Publications

SSRN

2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry

2015
Working Paper

The Value of Corporate Citizenship: Protection

By: Dylan Minor

We explore the notion that corporate citizenship, as obtained through Corporate Social Responsibility (CSR), is used by managers to protect firm value, helping their firm better withstand negative business shocks. We formally explore two parallel mechanisms for such... View Details

Keywords: Value; Corporate Social Responsibility and Impact; Finance

SSRN

Read Now

Article

The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior

By: D.M. Markowitz, M. Kouchaki, J.T. Hancock and F. Gino

In four studies, we evaluated how corporate misconduct relates to language patterns, perceptions of immorality, and unethical behavior. First, we analyzed nearly 190 codes of conduct from S&P 500 manufacturing companies and observed that corporations with ethics... View Details

Keywords: Obfuscation; Corporate Unethicality; Deception; Deception Spiral; Organizations; Values and Beliefs; Ethics; Perception; Behavior

Find at Harvard

01 May 2019
Working Paper Summaries

Rehabilitating Corporate Purpose

Keywords: by Malcolm S. Salter

28 Oct 2013
Research & Ideas

Responsible Leadership in an Unforgiving World

says Badaracco. "If you don't appear to be making good on those commitments, a lot of your key assets will go out the door." That necessarily means that some constituencies such as the environment or other causes traditionally associated with View Details

Keywords: by Michael Blanding

Research Summary

Creating Corporate Value Added

By: Joseph L. Bower

In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details

29 Aug 2005
Research & Ideas

How Organizations Create Social Value

Researchers then compared how they were handled in the nonprofit and corporate sectors. Key elements of strategy were: Initial Impetus. A nonprofit is founded in response to a problem; in the View Details

Keywords: by Manda Salls

2007
Chapter

Behavioral Corporate Finance: A Survey

By: Malcolm Baker, Richard Ruback and Jeffrey Wurgler

Research in behavioral corporate finance takes two distinct approaches. The first emphasizes that investors are less than fully rational. It views managerial financing and investment decisions as rational responses to securities market mispricing. The second approach... View Details

Keywords: Decisions; Prejudice and Bias; Debt Securities; Financial Management; Price; Theory; Investment; Problems and Challenges; Behavioral Finance; Corporate Finance

Find at Harvard

Read Now

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

Summing Up Does Social Equality Improve Productivity? Inequality in our society is an important and growing issue. It prompted a debate among respondents to this month's column about the causes, specifically the role played by innovation... View Details

Keywords: by James Heskett

August 2011 (Revised July 2014)
Case

Social Innovation at Salesforce.com

By: Christopher Marquis, Marley C. Kornreich and Bobbi Thomason

Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education clients. The case recounts... View Details

Keywords: Innovation and Invention; Corporate Entrepreneurship; Corporate Social Responsibility and Impact; Business Model; Information Technology; Leading Change; Problems and Challenges

17 May 2011
Working Paper Summaries

The Consequences of Mandatory Corporate Sustainability Reporting

Keywords: by Ioannis Ioannou & George Serafeim

June 2011
Background Note

It's a Social World

By: Stephen P. Bradley and Nancy Bartlett

Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details

Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web

27 Jun 2013
Working Paper Summaries

Social Norms Versus Social Responsibility: Punishing Transgressions Under Conflicting Obligations

Keywords: by Francesca Gino, Celia Moore & Lamar Pierce

2024
Chapter

Corporations as the Central Institutions of Society

By: Joseph L. Badaracco

Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never... View Details

Keywords: Trends; Business and Government Relations; Organizations; Power and Influence; Society

25 Aug 2017
Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

strongly pro-Trump Fox News) wrote to all employees that he was donating $1 million to the Anti-Defamation League in reaction to the president’s statements. This issue raises the question, where does a CEO's responsibility lie when... View Details

Keywords: by Gautam Mukunda

April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

January 2014 (Revised August 2020)
Case

Building a Social Media Culture at Dell

By: Rohit Deshpandé and Michael Norris

As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details

Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States

2015
Chapter

Managerial Responsibility and the Purpose of Business: Doing One's Job Well

By: Nien-he Hsieh

Business managers routinely make decisions that significantly affect the lives of others in both positive and negative ways. In the light of these wide-ranging effects, much scholarship has been devoted to specifying the responsibilities of managers of for-profit... View Details

Keywords: Business or Company Management; Goals and Objectives

Find at Harvard