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(436)
- News (33)
- Research (380)
- Multimedia (3)
- Faculty Publications (342)
Show Results For
- All HBS Web
(436)
- News (33)
- Research (380)
- Multimedia (3)
- Faculty Publications (342)
- June 1999
- Teaching Note
FreeMarkets Online TN
Teaching Note for (9-598-109). View Details
Keywords: Electronics Industry
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- Article
Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation
Rangan, V. Kasturi. "Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation." Reflections (Society for Organizational Learning) 3, no. 4 (Summer 2002): 15–16.
- January 1995
- Teaching Note
Millipore New Product Commercialization TN
Teaching Note for (9-594-010). View Details
- June 1994
- Background Note
Scope and Challenge of Business-to-Business Marketing
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
- July 1993
- Supplement
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
Rangan, V. Kasturi. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Video Supplement 593-515, July 1993.
- March 1991 (Revised May 1991)
- Case
TBIRD: The Thai Business Initiative in Rural Development
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details
Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099, March 1991. (Revised May 1991.)
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- 21 Jan 2022
- News
Professor Kash Rangan: Enlightening
- November 2017 (Revised June 2019)
- Case
Measuring True Value at Ambuja Cement
By: V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora
The case discusses the measurement of social and environmental impact at Ambuja Cements, one of India’s leading cement companies. Ambuja is a leader in CSR activities and is attempting to quantify its impact, both positive and negative, using the “True Value” framework... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Value; Measurement and Metrics; Framework; Cost vs Benefits
Rangan, V. Kasturi, Suraj Srinivasan, and Namrata Arora. "Measuring True Value at Ambuja Cement." Harvard Business School Case 518-063, November 2017. (Revised June 2019.)
- 17 Jun 2014
- First Look
First Look: June 17
Publications August 2013 California Management Review What Impact? A Framework for Measuring the Scale & Scope of Social Performance By: Ebrahim, Alnoor, and V. Kasturi View Details
Keywords: Sean Silverthorne
- June 1993 (Revised July 1999)
- Supplement
The Advertising Council: Earth Share Campaign
Keywords: Advertising Campaigns
Rangan, V. Kasturi. "The Advertising Council: Earth Share Campaign." Harvard Business School Video Supplement 593-516, June 1993. (Revised July 1999.)
- July 2021
- Supplement
Transformative Social Impact: KaBOOM! (B)
Video supplement for HBS Case No. 519-106. View Details
Rangan, V. Kasturi. "Transformative Social Impact: KaBOOM! (B)." Harvard Business School Multimedia/Video Supplement 522-701, July 2021.
- July 2002 (Revised June 2003)
- Teaching Note
H-E-B Own Brands, TN
Teaching Note for (9-502-053). View Details
- June 1993
- Case
Boston Fights Drugs
Rangan, V. Kasturi. "Boston Fights Drugs." Harvard Business School Multimedia/Video Case 593-517, June 1993.
- January 1996
- Teaching Note
Sunbeam Television (A) and (B) TN
Teaching Note for (9-596-056) and (9-596-057). View Details
- January 1995
- Teaching Note
Millipore Corporate Strategy TN
Teaching Note for (9-594-009). View Details
- June 1994 (Revised March 1995)
- Background Note
New Product Commercialization: Common Mistakes
Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details
Rangan, V. Kasturi. "New Product Commercialization: Common Mistakes." Harvard Business School Background Note 594-127, June 1994. (Revised March 1995.)
- June 1994 (Revised March 1995)
- Case
Morgan Construction Co. (A) (Abridged)
Keywords: Construction Industry
Rangan, V. Kasturi. "Morgan Construction Co. (A) (Abridged)." Harvard Business School Case 594-112, June 1994. (Revised March 1995.)
- July 1993 (Revised June 1994)
- Supplement
Peak Electronics: Vendor Relationship with the Ford Motor Co. (B)
Keywords: Electronics Industry
Rangan, V. Kasturi. "Peak Electronics: Vendor Relationship with the Ford Motor Co. (B)." Harvard Business School Supplement 594-007, July 1993. (Revised June 1994.)