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  • August 2013 (Revised November 2013)
  • Supplement

Ford vs. GM: The Evolution of Mass Production (B)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan
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  • 03 Feb 2023
  • News

Immersive Field Courses Take the Classroom on the Road

immersion locations vary each year based on the IFC portfolio. Below are some highlights of this year’s IFC. Denmark and the Netherlands Professors Michael Toffel and Willy Shih took 43 EC students to... View Details
  • 20 Sep 2011
  • First Look

First Look: September 20

more likely to involve collaboration across locations, particularly with inventors from the firm's primary R&D site. Our results suggest that R&D dynamics in clusters are heavily influenced by multi-location firms with innovative... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

these dynamics has been constrained by fragmentation within relevant management research. In this paper, we clarify and describe two narratives that have emerged within past and current research on growth and the internal organization.... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2012
  • First Look

First Look: March 6

http://hbr.org/2012/03/why-us-competitiveness-matters-to-all-of-us/ar/1 Does America Really Need Manufacturing? Authors:Gary P. Pisano and Willy C. Shih Publication:Harvard... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

Using Public-Private Partnerships to Improve Firm Survival, Employment Growth, and Innovative Performance Authors:Chai, Sen, and Willy C. Shih Abstract Scientific research and... View Details
Keywords: Sean Silverthorne
  • 30 May 2023
  • News

Finding PRIDE

Edited by Jen McFarland Flint; Illustrations by Anthony Gerace In the late 1970s, a dozen or so gay men found one another at HBS and decided to band together, calling themselves the Alternative Executive... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • June 2008
  • Case

System on a Chip 2008: Global Unichip Corp.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang
Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details
Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry
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  • 11 May 2010
  • First Look

First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details
Keywords: Martha Lagace
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

assessments of corporate environmental responsibility. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54635 Summer 2018 MIT Sloan Management Review Why High-Tech Commoditization Is Accelerating By: Shih, Willy View Details
Keywords: Dina Gerdeman
  • 24 Aug 2010
  • First Look

First Look: August 24

Canada—grow its own retirement business, find a joint venture partner, or sell the business. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311023-PDF-ENG Delta Electronics Hybrid Power Train Willy View Details
Keywords: Sean Silverthorne
  • 09 Aug 2011
  • First Look

First Look: August 9

Cases & Course MaterialsLeading by Values: Sam Palmisano and IBM William W. GeorgeHarvard Business School Case 411-097 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411097-PDF-ENG... View Details
Keywords: Sean Silverthorne
  • August 2009
  • Case

The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co.

By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Jack Chang
When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details
Keywords: Disruption; Customer Relationship Management; Decision Choices and Conditions; Cost; Order Taking and Fulfillment; Production; Semiconductor Industry; Taiwan
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  • April 2010
  • Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
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  • 18 Dec 2012
  • First Look

First Look: December 18

novel proposals. Download the paper: http://ssrn.com/abstract=2184791 IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Henkel, Joachim, Carliss Y. Baldwin, and View Details
Keywords: Carmen Nobel
  • 31 May 2011
  • First Look

First Look: May 31

Abstract Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2010
  • First Look

First Look: July 13

taken and proposed by the U.S. and European governments. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/110048-PDF-ENG The U.S. Life Insurance Industry Robert C. Pozen and McCall MerchantHarvard... View Details
Keywords: Martha Lagace
  • Web

2024 Reunion Presentations - Alumni

commissioning a study and engaging with its results to inform strategic decision making. Trade, Logistics, and Geopolitics: New Realities for Supply Chains Professor Willy Shih No additional materials... View Details
  • 01 Jun 2010
  • News

Three Profs Win McKinsey Award

article in Harvard Business Review, HBS professors Gary Pisano and Willy Shih point out that the Kindle 2 e-reader was designed by Amazon’s Lab126 unit in California. But the... View Details
Keywords: Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice... View Details
Keywords: Martha Lagace