Publications

This research recovers the history of the entrepreneurs and firms who developed green or “sustainable” businesses, identifies the multiple motivations behind their strategies, explores the clustering of green business in specific locations, and shows how the concept of... View Details

Teaching Interest

Overview

I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details

July 2005 (Revised April 2007)
Teaching Note

Brazil at the Wheel (TN)

Teaching Note to (9-804-080). View Details

Keywords: Brazil

July 2005
Teaching Note

Multinational Corporations in Apartheid-Era South Africa: The Issue of Reparations (TN)

Teaching Note to (9-804-027). View Details

Keywords: Lawsuits and Litigation; Globalized Firms and Management; South Africa

July 2005 (Revised August 2007)
Teaching Note

Making China Beautiful: Shiseido and the China Market (TN)

Teaching Note to (9-805-003). View Details

Keywords: China

2019
Working Paper

Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?

By: Valeria Giacomin, G. Jones and Erica Salvaj

This working paper examines why a significant number of businesses have made non-profit investments in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database at the... View Details

Keywords: Philanthropy; CSR; Oral History; Emerging Markets; Education; Reputation; Philanthropy and Charitable Giving; Corporate Social Responsibility and Impact; Business History

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24 Feb 2009
First Look

First Look: February 24, 2009

Entrepreneurship and the History of Globalization Authors:G. Jones and R. Daniel Wadhwani Publication:In The Act of Accumulation. Essays in Honor of Gyorgy Kover, edited by J. Klement, K. Halmos, A. Pogany,... View Details

Keywords: Martha Lagace

24 Jan 2012
First Look

First Look: Jan. 24

(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and this felt closeness predicted... View Details

Keywords: Sean Silverthorne

June 2005 (Revised July 2009)
Supplement

Good Technology: Empowering Mobility around the Globe (B)

By: Geoffrey G. Jones and Adam Minnick

Supplements the (A) case. View Details

Keywords: Information Technology; Globalization

Find at Harvard

May 2005 (Revised January 2008)
Case

Inniskillin and the Globalization of Icewine

By: Geoffrey G. Jones and Jillian Hirasawa

Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details

Keywords: Global Strategy; Globalized Markets and Industries; Marketing Strategy; Product Marketing; Luxury; Food and Beverage Industry; Canada

November 2003 (Revised September 2016)
Case

Creating Global Oil, 1900-1935

By: Geoffrey G. Jones and Daniel Wadhwani

Taught in the elective MBA course entitled The Evolution of Global Business. Examines the development of an international cartel in the oil industry in the 1920s and 1930s. Focuses on the decisions and actions of the leading multinational oil companies—particularly... View Details

Keywords: History; Competition; Multinational Firms and Management; Alliances; Cooperation; Business and Government Relations; Energy Industry

08 Apr 2008
First Look

First Look: April 8, 2008

case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806071 PublicationsMerchants to Multinationals Authors:Geoffrey G. Jones Publication:Athens: Alexandria Publications, 2008, Greek... View Details

Keywords: Martha Lagace

11 Dec 2007
First Look

First Look: December 11, 2007

Development, edited by Thomas G. Cummings. Sage Publications, Inc., 2007 Abstract When it comes to transforming big corporations, there are two fundamentally different strategies, says Harvard Business... View Details

Keywords: Martha Lagace

March 2006 (Revised October 2006)
Teaching Note

L'Oreal and the Globalization of American Beauty (TN)

Teaching Note to 805086. View Details

Keywords: Beauty and Cosmetics Industry

July 2003 (Revised February 2004)
Background Note

Multinationals and the First Global Economy before 1914

Reviews the literature on the growth of globalization before 1914 and examines the role of multinationals in the process. View Details

Keywords: History; Multinational Firms and Management; Growth and Development

January 2009
Teaching Note

The Octopus and the Generals: The United Fruit Company in Guatemala (TN)

By: Geoffrey G. Jones and Marcelo Bucheli

Teaching Note for [805146]. View Details

Keywords: Policy; Vertical Integration; Economy; War; Poverty; Government and Politics; Food and Beverage Industry; Guatemala; North and Central America

April 2024
Teaching Plan

Helmy Abouleish: Making a Desert Bloom

By: Geoffrey G. Jones and Maxim Pike Harrell

Teaching Plan for HBS Case No. 324-029. View Details

22 Apr 2013
Research & Ideas

Earth Day: Recent Research on Sustainability

lie in research by Robert G. Eccles, Ioannis Ioannou, Shelley Xin Li, and George Serafeim. Power from Sunshine: A Business History of Solar EnergyThis paper by View Details

August 2004 (Revised June 2008)
Case

Debating the Expropriation of Mexican Oil

By: Geoffrey G. Jones and R. Daniel Wadhwani

In 1938, the Mexican government expropriated the assets of foreign oil companies. Explores the legal and moral arguments in favor of and against expropriation. View Details

Keywords: Ethics; Globalized Firms and Management; Government and Politics; Business History; Lawfulness; Business and Government Relations; Energy Industry; Mexico