer Focus and Relationships; Governing and Advisory Boards; Marketing; Mission and Purpose; Strategic Planning; Insurance Industry; United States

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26 Apr 2023
In Practice

Is AI Coming for Your Job?

represent. Ayelet Israeli is the Marvin Bower Associate Professor in the Marketing Unit and cofounder of the Customer Intelligence Lab at the Digital, Data, and Design (D) Institute at HBS. Iavor Bojinov: Those who resist AI risk falling... View Details

Keywords: by Kristen Senz; Technology

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Asia Pacific - Global

subscription fee model, could the company afford to continue expanding the team or should it rely on its distributors to provide post-sale customer support? Distributors were responsible for half of sales, but outsourcing View Details

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MBA Experience - Health Care

MBA Experience Academics As part of the MBA curriculum, students analyze many cases focused on health care, and can customize their second-year experience by choosing courses, projects, papers, and independent studies specific to health... View Details

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

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Podcast - Business & Environment

shifting its business model to respond to climate change. She explains how HP is both engaging their employees in the effort and meeting customer demands for increased climate action. For transcripts and... View Details

19 Dec 2011
Research & Ideas

Climbing the Great Wall of Trust

economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines... View Details

Keywords: by Michael Blanding

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

all, they’re wrestling with three major shifts in the global economy—changes born of technology that technology alone can no longer address: New customer expectations. Customers want frictionless, end-to-end... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

25 Apr 2012
Research & Ideas

The Importance of Teaming

and cognitive (thinking) skills," she writes. "Enabled by distributed leadership, the purpose of teaming is to expand knowledge and expertise so that organizations and their customers can capture the value." In the... View Details

Keywords: Re: Amy C. Edmondson

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Harvard Business School Online Courses & Learning Platforms

Bussgang Gain proven frameworks to build a viable, valuable tech venture that can profitably scale and attract venture capital. $1,850 Certificate Featured Courses New Transforming Customer Experiences Professor Ryan Buell Gain a... View Details

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Finding Job Opportunities - Alumni

our 12twenty (our recruiting platform) to post opportunities for experienced talent. Want to get notified about newly posted opportunities? Create search agents to alert you when new jobs that meet your custom criteria are posted in the... View Details

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

whether they’re staying or leaving. Also, schedule introductory conversations with key customers and employees. You may even want to approach some former employees or board members and ask for their insights. When you arrive, you should... View Details

Keywords: by John Quelch

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Rock Summer Fellows - Entrepreneurship

Entrepreneurship. Founder applications will be evaluated based on the clarity and strength of the problem hypothesis, current status and milestones, strength of customer discovery findings, clarity and strength of key assumptions, and... View Details

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

sequenced-visualization exercise. This exercise, which engages the mind with both faith in the future and brutal facts of the present, would be a useful one for either individuals or teams. In mental contrasting, a person: Visualizes a... View Details

Keywords: by Boris Groysberg and Robin Abrahams

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Africa - Global

while our Middle East and North Africa (MENA) Research Center based in Istanbul, plays this same role for North African countries. Support for HBS engagement and activities across the school are enabled by these locations. The School... View Details

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

with a major competitive advantage, allowing for higher employee and customer engagement and loyalty, all of which translate into greater growth and profits. Although many business leaders are aware of these... View Details

Keywords: by Avery Forman

August 2024 (Revised December 2024)
Case

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr, Daniel O'Connor and James Palano

Longtime hairstyle influencer Mindy McKnight had been building her “Cute Girls Hairstyles” audience across numerous online platforms for nearly two decades. Brand incubator Maesa took an innovative approach to producing successful brands: identifying white space in the... View Details

Keywords: Business Model; Customer Focus and Relationships; Brands and Branding; Product Launch; Product Development; Partners and Partnerships; Power and Influence; Beauty and Cosmetics Industry; Consumer Products Industry

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