Filter Results:
(291)
Show Results For
- All HBS Web
(496)
- People (1)
- News (139)
- Research (291)
- Multimedia (17)
- Faculty Publications (219)
Show Results For
- All HBS Web
(496)
- People (1)
- News (139)
- Research (291)
- Multimedia (17)
- Faculty Publications (219)
Sort by
- Jun 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- Apr 2009
- Keynote Speech
Digital Technology and Its Implications for Content Providers and Aggregators
By: Anita Elberse
- May 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- 2005
- Working Paper
The Power of Stars: Do Star Actors Drive the Success of Movies?
By: Anita Elberse
Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Harvard Business School Working Paper, No. 06-002, July 2005. (Revised July 2006, 2nd revision January 2007.)
- Jun 2004 - 2004
- Conference Presentation
The Effectiveness of Pre-Release Advertising for Motion Pictures
By: Anita Elberse
- 24 Feb 2009
- First Look
First Look: February 24, 2009
Working PapersLearn-how to Improve Collaboration and Performance Authors:Ingrid M. Nembhard, Anita L. Tucker, Richard M.J. Bohmer, Joseph H. Carpenter, and Jeffrey D. Horbar Abstract Organizational learning, a prerequisite for high... View Details
Keywords: Martha Lagace
- 26 Jun 2007
- First Look
First Look: June 26, 2007
Investigation Using a Simulated Market Authors:Anita Elberse and Bharat Anand Periodical:Information Economics and Policy (forthcoming). Special issue on "Economics of the Media," edited by Joel... View Details
Keywords: Martha Lagace
- June 2014 (Revised September 2014)
- Teaching Note
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
- Other Article
The Blockbuster's Endurance
By: Anita Elberse
Elberse, Anita. "The Blockbuster's Endurance." Billboard (October 19, 2013).
- June 2013 (Revised June 2015)
- Teaching Note
Sir Alex Ferguson: Managing Manchester United
By: Anita Elberse
- May 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- March 2011
- Module Note
Strategic Marketing in Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-014, March 2011.
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing and Marketing Talent
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 511-013, March 2011.
- December 2010 (Revised March 2011)
- Teaching Note
Comcast Corporation
By: Anita Elberse
Teaching Note for 507080. View Details
Keywords: Media and Broadcasting Industry
- December 2009 (Revised March 2010)
- Teaching Note
LeBron James
By: Anita Elberse
Teaching Note for [509050]. View Details