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  • January 1985
  • Case

Turning Around Alcan Europe (B): Patrick Rich's Two Years as CEO-Europe

Traces the efforts of Patrick Rich, CEO of Alcan Europe, to bring the company into a stable, profitable situation after having lost $120 million in 1982. Focuses on a wide variety of issues, including setting objectives and strategies for the region, creating... View Details
Keywords: Organizational Change and Adaptation; Strategic Planning; Organizational Structure
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  • March 2015
  • Module Note

Power and Influence in Society

By: Julie Battilana
This module aims to help students understand how power and influence are employed, both to reproduce the status quo and to effect change in society. It first helps them to understand why, more often than not, power is used to reproduce the existing way individuals and... View Details
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  • November 2008 (Revised July 2009)
  • Background Note

A Managerial Perspective on Clinical Trials

By: Arthur A. Daemmrich
This note describes the history and regulation of clinical trials, managerial challenges related to pharmaceutical product testing, and current debates regarding prescription drug safety. Since clinical testing takes between five and seven years, and consumes up to 70... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Development; Safety; Biotechnology Industry; Pharmaceutical Industry
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  • August 2007 (Revised May 2008)
  • Case

Rebuilding the New Orleans Public Schools: Turning the Tide? (Abridged)

After Hurricane Katrina, the New Orleans Public School System is faced with rebuilding from the ground up. The challenge is enormous, as is the opportunity to remake the lowest-performing public school system in Louisiana and one of the lowest-performing in the nation.... View Details
Keywords: Change Management; Transformation; Entrepreneurship; Business and Community Relations; Business and Government Relations; Natural Disasters; Conflict and Resolution; Education Industry; New Orleans
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  • Research Summary

Current Research

Kevin P. Coyne has taught classes in undergraduate, MBA, and executive education programs at a wide variety of schools, as well as company training programs. His current research interests include:

Sustainable Competitive... View Details

  • November 15, 2021
  • Article

What Do Black Executives Really Want?

By: Frank Cooper III and Ranjay Gulati
Recruiting and retaining Black talent is a priority for many organizations. Most are committed to and investing in diversity, equity, and inclusion (DEI). And yet, according to interviews and focus groups with Black executives working in a variety of blue-chip... View Details
Keywords: Black Executives; Selection and Staffing; Retention; Race; Organizational Culture; Change Management
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  • September 2002
  • Background Note

Presence of Mind

By: Michael A. Wheeler
This case is reflection on the importance of acquiring presence of mind in negotiations. Using a variety of metaphors, the case explores different ways for negotiators to achieve this selfawareness. Athletes experience the phenomenon of "being in the zone," artists and... View Details
Keywords: Management Skills; Negotiation Tactics; Negotiation Style; Interpersonal Communication; Decision Making
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  • 31 May 2007
  • Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman
  • November 2017 (Revised July 2019)
  • Case

Project Moab at Hulu

By: C. Fritz Foley and James Weber
In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details
Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States
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  • August 1996 (Revised December 1996)
  • Background Note

Two Psychological Traps in Negotiation

Two psychological traps, anchoring and framing, and their role in negotiation are described. The anchoring section describes how first or opening offers can be used effectively in negotiation. Examines how opening offers serve as an anchor, changing one side's... View Details
Keywords: Negotiation Tactics
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  • November–December 2010
  • Article

A Method for Defining Value in Healthcare Using Cancer Care as a Model

By: Thomas W. Feeley, Heidi Albright, Ronald Walters and Thomas W. Burke
Value-based healthcare delivery is being discussed in a variety of healthcare forums. This concept is of great importance in the reform of the US healthcare delivery system. Defining and applying the principles of value-based competition in healthcare delivery models... View Details
Keywords: Value Creation; Cancer Care In The U.S.; Healthcare; Health; Management; Measurement and Metrics; Health Industry; North and Central America
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  • September 2016
  • Article

Whitened Résumés: Race and Self-Presentation in the Labor Market

By: Sonia K. Kang, K. A. DeCelles, András Tilcsik and Sora Jun
Using interviews, a laboratory experiment, and a résumé audit study, we examine racial minorities’ attempts to avoid anticipated discrimination in labor markets by concealing or downplaying racial cues in job applications, a practice known as "résumé whitening."... View Details
Keywords: Prejudice and Bias; Selection and Staffing; Job Search; Race
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  • Research Summary

The Strategic Management of Technology

Clayton M. Christensen's research on the management of technological innovation suggests that for leading firms in a wide variety of industries, developing advanced technologies per se is rarely the constraining challenge in technological innovation. Rather, the... View Details
  • June 1992 (Revised June 1995)
  • Case

RJR Nabisco Holdings Capital Corp.--1991

By: Peter Tufano
An investment manager notices a large apparent discrepancy in the prices of two nearly-identical bonds issued in conjunction with a major leveraged buyout. The manager must figure out whether the instruments are mispriced relative to one another, and if so, how to... View Details
Keywords: Asset Management; Financial Instruments
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  • Teaching Interest

MBA Elective Curriculum Personal Selling and Sales Force Management

Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

  • Article

How to Get the Most Out of Peer Support Groups: A Guide to the Benefits and Best Practices

By: Boris Groysberg and Robert Russman Halperin
For years business leaders have turned to peer forums—groups of four to 10 people with similar interests who meet regularly for confidential conversations—to share their problems, find support and insights, and learn and grow. But because such forums are small and... View Details
Keywords: Peer Comparison; Support; Workplace; Peer Relationships; Personal Development and Career
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  • February 2002
  • Background Note

Legal Aspects of Entrepreneurship: A Conceptual Framework

Identifies many of the legal issues likely to arise in the course of starting and growing a company. Suggests strategies not only for ensuring compliance with the law but also for using the law and the legal system to increase predictability, maximize value, marshal... View Details
Keywords: Law; Entrepreneurship
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  • February 2001
  • Case

BarnesandNoble.com (C)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry
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  • November 2016
  • Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability
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  • April 2012
  • Article

Teamwork on the Fly

By: Amy C. Edmondson
In a fast-paced and ever-changing business environment, traditional teams aren't always practical. Instead, companies increasingly employ teaming: gathering experts in temporary groups to solve problems they may be encountering for the first and only time. This... View Details
Keywords: Teaming; Cross-functional Integration; Organizational Learning; Groups and Teams; Experience and Expertise; Interpersonal Communication; Projects; Social and Collaborative Networks; Competency and Skills; Learning
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