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- All HBS Web
(523)
- News (110)
- Research (350)
- Multimedia (9)
- Faculty Publications (248)
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- November 1990 (Revised May 1994)
- Case
Microsoft Corp.: Office Business Unit
By: Marco Iansiti
Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry
Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
- 1995
- Working Paper
From Technological Potential to Product Performance: An Empirical Analysis
By: Marco Iansiti
- December 2008 (Revised February 2010)
- Case
ViniBrasil: New Latitude Wines
By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil
Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
- 2022
- Working Paper
Hate Crime Increases with Minoritized Group Rank
People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine the motivations of large... View Details
Keywords: Sean Silverthorne
- May–June 1993
- Article
Real-World R&D: Jumping the Product Generation Gap
By: Marco Iansiti
Iansiti, Marco. "Real-World R&D: Jumping the Product Generation Gap." Harvard Business Review 71, no. 3 (May–June 1993): 138–147.
- Article
Science-based Product Development: An Empirical Study of the Mainframe Computer Industry
By: Marco Iansiti
Iansiti, Marco. "Science-based Product Development: An Empirical Study of the Mainframe Computer Industry." Production and Operations Management 4, no. 4 (Fall 1995).
- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details
- May 1993
- Teaching Note
NEC TN
By: Marco Iansiti
Teaching Note for (9-693-095). View Details
Keywords: Information Technology Industry
- July 1992
- Teaching Note
Honda Today TN
By: Marco Iansiti
Teaching Note for (9-692-044). View Details
Keywords: Auto Industry
- 1997
- Book
Technology Integration: Making Critical Choices in a Turbulent World
By: Marco Iansiti
Iansiti, Marco. Technology Integration: Making Critical Choices in a Turbulent World. Boston, MA: Harvard Business School Press, 1997.
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- February 2005
- Article
Managing the Ecosystem
By: Marco Iansiti
The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details
Keywords: Integrated Corporate Reporting; Partners and Partnerships; Industry Clusters; Customers; Markets; Situation or Environment; Banks and Banking; Insurance; Software
Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005).
- 1995
- Article
Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development
By: Marco Iansiti
Keywords: Information Technology; Research and Development; Integration; Information; Science; Product
Iansiti, Marco. "Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development." IEEE Transactions on Engineering Management 42 (1995): 259–269.
- June 1997
- Teaching Note
Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN
By: Marco Iansiti
Teaching Note for (9-697-052). View Details
- May 1997
- Teaching Note
Introduction and Overview: Managing Product Development, Instructor's Note
By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
- April 1994
- Case
Fiat (B)
By: Marco Iansiti
Keywords: Auto Industry
Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994.