attitudes - Publications - Faculty & Research - Harvard Business School

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1993
Chapter

Fairness, Social Comparison, and Irrationality

By: M. H. Bazerman

Keywords: Fairness; Attitudes; Perception; Status and Position

February 1992 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (A-2)

By: Lynn S. Paine, Bronwyn Halliday and Michael Santoro

Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs... View Details

Keywords: Safety; Risk Management; Attitudes; Nutrition; Cognition and Thinking; Food and Beverage Industry

1991
Chapter

Improving the Acceptance and Use of New Technology: Organizational and Inter-organizational Challenges

By: R. M. Kanter

Keywords: Technology Adoption; Organizational Change and Adaptation; Organizational Design; Attitudes

spring 1991
Article

Breaking the Cycle of Failure in Services

By: Leonard A. Schlesinger and James Heskett

Most managers recognize that good service is a direct result of having effective, productive people in customer contact positions. However, most service companies perpetuate a cycle of failure by tolerating high turnover and expecting employee dissatisfaction. This... View Details

Keywords: Goals and Objectives; Service Delivery; Success; Failure; Management Skills; Service Industry

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1991
Chapter

Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond

By: J. A. Deighton, L. F. Alwitt and J. Grimm

Keywords: Advertising Campaigns; Political Elections; Relationships; Attitudes; Advertising Industry

1991
Chapter

Our Paralyzing Individualism

By: George C. Lodge

Keywords: Personal Characteristics; Attitudes; Civil Society or Community; Social Issues

1990
Chapter

Executives' Attitudes toward Advertising Regulation: A Survey

By: B. B. Reece and S. A. Greyser

Keywords: Management Teams; Advertising; Governing Rules, Regulations, and Reforms; Government and Politics; Attitudes; Business and Government Relations; Advertising Industry

1989
Chapter

Attitudes Toward Women and the Experience of Leadership

Keywords: Leadership; Attitudes; Gender; Experience and Expertise

1 Jan 1986
Conference Presentation

Attitudes Toward Women in Groups with Male and Female Leaders

Keywords: Gender; Leadership; Groups and Teams; Values and Beliefs; Attitudes

1983
Chapter

Utilitarianism and the Goodness of Persons

By: L. S. Paine

Keywords: Ethics; Attitudes; Welfare

March 1983
Article

Brilliant but Cruel: Perceptions of Negative Evaluators

By: T. M. Amabile

Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details

Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence

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1983
Report

Profiling the Mexican-American Consumer: An Empirical Study of Attitudes Towards Business and Government and Hispanic Consumption Patterns

By: Rohit Deshpandé and Wayne D. Hoyer

January 1982
Article

A Negativity Bias in Interpersonal Evaluation

By: T. M. Amabile and A. H. Glazebrook

Two studies were conducted to demonstrate a bias toward negativity in evaluations of persons or their work in particular social circumstances. In Study 1, subjects evaluated materials written by peers. Those working under conditions that placed them in low status... View Details

Keywords: Social Psychology; Status and Position; Prejudice and Bias; Performance Evaluation; Situation or Environment; Perception; Attitudes

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March 1981 (Revised February 1993)
Case

Hank Kolb, Director, Quality Assurance

By: Frank S. Leonard and W. Earl Sasser

Designed to introduce the systemic nature of product quality and the complexity of quality problems. Uses a new director, quality assurance, and the discovery of a quality problem. The new director has to decide if it is a real problem, what to do about it, and how to... View Details

Keywords: Leadership; Product; Organizational Culture; Problems and Challenges; Quality; Attitudes; Complexity

1980
Chapter

Notes on the Meaning of Commitment to Organizations

By: Rosabeth M. Kanter

Keywords: Organizations; Emotions; Attitudes

1979
Chapter

Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising

1 Sep 1979
Conference Presentation

Rape and Physical Attractiveness: Judgements Concerning the Likelihood of Victimization

By: W. DeJong, Teresa M. Amabile and M. L. Stubbs

Keywords: Crime and Corruption; Attitudes; Safety; Personal Characteristics

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

1978
Chapter

Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States

October 1977 (Revised April 1983)
Case

James Cranston

By: Michael Beer and James G. Clawson

Describes the attitudes, feelings, and perceptions of the manager who will conduct the performance appraisal interview. View Details

Keywords: Interpersonal Communication; Performance Evaluation; Attitudes; Emotions; Perception

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