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  • All HBS Web  (285)
    • News  (3)
    • Research  (258)
  • Faculty Publications  (5)

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  • All HBS Web  (285)
    • News  (3)
    • Research  (258)
  • Faculty Publications  (5)
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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

design, hit it out of the ballpark. The roast beef chain tweeted Williams a message during the live broadcast:   By the next morning, the tweet garnered 75,000 retweets, more than 40,000 favorites, and... View Details
Keywords: by Dina Gerdeman; Advertising
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

building a culture based on collaboration, teamwork, and respect—and not tolerating employees who dominate or treat other employees as if they are there to serve them. Leaders sometimes inadvertently send the wrong message View Details
Keywords: by Dina Gerdeman
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

improve their automated product recommendations. These recommendations are often presented as ''inspired by your browsing history'' or ''recommended for you,'' and help consumers discover new products or... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 02 Jul 2024
  • Book

Five Essential Elements to Build the Capital You Need to Lead

culture, communication, connection, and confidence. Each one of these is a tool or building block for developing and deploying leadership capital. In the chapters that follow, I walk you through these one... View Details
Keywords: by Dina Gerdeman
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

publications and meeting minutes of pharmacist groups. “She was known as Mrs. Thomas Gleason until about 1934, when she begins to get introduced by her first name. In the story of California ‘fair trade’ I... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

when more than 50 people in 11 states were sickened by an initial E. coli outbreak. “Do those smaller local organic growers have the experience, resources, and commitment to test their products for various... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

reimagined what it looks like in the online world, Anand said. HBX opted for active, edge-of-the-seat learning by including short video lectures and cases mapped out through videos in which people describe... View Details
Keywords: by Dina Gerdeman; Education; Advertising
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the... View Details
Keywords: by Dina Gerdeman
  • 10 Sep 2014
  • Research & Ideas

Become a Value Creator

argues that managers who adopt a value-creating mindset hold the key to becoming truly successful leaders. "Business is a team sport. It's soccer, not golf. Nobody plays by themselves and wins in... View Details
Keywords: by Dina Gerdeman
  • 12 Feb 2014
  • Research & Ideas

Private Sector, Public Good

presentation by suggesting that talking about business and the public sphere was like "dancing about architecture." Business often has no incentive to grapple with public sector problems, View Details
Keywords: by Dina Gerdeman
  • 26 Mar 2014
  • Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

whether these relationships differed by practice size. Huckman and Adler-Milstein researched monthly EHR task-log data between 2006 and 2009 from more than 40 primary care... View Details
Keywords: by Dina Gerdeman; Health
  • 29 Apr 2020
  • Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
  • 31 May 2023
  • HBS Case

From Prison Cell to Nike’s C-Suite: The Journey of Larry Miller

Miller shares how education helped him escape a life of crime, how keeping his secret came at a huge personal price, and why employers should give the formerly incarcerated a chance to succeed. Directed by... View Details
Keywords: by Jamal Meneide; Entertainment & Recreation; Consumer Products
  • 31 May 2023
  • HBS Case

Why Business Leaders Need to Hear Larry Miller's Story

Boston. Produced in collaboration with Danielle Kost and Dina Gerdeman of HBS Working Knowledge. Inspired View Details
Keywords: by Jamal Meneide; Entertainment & Recreation; Consumer Products
  • 01 May 2024
  • What Do You Think?

Have You Had Enough?

experiment work. Do please pass on the art and habit of asking questions of others. To my editors over the years—Sean Silverthorne, Danielle Kost, and View Details
Keywords: by James Heskett
  • 03 Jan 2018
  • Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

Anat Keinan shows that people who wear funky outfits to the office are often seen as more confident and as having higher status than those who dress to fit in. As writer Dina View Details
Keywords: by Carmen Nobel
  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

recognition. But unless its users are willing to cede some control over their brands, it can create dilemmas. A story by Dina Gerdeman that appeared on this site last year... View Details
Keywords: by James Heskett; Advertising
  • 03 Nov 2015
  • First Look

November 3, 2015

that their ex post performance is lower. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50032 Cheaper by the Dozen: Using Sibling Discounts at Catholic Schools to Estimate the Price Elasticity of Private School... View Details
Keywords: Sean Silverthorne
  • May 16, 2016
  • Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords: Food Safety; Organic Food; Supply Chain Management; Globalization Of Food Business; Mérieux NutriSciences: Marketing Food Safety Testing; Food Safety Modernization Act 2011; Plant-Based Agribusiness; Transition; Economic Systems; Food; Health; Supply and Industry; Logistics; Practice; Problems and Challenges; Quality; Safety; Business Strategy; Corporate Strategy; Customization and Personalization; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; Insurance Industry; Public Administration Industry; Public Relations Industry; Retail Industry; Service Industry; Mexico; North America; United States; Canada
Citation
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Related
Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).
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