customer engagement - Publications - Faculty & Research

25 Apr 2012
Research & Ideas

The Importance of Teaming

and cognitive (thinking) skills," she writes. "Enabled by distributed leadership, the purpose of teaming is to expand knowledge and expertise so that organizations and their customers can capture the value." In the... View Details

Keywords: Re: Amy C. Edmondson

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Citation

Read Now

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

with a major competitive advantage, allowing for higher employee and customer engagement and loyalty, all of which translate into greater growth and profits. Although many business leaders are aware of these... View Details

Keywords: by Avery Forman

Web

Finding Job Opportunities - Alumni

our 12twenty (our recruiting platform) to post opportunities for experienced talent. Want to get notified about newly posted opportunities? Create search agents to alert you when new jobs that meet your custom criteria are posted in the... View Details

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

sequenced-visualization exercise. This exercise, which engages the mind with both faith in the future and brutal facts of the present, would be a useful one for either individuals or teams. In mental contrasting, a person: Visualizes a... View Details

Keywords: by Boris Groysberg and Robin Abrahams

Web

Named Fellowship Funds - Alumni

opportunities on the African continent, the club provides services and resources for African students and any student with a professional or cultural interest in Africa. The club also promotes the engagement of the African business... View Details

09 Sep 2008
First Look

First Look: September 9, 2008

customers in new product development) and developing a reputation for environmentally friendly behavior. What is the role of operations management in this context? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/... View Details

Keywords: Sean Silverthorne

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

end-to-end customer experiences in an unforgiving dynamic economy. As one executive put it, in a hyperconnected world, competitors can "pop up from anywhere and everywhere." With rising expectations of View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

Web

Asia Pacific - Global

Education Alumni Group organized the 2024 HBS Investment Forum, themed "Reflecting on Long Cycles, Adapting to New Changes." The event brought together over 50 HBS alumni to engage in discussions on business dynamics in an ever-evolving... View Details

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

future of the metaverse While billions of dollars have been spent on virtual-reality technologies, Wu says a “killer app” that could drive widespread adoption has yet to emerge. “People are particularly excited about using the metaverse as a way to View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

leaders trying to recalibrate: 1. Be a catalyst, not a planner In the digital era, companies face a more dynamic competitive environment: key competitors are no longer the usual suspects, and customer and stakeholder expectations continue... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

Web

MBA Experience | Social Enterprise | Harvard Business School

HBS offers a rich portfolio of opportunities for MBA students to tailor their social enterprise engagement, including academics, careers, community, and paths for social entrepreneurship. Academics First-year students take courses that incorporate social enterprise,... View Details

18 Feb 2021
Blog Post

SIPs in 2021

one of 13 SIPs offered during winter break. Now in their fourth year, SIPs are no-credit, no-fee elective courses, offering MBA students an opportunity to engage deeply in a single subject with professors, practitioners, and experts in... View Details

Overcrowded – Designing Meaningful Products in a World Awash with Ideas

We live in a world awash with ideas. Thanks to the web and to powerful ideation approaches such as open innovation, design thinking, or crowdsourcing, organizations have today easy access to an unprecedented amount of novel concepts. In this context, what... View Details

02 Feb 2016
First Look

February 2, 2016

variables within the control of practitioners to outcomes they care about using logic they view as feasible. I provide several suggestions for how scholars can enhance research relevance, including engaging practitioners in on-campus... View Details

Keywords: Sean Silverthorne

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on how much they spent, while View Details

Keywords: by Sean Silverthorne

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

Web

HBS - The year in Review

Custom programs. And, while the HBS Online portfolio continued its rapid growth with four new certificate programs and three new Certificates of Specialization, it also hosted Connext, an annual gathering of learners, in a hybrid format... View Details

February 2009 (Revised April 2011)
Case

Mistry Architects (A)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha

Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also... View Details

Keywords: Family Business; Customer Focus and Relationships; Design; Housing; Corporate Social Responsibility and Impact; Business and Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict and Resolution

Citation

Educators

Purchase