Publications

March 2015 (Revised December 2016)
Case

American Well: The DTC Decision

By: Elie Ofek and Natalie Kindred

In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details

21 Jul 2020
Cold Call Podcast

Starbucks Commits to Raising Awareness of Racial Bias

Keywords: & Katherine B. Coffman; Food & Beverage; Service

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

Companies face a growing yet largely undetected threat to their worker productivity, employee retention and, ultimately, competitive advantage: the needs of employees who are caregivers. The aging population, an increasingly female workforce, and the tightest job... View Details

Keywords: by Danielle Kost; Health

December 2009
Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details

Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry

February 2002 (Revised March 2002)
Case

India's Intellectual Property Rights Regime and the Pharmaceutical Industry

In 1970, the Indian government significantly revised its patent law, Patents and Design Act of 1911. The 1911 act was enacted when India was a colony of Great Britain, and it was controversial because it led to the total dominance of India's pharmaceutical market by... View Details

Keywords: Patents; Pharmaceutical Industry; Great Britain; India

February 2014
Background Note

Raising Startup Capital

By: Jeffrey Bussgang

Entrepreneurs typically focus their full energies on business-building. But raising capital is a core part of building a valuable business. Developing expertise in raising capital is more than a necessary evil, it is a competitive weapon. Master it and you will be in a... View Details

24 May 2023
News

Cassidy Wald (MBA 2023) Wins Dean's Award for Service to the School and Society

Selçuk Yaşar

Keywords: Diversified

Making the Business Case for Environmental Sustainability

Can a business case be made for acting sustainably? This is a difficult question to answer precisely, largely because there is no generally accepted definition of the term “sustainability”. Is it acting sustainably to protect the human rights of the firm’s workforce?... View Details

July 19, 2024
Article

The CEO’s Journey Is a 3-Act Play: Planning for the Distinct Phases of Your Tenure Increases Your Odds of Success.

By: Nitin Nohria

Instead of treating a leadership role as an unending sprint, CEOs should approach their tenure as a series of three phases. Act one requires a leader to establish legitimacy, build a top team, and begin to communicate and implement a change agenda. Act two requires... View Details

Keywords: Personal Development and Career; Business or Company Management; Leadership

Register to Read

January 2006
Tutorial

Alternative Choice Decisions Analysis

By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens

Shows how managers use information on costs and revenues to decide between possible alternative courses of action. Presents two case examples of differential cost analysis. The first, a make or buy decision, examines two alternatives in which only costs vary. The... View Details

Keywords: Cost; Profit; Revenue; Information; Management Analysis, Tools, and Techniques; Problems and Challenges; Conflict and Resolution

04 May 2011
Research & Ideas

Is Web Surfing Distracting Your Workers?

A number of studies have suggested that US workers waste between one and two hours a day web surfing, costing their companies billions in lost productivity. In response, some employers have banned private Internet use at the office, a practice that might come back to... View Details

Keywords: by Michael Blanding

08 Feb 2021
News

Harvard Business Publishing Announces Leadership Change

2023
Working Paper

Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani

The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details

Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement