Publications

25 Feb 2020
News

@Soldiers Field

IT’S A WRAP Above: In December, Professor of Management Practice Willy Shih (with Harvard Business Publishing’s Dave Di Iulio) filmed a video on the topic of digital transformation at the Klarman Studio... View Details

03 Feb 2023
News

Immersive Field Courses Take the Classroom on the Road

immersion locations vary each year based on the IFC portfolio. Below are some highlights of this year’s IFC. Denmark and the Netherlands Professors Michael Toffel and Willy Shih took 43 EC students to... View Details

22 Jan 2013
First Look

First Look: Jan. 22

Using Public-Private Partnerships to Improve Firm Survival, Employment Growth, and Innovative Performance Authors:Chai, Sen, and Willy C. Shih Abstract Scientific research and... View Details

Keywords: Sean Silverthorne

21 Dec 2010
First Look

First Look: December 21

PublicationsHas the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development? Authors:Lee Branstetter, C. Fritz Foley, and Kamal Saggi Publication:The WIPO Journal: Analysis and Debate... View Details

06 Mar 2012
First Look

First Look: March 6

http://hbr.org/2012/03/why-us-competitiveness-matters-to-all-of-us/ar/1 Does America Really Need Manufacturing? Authors:Gary P. Pisano and Willy C. Shih Publication:Harvard... View Details

Keywords: Sean Silverthorne

30 May 2023
News

Finding PRIDE

Edited by Jen McFarland Flint; Illustrations by Anthony Gerace In the late 1970s, a dozen or so gay men found one another at HBS and decided to band together, calling themselves the Alternative Executive Lifestyles group. They posted notices around campus, discreetly... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

07 Mar 2017
First Look

First Look at New Research, March 7

these dynamics has been constrained by fragmentation within relevant management research. In this paper, we clarify and describe two narratives that have emerged within past and current research on growth and the internal organization.... View Details

Keywords: Sean Silverthorne

August 2009
Case

The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co.

By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Jack Chang

When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details

Keywords: Disruption; Customer Relationship Management; Decision Choices and Conditions; Cost; Order Taking and Fulfillment; Production; Semiconductor Industry; Taiwan

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

assessments of corporate environmental responsibility. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54635 Summer 2018 MIT Sloan Management Review Why High-Tech Commoditization Is Accelerating By: Shih, Willy View Details

Keywords: Dina Gerdeman

June 2008
Case

System on a Chip 2008: Global Unichip Corp.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang

Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details

Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry

Find at Harvard

11 May 2010
First Look

First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details

Keywords: Martha Lagace

09 Aug 2011
First Look

First Look: August 9

Cases & Course MaterialsLeading by Values: Sam Palmisano and IBM William W. GeorgeHarvard Business School Case 411-097 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411097-PDF-ENG... View Details

Keywords: Sean Silverthorne

April 2010
Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei

Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details

Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan

18 Dec 2012
First Look

First Look: December 18

novel proposals. Download the paper: http://ssrn.com/abstract=2184791 IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Henkel, Joachim, Carliss Y. Baldwin, and View Details

Keywords: Carmen Nobel

13 Jul 2010
First Look

First Look: July 13

taken and proposed by the U.S. and European governments. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/110048-PDF-ENG The U.S. Life Insurance Industry Robert C. Pozen and McCall MerchantHarvard... View Details

Keywords: Martha Lagace

20 Jan 2010
First Look

First Look: Jan. 20

self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice... View Details

Keywords: Martha Lagace

09 Feb 2016
First Look

February 9, 2016

and Technology Through Academic-Industry Partnerships By: Chai, Sen, and Willy C. Shih Abstract—Partnerships that foster the translation of scientific advances emerging from... View Details

Keywords: Sean Silverthorne

31 May 2011
First Look

First Look: May 31

Abstract Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society... View Details

Keywords: Sean Silverthorne

April 2012
Case

Renesas Electronics and the Automotive Microcontroller Supply Chain (A)

By: Willy Shih and Margaret Pierson

The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its... View Details

Keywords: Natural Disasters; Crisis Management; Supply Chain Management; Production; Strategy; Semiconductor Industry; Auto Industry; Japan