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- Faculty Publications (299)
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- All HBS Web (377)
- Faculty Publications (299)
- March 1982
- Supplement
Airframe Industry (L): Cumulative Aircraft Sales
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (L): Cumulative Aircraft Sales." Harvard Business School Supplement 582-012, March 1982.
- April 1981 (Revised October 1982)
- Supplement
Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises
Supplements the note. View Details
Keywords: Marketing
Shapiro, Benson P. "Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises." Harvard Business School Supplement 581-143, April 1981. (Revised October 1982.)
- June 1981
- Supplement
Airframe Industry (J): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (J): December 1980." Harvard Business School Supplement 581-126, June 1981.
- June 1981
- Supplement
Airframe Industry (E): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (E): Fall 1979." Harvard Business School Supplement 581-121, June 1981.
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (C): Introduction to Video 1
Introduces Video 1. View Details
Keywords: Food and Beverage Industry
Shapiro, Benson P. "Morris Alper & Sons, Inc. (C): Introduction to Video 1." Harvard Business School Supplement 581-100, March 1981. (Revised July 1985.)
- June 1980 (Revised December 1980)
- Supplement
AT&T Long Lines (B), Telemarketing: Introduction to Video 1
Keywords: Telecommunications Industry
Shapiro, Benson P. "AT&T Long Lines (B), Telemarketing: Introduction to Video 1." Harvard Business School Supplement 580-146, June 1980. (Revised December 1980.)
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors
Designed as a class hand-out after discussion of the (A) and (B) cases. View Details
Keywords: Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors." Harvard Business School Supplement 578-172, May 1978. (Revised October 1994.)
- July 1975
- Case
Paper Distributors, Inc. (B)
Shapiro, Benson P. "Paper Distributors, Inc. (B)." Harvard Business School Case 576-023, July 1975.
- June 1975 (Revised June 1979)
- Case
Cole National Corp. (C)
Shapiro, Benson P. "Cole National Corp. (C)." Harvard Business School Case 575-131, June 1975. (Revised June 1979.)
- October 1971 (Revised January 1979)
- Case
Triangle Maintenance Corp.
Shapiro, Benson P. "Triangle Maintenance Corp." Harvard Business School Case 572-030, October 1971. (Revised January 1979.)
- September 1971 (Revised March 1985)
- Case
Levi Strauss & Co.
Keywords: Apparel and Accessories Industry
Shapiro, Benson P. "Levi Strauss & Co." Harvard Business School Case 572-021, September 1971. (Revised March 1985.)
- 2002
- Case
Commodities, Specialties and the Great In-Between
Shapiro, Benson P. "Commodities, Specialties and the Great In-Between." Harvard Business School Publishing Case, 2002. (Note #9-999-005.)
- 2003
- Class Lecture
Sprint Selling and Turbo-Charged Market Development
Keywords: Marketing Strategy
Shapiro, Benson P. "Sprint Selling and Turbo-Charged Market Development." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1504C.)
- November 1995 (Revised August 1996)
- Case
Stock Bank Inc.
Keywords: Banking Industry
Shapiro, Benson P. "Stock Bank Inc." Harvard Business School Case 596-071, November 1995. (Revised August 1996.)
- January 1995
- Background Note
The Mid-Sized Company President's Role in Marketing and Sales
Shapiro, Benson P. "The Mid-Sized Company President's Role in Marketing and Sales." Harvard Business School Background Note 595-056, January 1995.
- March 1990 (Revised May 1990)
- Supplement
Chase Manhattan Bank (H): International Individual Bank
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (H): International Individual Bank." Harvard Business School Supplement 590-091, March 1990. (Revised May 1990.)
- March 1990
- Case
Chase Manhattan Bank (F): Integration Issues
Shapiro, Benson P. "Chase Manhattan Bank (F): Integration Issues." Harvard Business School Case 590-089, March 1990.
- March 1990 (Revised April 1991)
- Case
Chase Manhattan Bank (A)
Shapiro, Benson P. "Chase Manhattan Bank (A)." Harvard Business School Case 590-084, March 1990. (Revised April 1991.)
- September 1988
- Supplement
Bella Beauty Products, Inc. (C), Assignment Sheet
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (C), Assignment Sheet." Harvard Business School Supplement 589-031, September 1988.