Publications

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Outdoor Spaces | About

south side main entrance road and is named in honor of Frank Batten (MBA 1952) for his leadership gift to support the renewal and enhancement of the Soldiers Field campus. Burden Park With the decommissioning of Burden Hall in 2017, HBS... View Details

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James Sharpe | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details

April 2002 (Revised February 2003)
Background Note

An Economic Framework for Assessing Development Impact

By: Benjamin C. Esty, Frank J. Lysy and Carrie Ferman

Discusses the differences between private and social returns and describes an economic framework for assessing a project's social return [known as the economic rate of return (ERR)]. The framework begins by analyzing the impact of a new project on private financiers... View Details

Keywords: Cost vs Benefits; Microeconomics; Investment Return; Framework; Projects; Business and Stakeholder Relations; Valuation

Web

How Merck Is Trying to Keep Disrupters at Bay

25 Oct 2016
First Look

October 25, 2016

September–October 2016 European Business Review What Senior Executives Should Know About Sales By: Cespedes, Frank V. Abstract—Business is more complex, data more abundant, and more specialists are needed to stay up-to-date with... View Details

Keywords: Sean Silverthorne

November 1986 (Revised June 1987)
Case

Fieldcrest Division of Fieldcrest Mills, Inc.: Compensation System for Field Sales Representatives

By: Frank V. Cespedes

Focuses on the compensation plan for Fieldcrest sales representatives. Management is reviewing the structure of the plan and must decide how to establish compensation goals and guidelines for the following year so that sales efforts are allocated among products and/or... View Details

Keywords: Markets; Competitive Strategy; Compensation and Benefits

2012
Article

Exploring Re-Identification Risks in Public Domains

By: Aditi Ramachandran, Lisa Singh, Edward Porter and Frank Nagle

While re-identification of sensitive data has been studied extensively, with the emergence of online social networks and the popularity of digital communications, the ability to use public data for re-identification has increased. This work begins by presenting two... View Details

Keywords: Safety; Analytics and Data Science; Social and Collaborative Networks

20 Jul 2016
News

To Increase Sales, Get Customers to Commit a Little at a Time

01 Aug 1998
News

High Honors

Ralph M. Barford (MBA '52) Frank Batten (MBA '52) David J. Dunn (MBA '61) Ann M. Fudge (MBA '77) Ellen R. Marram (MBA '70) Robert F. McDermott (MBA '50) Martin V. Marshall (MBA '47, DCS '53), Henry R. Byers Professor of Business... View Details

February 1993 (Revised September 1994)
Case

Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

By: Frank V. Cespedes and Marie Bell

The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details

Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy

Web

Events - Private Capital Project

of the U.S. Small Business Administration, 2009-2013), and Frank Rotman (Founding Partner, QED Investors), moderated by Shai Bernstein (Harvard Business School) Riding the SPAC Wave March 17, 2021 “Riding... View Details

28 Jun 2011
First Look

First Look: June 28

by examining the association between top executive turnovers and guidance. Although firm and industry characteristics are important determinants of guidance, we conclude that CEOs participate in firm-level policy decisions, whereas CFOs... View Details

Keywords: Sean Silverthorne

01 Oct 1997
News

Graduate's Gift Honors HBS Friend

business, community development, and philanthropic activities, recalled their early days as students at HBS. Initially leery of the gregarious Anderson, de Rothschild said that he soon became fascinated by his stories about starting... View Details

Keywords: Nancy O. Perry

2023
Working Paper

Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

By: Shelley Xin Li, Frank Nagle and Aner Zhou

Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details

Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media

SSRN

Read Now

May 2017
Case

Promontory, Inc.

By: Frank V. Cespedes and Amy Handlin

Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details

Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry