by John Macomber - Publications - Faculty & Research

15 Mar 2010
HBS Case

Developing Asia’s Largest Slum

estate values in the world. “Government is not one person, obviously; it's many people with many agendas, particularly in India." —Lakshmi Iyer In "Dharavi: Developing Asia's Largest Slum," HBS assistant professor Lakshmi Iyer and lecturer View Details

Keywords: by Julia Hanna; Construction; Real Estate

Article

Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race

By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley

Citation

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01 Dec 2014
News

@Soldiers Field

(HBS Archives Photograph Collection) Shad Hall, named in honor former SEC chairman John Shad (MBA 1949), celebrated its 25th anniversary in September. An early Boston Globe review cheered the entrance’s “powerful concrete column that... View Details

Keywords: John Shad (MBA 1949); Educational Services

Article

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

By: John A. Deighton and Kent Grayson

Keywords: Marketing; Relationships; Management; Public Opinion

Citation

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22 Sep 2021
News

Harvard Business School Announces New Pieces Added to the Public Art Exhibition Supported by the C. Ludens Ringnes Sculpture Collection

2016
Working Paper

Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)

By: Ramon Casadesus-Masanell and John Heilbron

American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details

Keywords: Strategy; Business Subsidiaries; Decision Making; Auto Industry; Retail Industry; United States

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April 2011
Teaching Note

Designs by Kate: The Power of Direct Sales (Brief Case)

By: John A. Deighton and Sarah Abbott

Teaching Note to 4277. View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Marketing Channels; Compensation and Benefits; Sales

Citation

Purchase

22 May 2013
Working Paper Summaries

Hidden Structure: Using Network Methods to Map System Architecture

Keywords: by Carliss Y. Baldwin, Alan MacCormack & John Rusnak

23 Nov 2011
Working Paper Summaries

The Organization of Firms Across Countries

Keywords: by Nicholas Bloom, Rafaella Sadun & John Van Reenen

07 Oct 2014
Working Paper Summaries

Lifting the Veil: The Benefits of Cost Transparency

Keywords: by Bhavya Mohan, Ryan W. Buell & Leslie K. John; Retail

19 May 2010
Working Paper Summaries

The Job Market for New Economists: A Market Design Perspective

Keywords: by Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth & John J. Siegfried

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

Yesterday, President Donald Trump endorsed the American Health Care Act (AHCA), a plan proposed by Republican United States lawmakers to replace the Affordable Care Act (ACA), more commonly known as “Obamacare.” Democrats rallied against... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

17 Mar 2020
Working Paper Summaries

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John

17 Jun 2016
Working Paper Summaries

Management as a Technology?

Keywords: by Nicholas Bloom, Raffaella Sadun, and John Van Reenen

24 Jan 2008
Working Paper Summaries

The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

Keywords: by Alan MacCormack, John Rusnak & Carliss Y. Baldwin; Video Game; Web Services

28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

04 Aug 2023
Blog Post

Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture

closing window of opportunity to secure a livable and sustainable future for all.” To keep temperature rise to 1.5°C and avoid a cascade of climatological catastrophes—flood, drought, famine, disease, species extinction, and many, many others—the world must cut... View Details