Publications

February 2010
Case

Amyris Biotechnologies: Commercializing Biofuel

By: Gary P. Pisano and Alison Berkley Wagonfeld

In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details

Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil

03 May 2011
First Look

First Look: May 3

Business Model Gary P. Pisano, Ryan Johnson, and Carin-Isabel KnoopHarvard Business School Case 611-046 In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable.... View Details

Keywords: Sean Silverthorne

September 2020 (Revised October 2020)
Case

Briscola—Pizza Society: Scaling Affordable Luxury

By: Gary P. Pisano and Federica Gabrieli

Riccardo Cortese and Federico Pinna were the CEOs of Briscola—Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Expansion; Geographic Location; Business Model; Ownership Type; Food and Beverage Industry; Europe; Italy

January 2018
Case

Flying into the Future: HondaJet

By: Gary P. Pisano and Jesse Shulman

This cases examine Honda’s diversification into the light jet market. In 1985, Honda initiated a secret program to develop a small jet. Over the years, the program had many ups and downs (it was almost canceled several times). Then, a breakthrough in the configuration... View Details

Keywords: Diversification; Technological Innovation; Growth and Development Strategy; Innovation and Management; Air Transportation Industry

2015
Working Paper

Can Marshall's Clusters Survive Globalization?

By: Giulio Buciuni and Gary P. Pisano

It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly mobile "commodity" that can be sourced from anywhere in the world where factor costs... View Details

Keywords: Manufacturing; Globalization; Marshall Industrial Clusters; Global Supply Chains; Manufacturing Industry

Read Now

November 2006 (Revised December 2020)
Teaching Note

Ducati Corse: The Making of a Grand Prix Motorcycle

By: Francesca Gino and Gary P. Pisano

June 2005 (Revised June 2006)
Case

Ducati Corse: The Making of a Grand Prix Motorcycle

By: Francesca Gino and Gary P. Pisano

Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details

Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy

fall 2008
Article

Toward a Theory of Behavioral Operations

By: Francesca Gino and Gary P. Pisano

Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details

Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory

Find at Harvard

April 1996 (Revised June 2001)
Case

Partners HealthCare System, Inc. (B): Cardiac Care Improvement

By: Gary P. Pisano and Maryam Golnaraghi

Explores the challenges confronting the CEO at the Brigham and Women's Hospital in the wake of radical changes in the health care environment. As pressures have risen for cost containment in health care, the hospital has embarked on a series of reengineering efforts to... View Details

Keywords: Consolidation; Health Care and Treatment; Mergers and Acquisitions; Organizational Change and Adaptation; Change Management; Management Teams; Operations; Innovation and Invention; Cost Management; Health Industry; Massachusetts

17 Mar 2011
News

Make or Break for the USA?

with HBS professors Gary Pisano and Willy Shih, Pisano says, “One of our key messages is to get students to appreciate that manufacturing involves a lot of knowledge work.... View Details

Keywords: Garry Emmons; Manufacturing

July 1997
Background Note

Sustaining Superior Performance: Commitments and Capabilities

By: Pankaj Ghemawat and Gary P. Pisano

Presents evidence on the unsustainability of many competitive advantages, reviews the typical threats to the sustainability, and discusses ways in which those threats can be combatted. View Details

Keywords: Competitive Advantage

1999
Chapter

The Pharmaceutical Industry and the Revolution in Molecular Biology: Interactions Among Scientific, Institutional, and Organizational Change

By: Rebecca Henderson, Gary P. Pisano and Luigi Orsenigo

Keywords: Science-Based Business; Organizational Change and Adaptation; Transformation; Pharmaceutical Industry

November 2002 (Revised July 2004)
Teaching Note

Istituto Clinico Humanitas (A)(TN)

By: Richard M.J. Bohmer and Gary P. Pisano

Teaching Note for (9-603-063). View Details

Keywords: Health Industry; Milan

1989
Chapter

Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry

By: Gary P. Pisano and Paul Mang

Keywords: Product Development; Innovation Strategy; Knowledge Management; Industry Structures; Biotechnology Industry

1999
Chapter

Building and Sustaining Success

By: Pankaj Ghemawat and Gary P. Pisano

Keywords: Success

Find at Harvard

1989
Chapter

Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry

By: Gary P. Pisano and David Teece

Keywords: Global Strategy; Innovation Strategy; Communication Technology; Agreements and Arrangements; Cooperation; Telecommunications Industry

December 2008
Article

Which Kind of Collaboration Is Right for You?

By: Roberto Verganti and Gary P. Pisano

Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details

Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy