Publications

25 Sep 2018
Video

Out of the Comfort Zone: FIELD Global Immersion

17 Sep 2014
Video

Student Impressions of FIELD

August 2012 (Revised November 2012)
Case

Bonne Chance

With a competitor nipping at his heels, his bank reluctantly covering his recent overdraft, Jacob Zimmerman is considering expanding his Midwestern retail jewelry business by bringing on the new Swatch watch line to augment his high end Rolex offerings. Only 14 weeks... View Details

Keywords: Entrepreneurial Management; Entrepreneurs; Financial Crisis; Crisis Management; Bank Loan; Entrepreneurial Finance; Turnarounds; Negotiation; Liquidation; Entrepreneurship; Retail Industry; Fashion Industry; United States

21 Jul 2015
First Look

First Look: July 21, 2015

Publications In press Organizational Behavior and Human Decision Processes When Doing Good Is Bad in Gift-giving: Mis-predicting Appreciation of Socially-responsible Gifts By: Cavanaugh, A., F. Gino, and G.J. Fitzsimons Abstract—Gifts that support a worthy cause... View Details

Keywords: Sean Silverthorne

19 Nov 2014
News

Rethink What You “Know” About High-Achieving Women

22 Nov 2014
News

The Best Parts of the Harvard Innovation Lab Fireside Chat with Robert & Jonathan Kraft

10 Apr 2018
Video

Student Impressions of FIELD (updated 2018)

6 PM – 7 PM EDT, 27 Mar 2025
Virtual Programming

2025 Alumni New Venture Competition Global Finale

The annual HBS Alumni New Venture Competition serves as a launch pad for innovative new ventures from HBS alumni, providing access to over 100 judges and exposure to potential investors, mentors, and advisors. The competition is open to all HBS alumni founders with... View Details

September 2018 (Revised April 2019)
Case

AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia

In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details

Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry

June 2018
Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel

Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details

Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement

Find at Harvard

12 Mar 2013
News

How to pick a pope (or any church leader)

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry