Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (287) Arrow Down
Filter Results: (287) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (287)
    • News  (8)
    • Research  (270)
  • Faculty Publications  (257)

Show Results For

  • All HBS Web  (287)
    • News  (8)
    • Research  (270)
  • Faculty Publications  (257)
← Page 12 of 287 Results →
  • December 1986 (Revised November 1989)
  • Case

Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine
In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
  • January 1984 (Revised June 1985)
  • Case

Motofabrikwerk S.A. (A)

By: Benson P. Shapiro and Edward J. Hoff
Citation
Find at Harvard
Related
Shapiro, Benson P., and Edward J. Hoff. "Motofabrikwerk S.A. (A)." Harvard Business School Case 584-074, January 1984. (Revised June 1985.)
  • November 1983
  • Supplement

Pepsi-Cola United Kingdom (C)

By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry; United Kingdom; United States
Citation
Purchase
Related
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (C)." Harvard Business School Supplement 584-054, November 1983.
  • September 1980 (Revised July 1981)
  • Supplement

AT&T -- Long Lines Department National Account Selling (B)

By: Thomas V. Bonoma and Benson P. Shapiro
Keywords: Marketing; Telecommunications Industry
Citation
Find at Harvard
Related
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (B)." Harvard Business School Supplement 581-032, September 1980. (Revised July 1981.)
  • March 1991 (Revised October 1991)
  • Background Note

Manage Orders, Satisfy Customers, Make Money

By: Benson P. Shapiro and John J. Sviokla
Keywords: Customer Satisfaction; Order Taking and Fulfillment
Citation
Find at Harvard
Related
Shapiro, Benson P., and John J. Sviokla. "Manage Orders, Satisfy Customers, Make Money." Harvard Business School Background Note 591-098, March 1991. (Revised October 1991.)
  • April 1987 (Revised May 1987)
  • Supplement

Inland Steel Co. Product Policy (N): 80-Inch Hot Rolling Mill Upgrade Package

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Metals and Minerals; Steel Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (N): 80-Inch Hot Rolling Mill Upgrade Package." Harvard Business School Supplement 587-147, April 1987. (Revised May 1987.)
  • March 1987 (Revised March 1989)
  • Case

Inland Steel Co. Product Policy (I): The Strategic Planning Process and the Capital Budget--Fall 1986

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Capital Budgeting; Strategic Planning; Steel Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (I): The Strategic Planning Process and the Capital Budget--Fall 1986." Harvard Business School Case 587-142, March 1987. (Revised March 1989.)
  • April 1987 (Revised May 1987)
  • Supplement

Inland Steel Co. Product Policy (H): Fred Lerner--Inventory Planning and Control

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Asset Management; Metals and Minerals; Steel Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (H): Fred Lerner--Inventory Planning and Control." Harvard Business School Supplement 587-141, April 1987. (Revised May 1987.)
  • March 1986 (Revised March 1991)
  • Supplement

Inland Steel Co. Product Policy (F): Quality Scheduling

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Metals and Minerals; Steel Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (F): Quality Scheduling." Harvard Business School Supplement 587-139, March 1986. (Revised March 1991.)
  • April 1987 (Revised May 1988)
  • Supplement

Inland Steel Co. Product Policy (D): The Varrick Claim

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Metals and Minerals; Steel Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (D): The Varrick Claim." Harvard Business School Supplement 587-137, April 1987. (Revised May 1988.)
  • April 1987
  • Supplement

Inland Steel Co. Product Policy (C): The Zincrometal Event

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Metals and Minerals; Steel Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (C): The Zincrometal Event." Harvard Business School Supplement 587-136, April 1987.
  • December 1986 (Revised January 1988)
  • Case

Hewlett-Packard: Manufacturing Productivity Division (C)

By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
Citation
Educators
Purchase
Related
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
  • August 1983 (Revised June 1985)
  • Supplement

Milford Industries (C)

By: Robert J. Dolan and Benson P. Shapiro
Supplements the (A) case. A rewritten version of part of an earlier series. View Details
Keywords: Managerial Roles; Salesforce Management; Resignation and Termination; Performance Evaluation
Citation
Purchase
Related
Dolan, Robert J., and Benson P. Shapiro. "Milford Industries (C)." Harvard Business School Supplement 584-014, August 1983. (Revised June 1985.)
  • September 1978
  • Case

Woodward Motors, Inc. (B)

By: Barbara B. Jackson and Benson P. Shapiro
Citation
Find at Harvard
Related
Jackson, Barbara B., and Benson P. Shapiro. "Woodward Motors, Inc. (B)." Harvard Business School Case 579-032, September 1978.
  • April 1987
  • Supplement

Inland Steel Co. Product Policy, Video 6: Fred Lerner -- Inventory Planning and Control

By: Benson P. Shapiro and Lawrence B. Levine
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 6: Fred Lerner -- Inventory Planning and Control." Harvard Business School Video Supplement 887-544, April 1987.
  • January 1987
  • Supplement

Hewlett-Packard: Manufacturing Productivity Division (C), Video

By: Benson P. Shapiro and Lawrence B. Levine
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C), Video." Harvard Business School Video Supplement 887-517, January 1987.
  • 1998
  • Book

Sales Management

By: Benson P. Shapiro and Frank V. Cespedes
Keywords: Sales; Management
Citation
Find at Harvard
Related
Shapiro, Benson P., and Frank V. Cespedes. Sales Management. Business Fundamentals. Boston: Harvard Business School Publishing, 1998.
  • September 1989
  • Background Note

Performance Curves: Costs, Prices, and Value

By: Robert J. Dolan and Benson P. Shapiro
Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line... View Details
Keywords: Cost vs Benefits; Price; Product Positioning; Performance; Competition; Value
Citation
Educators
Purchase
Related
Dolan, Robert J., and Benson P. Shapiro. "Performance Curves: Costs, Prices, and Value." Harvard Business School Background Note 590-010, September 1989.
  • April 1987
  • Supplement

Inland Steel Co. Product Policy (L): Closed Loop Shape Control

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Metals and Minerals; Steel Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (L): Closed Loop Shape Control." Harvard Business School Supplement 587-145, April 1987.
  • April 1987 (Revised May 1988)
  • Supplement

Inland Steel Co. Product Policy (G): Small Melts

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Metals and Minerals; Steel Industry
Citation
Find at Harvard
Related
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (G): Small Melts." Harvard Business School Supplement 587-140, April 1987. (Revised May 1988.)
  • ←
  • 12
  • 13
  • 14
  • 15
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.