Publications

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

assessments of corporate environmental responsibility. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54635 Summer 2018 MIT Sloan Management Review Why High-Tech Commoditization Is Accelerating By: Shih, Willy View Details

Keywords: Dina Gerdeman

June 2008
Case

System on a Chip 2008: Global Unichip Corp.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang

Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details

Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry

Find at Harvard

11 May 2010
First Look

First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details

Keywords: Martha Lagace

09 Aug 2011
First Look

First Look: August 9

Cases & Course MaterialsLeading by Values: Sam Palmisano and IBM William W. GeorgeHarvard Business School Case 411-097 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411097-PDF-ENG... View Details

Keywords: Sean Silverthorne

April 2010
Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei

Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details

Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan

18 Dec 2012
First Look

First Look: December 18

novel proposals. Download the paper: http://ssrn.com/abstract=2184791 IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Henkel, Joachim, Carliss Y. Baldwin, and View Details

Keywords: Carmen Nobel

31 May 2011
First Look

First Look: May 31

Abstract Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society... View Details

Keywords: Sean Silverthorne

13 Jul 2010
First Look

First Look: July 13

taken and proposed by the U.S. and European governments. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/110048-PDF-ENG The U.S. Life Insurance Industry Robert C. Pozen and McCall MerchantHarvard... View Details

Keywords: Martha Lagace

20 Jan 2010
First Look

First Look: Jan. 20

self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice... View Details

Keywords: Martha Lagace

09 Feb 2016
First Look

February 9, 2016

and Technology Through Academic-Industry Partnerships By: Chai, Sen, and Willy C. Shih Abstract—Partnerships that foster the translation of scientific advances emerging from... View Details

Keywords: Sean Silverthorne

April 2012
Case

Renesas Electronics and the Automotive Microcontroller Supply Chain (A)

By: Willy Shih and Margaret Pierson

The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its... View Details

Keywords: Natural Disasters; Crisis Management; Supply Chain Management; Production; Strategy; Semiconductor Industry; Auto Industry; Japan

Web

2024 Reunion Presentations - Alumni

commissioning a study and engaging with its results to inform strategic decision making. Trade, Logistics, and Geopolitics: New Realities for Supply Chains Professor Willy Shih No additional materials... View Details

April 2010 (Revised December 2010)
Case

Shanzhai! MediaTek and the "White Box" Handset Market

By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang

The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a... View Details

Keywords: Disruptive Innovation; Growth and Development Strategy; Emerging Markets; Competitive Advantage; Wireless Technology; Semiconductor Industry; Taiwan