Publications

Teaching Note for (9-596-056) and (9-596-057). View Details

Keywords: Entertainment and Recreation Industry; Boston

January 1995
Teaching Note

Millipore Corporate Strategy TN

Teaching Note for (9-594-009). View Details

June 1994 (Revised March 1995)
Background Note

New Product Commercialization: Common Mistakes

Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details

Keywords: Product Development; Product Launch; Problems and Challenges

Educators

June 1994 (Revised March 1995)
Case

Morgan Construction Co. (A) (Abridged)

Keywords: Construction Industry

Find at Harvard

July 1993 (Revised June 1994)
Supplement

Peak Electronics: Vendor Relationship with the Ford Motor Co. (B)

Keywords: Electronics Industry

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July 1993 (Revised June 1994)
Case

Peak Electronics: Vendor Relationship with the Ford Motor Co. (A)

Keywords: Partners and Partnerships; Relationships; Electronics Industry; Auto Industry

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April 1993 (Revised June 1994)
Supplement

MathSoft, Inc. (B)

Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details

Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry

February 1991 (Revised April 1992)
Teaching Note

New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note

Teaching Note for (9-590-036), (9-590-037), (9-590-105), and (9-590-106). View Details

Keywords: Health Disorders; Advertising Campaigns; Advertising Industry

February 1991
Teaching Note

General Electric Plastics: Organizing the Marketing Function, Teaching Note

Teaching Note for (9-591-029). View Details

December 1988 (Revised October 1989)
Teaching Note

Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note

Teaching Note for (9-588-004), (9-588-020), and (9-588-021). View Details

Keywords: Marketing Channels; Conflict Management; Distribution Industry

October 1987 (Revised December 1992)
Supplement

Atlas Copco (C): The Conflict Episode

Describes the company's response to further problems with a distributor. View Details

Keywords: Conflict Management

July 1987 (Revised November 1989)
Teaching Note

Lotus Development Corp. Channel Choice: Direct vs. Distribution, Teaching Note

Teaching Note for (9-587-078). View Details

Keywords: Software; Information Technology Industry

April 2020
Case

Audubon (B) in 2019: Two Years after the Turnaround

Educators

Jul 2018
Interview

James Siegal, KaBOOM!: How Has KaBOOM! Evolved in Its Approach to the New Work?

Jul 2018
Interview

James Siegal, KaBOOM!: How Do You Measure Tough Things Like Influence?

November 2014
Teaching Note

Bridges Ventures

May 2006
Teaching Note

Cisco Systems: Managing the Go-to-Market Evolution (TN)

Keywords: Markets; Information Technology Industry

June 1999
Teaching Note

FreeMarkets Online TN

Teaching Note for (9-598-109). View Details

Keywords: Electronics Industry

August 1986 (Revised February 1991)
Supplement

Population Services International: The Social Marketing Project in Bangladesh, Video

Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details

Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh