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- All HBS Web (749)
- Faculty Publications (66)
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- 13 Jan 2015
- First Look
First Look: January 13
can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention, persuading them to purchase... View Details
Keywords: Sean Silverthorne
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
patients, and 12% of total Medicare spending are associated with physician beliefs unsupported by clinical evidence. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49218 Stock Price Synchronicity and Material... View Details
Keywords: Carmen Nobel
- 23 Nov 2010
- First Look
First Look: November 23
may trace to historically contingent conditions under which markets are constructed as legitimate. Download the paper: http://www.hbs.edu/research/pdf/11-047.pdf Cases & Course Materials Ze-gen: Commercializing Clean Tech Lynda M.... View Details
Keywords: Sean Silverthorne
- 04 Mar 2014
- First Look
First Look: March 4
desires of sports fans, alumni, and athletes themselves are at the crossroads of these realignment decisions. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46476 Cases & Course Materials Harvard Business... View Details
Keywords: Sean Silverthorne
- 21 Jan 2014
- First Look
First Look: January 21
highlight the prevalence of discrimination in online marketplaces, suggesting an important unintended consequence of a seemingly routine mechanism for building trust. Download working paper: http://ssrn.com/abstract=2377353 When to Sell... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is... View Details
- 14 Apr 2009
- First Look
First Look: April 14, 2009
In so doing, we gain insight into how a company can build an operations-based advantage. Download the paper: http://www.hbs.edu/research/pdf/08-001.pdf Cases & Course Materials Miles Everson at... View Details
Keywords: Martha Lagace
- 28 May 2007
- Research & Ideas
How Property Ownership Changes Your World View
beliefs that people hold. Important research has been done to demonstrate the material effects of property ownership, like increased access to credit. "However, I've been more interested in looking at the immaterial effects of how... View Details
Keywords: by Julia Hanna
- 29 Apr 2014
- First Look
First Look: April 29
offer a useful approach to a positive optimal tax theory. Download working paper: http://ssrn.com/abstract=2425225 Cases & Course Materials Harvard Business School Case 514-033 Barbara Krakow Gallery The Barbara Krakow Gallery is a... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
strategies for launching them for 10 years. In this article he draws on research on dozens of platform sites and products to offer a framework for building a successful platform business. It involves asking five basic questions: (1) Can I... View Details
Keywords: Sean Silverthorne
- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
- 03 Dec 2015
- Op-Ed
How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It
scalable and easier to build than traditional reactors. The company, which grew out of research funded by the Department of Energy, has applied for certification in the United States from the Nuclear Regulatory Commission. TerraPower has... View Details
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
decisions were discussed and made. Then she moved to expand her risk management process throughout the bank. She handed out 10,000 booklets that presented the department's view and expertise in areas including market risk, credit risk, and operational risk. All the... View Details
- 20 Apr 2010
- First Look
First Look: April 20
a certain port, and shippers could keep track of their shipments. Since steamships were very costly to build and operate, cable communication would then allow profitability as ships could be continuously transporting full loads of cargo.... View Details
Keywords: Martha Lagace
- 13 May 2014
- First Look
First Look: May 13
https://www.hbs.edu/faculty/Pages/download.aspx?name=14-107.pdf The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty By: Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki Abstract—To create... View Details
Keywords: Sean Silverthorne
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
we show that individuals who spend money on time-saving services report greater life satisfaction. A field experiment provides causal evidence that working adults report greater happiness after spending money on a time-saving purchase than on a View Details
Keywords: Sean Silverthorne
- 06 Oct 2015
- First Look
October 6, 2015
changing this since it is focused on the material issues that affect a company’s ability to create value over the short-, medium-, and long-term. Each country must take its own path to integrated reporting. This is illustrated by... View Details
Keywords: Sean Silverthorne
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
They also developed a learning experience, titled "Innovation Magic", that builds on their insights and backgrounds as teacher, researcher, and performer. The experience starts with magic performances by Randal and ends with a two-hour... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
paper: http://www.hbs.edu/research/pdf/07-022.pdf Cases & Course MaterialsAirbus vs. Boeing (B): Should Airbus Build the VLCT Alone? Harvard Business School Supplement 707-448 Supplements the (A) case. Purchase this supplement:... View Details
Keywords: Martha Lagace
- 11 Nov 2014
- First Look
First Look: November 11
Internet: adding digital sensors to its machines; connecting them to a common, cloud-based software platform; investing in software development capabilities; building advanced analytics capabilities; and embracing crowd-based product... View Details
Keywords: Sean Silverthorne