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Show Results For
- All HBS Web
(902)
- People (5)
- News (208)
- Research (325)
- Events (1)
- Multimedia (9)
- Faculty Publications (170)
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- 05 Jul 2006
- First Look
First Look: July 5, 2006
of that potential, however, McMillan would have to work with Prince to craft and execute a carefully developed plan to market and distribute the album. Purchase this... View Details
Keywords: Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
to be sure that you're collecting the most relevant information. Listening for the attitudes that inform customers' behaviors and preferences, Zaltman maintains, gives you "a more solid basis on which to craft and implement... View Details
Keywords: by Jean Ayers
- 15 Oct 2008
- First Look
First Look: October 15, 2008
for, aesthetic principles. Knowledge Work, Craft Work, and Calling Authors:Robert D. Austin and Lee Devin Publication:In Global Neighbors: Christian Faith and Moral Obligation in Today's Economy, edited by Douglas A. Hicks and Mark... View Details
Keywords: Martha Lagace
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
School of Business, to craft the survey and analyze responses. “Firms today are very lean and cash-strapped.” The survey captured a snapshot of the pandemic’s impact on small businesses, including business owners’ perceptions about their... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
got around in the business world. “I got requests from people in the industry who asked, ‘Can I sit in? I would love to see your class,’” she says. So Elberse pulled out key concepts and pertinent case studies from the 28 sessions she taught MBAs and View Details
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
number of Hollywood studios struck advertising deals with News Corp, MySpace's owner, including several who crafted profile pages featuring movie characters. I don't think News Corp really minds MySpace's racy image. We asked John... View Details
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
The multinational produces goods crafted for those local markets. Globalization, by contrast, "is about new types of relations and new kinds of economic actors," wrote Tedlow and Abdelal. The global corporation produces... View Details
Keywords: by Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
effort to achieve early market share and economies of scale that would position them to be bought out later by national players. Unlike craft beer, marijuana would be inexpensive to transport across state lines to retail outlets across... View Details
- 15 Aug 2005
- Research & Ideas
The Founding CEO’s Dilemma: Stay or Go?
disruptive for the company. The ideal situation is where the board and the founder can craft an appropriate non-CEO role, one that the founder willingly takes on. However, given how hard it is to convince many founders that they should... View Details
- 10 Mar 2002
- Research & Ideas
Breakthrough Negotiation: Don’t Leave It On the Table
of conflict. They recognize the potential for escalation in zero-sum thinking, mutual perceptions of vulnerability, a history of distrust or injury that has transformed perceptions, and cultural misunderstandings. They are also equipped to View Details
Keywords: by Michael Watkins
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
chain (i.e., the customer-facing side of the business), which are easier to quantify because of their direct impact on the top or bottom line. Q: Assuming that organizations value their CSR initiatives, how do you think they could best View Details
Keywords: by Martha Lagace
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
decisions” It’s not good news in other ways. “Having fewer applicants can impact rankings and prestige but may also make it difficult to craft the ideal class, whether it be falling short in enrollment and tuition revenue or enrolling... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
than a year's work by a division manager and his team. They had developed advertising, prepared promotional materials, crafted a sales and distribution plan, and assigned responsibilities for different parts of the plan. All that was... View Details
- 19 Jul 2011
- Research & Ideas
Rupert Murdoch and the Seeds of Moral Hazard
the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. In the media business, news items require fair and secure sourcing, despite the fact that a... View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to spot institutional voids in developing... View Details
Keywords: Martha Lagace
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
ingredients for a romantic dinner, but ends up spending an hour comparison shopping for organic dog food and craft beer. A college student resolves to spend every Wednesday evening studying in the library, only to spend most of that time... View Details
Keywords: Re: Francesca Gino
- 27 Oct 2009
- First Look
First Look: October 27
Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies.... View Details
Keywords: Martha Lagace
- 10 Oct 2005
- Research & Ideas
Homers: Secrets on the Factory Floor
alongside the official engine productions. Many craft industries, specifically metal industries, have traditions of homer making. In a recent survey conducted in France, 28 percent of male factory workers reported that on the job they... View Details
- 09 Feb 2004
- Research & Ideas
Got a New Strategy? Now Make it Happen
It does so by fitting the organization to the strategy and increasing fitness, the capacity of the organization to learn and change. Since then, this process has been used in more than 150 businesses in the retail, hospitality, high technology, banking, and... View Details
Keywords: by Michael Beer & Russell A. Eisenstat