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Show Results For
- All HBS Web
(9,824)
- People (25)
- News (1,736)
- Research (6,357)
- Events (44)
- Multimedia (118)
- Faculty Publications (4,691)
- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
Social Good. She tells the stories of "vanguard companies" such as IBM, Proctor & Gamble, Cemex, Banco Real, and Omron that are rewriting what it means to be successful in the 21st century. In this excerpt, Kanter explores how vanguard companies use View Details
Keywords: by Rosabeth Moss Kanter
- 2017
- Other Teaching and Training Material
Financial Accounting Reading: Fair Value Measurement in Accounting
By: David F. Hawkins
The objective of this reading is to enhance student understanding of the concept of fair value as used in accounting. It is not intended to expand a student's knowledge of specific accounting applications of fair value at the transaction level. This Reading includes an... View Details
Hawkins, David F. "Financial Accounting Reading: Fair Value Measurement in Accounting." Core Curriculum Readings Series. Harvard Business Publishing 5083, 2017.
- March 2021
- Article
Assortment Rotation and the Value of Concealment
By: Kris J. Ferreira and Joel Goh
Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple... View Details
Keywords: Assortment Optimization; Retailing; Imperfect Information; Sales; Strategy; Consumer Behavior
Ferreira, Kris J., and Joel Goh. "Assortment Rotation and the Value of Concealment." Management Science 67, no. 3 (March 2021): 1489–1507.
- 2022
- Working Paper
Values as Luxury Goods and Political Polarization
By: Benjamin Enke, Mattias Polborn and Alex A Wu
Motivated by novel survey evidence, this paper develops a theory of political
behavior in which values are a luxury good: the relative weight voters place
on values rather than material considerations increases in income. The model
predicts (i) voters who are... View Details
Keywords: Political Polarization; Government and Politics; Moral Sensibility; Luxury; Values and Beliefs; Voting
Enke, Benjamin, Mattias Polborn, and Alex A Wu. "Values as Luxury Goods and Political Polarization." Working Paper, April 2022. (Revised April 2023.)
- May 1973
- Article
Evaluating Alternatives and Alternative Values
By: R. M. Kanter and L. Zurcher
Keywords: Values and Beliefs
Kanter, R. M., and L. Zurcher. "Evaluating Alternatives and Alternative Values." Journal of Applied Behavioral Science 9 (May 1973): 381–97.
- 2021
- Working Paper
Quantifying the Value of Iterative Experimentation
By: Iavor I Bojinov and Jialiang Mao
Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
Bojinov, Iavor I., and Jialiang Mao. "Quantifying the Value of Iterative Experimentation." Harvard Business School Working Paper, No. 24-059, March 2024.
The Value of Diversification, with Paolo Sodini
What is the value of diversification in long-term asset management? Luis M. Viceira, Professor at the Harvard Business School. Paolo Sodini, Professor of Finance at Stockholm School of Economics. View Details
- November 1993 (Revised July 1994)
- Background Note
Adjusted Present Value Method for Capital Assets, The
By: Steven R. Fenster and Stuart C. Gilson
This case provides an explanation of the adjusted present value method for valuing capital assets. The authors believe this approach is generally simple and better for the complicated and changing capital structure found in restructuring. View Details
Fenster, Steven R., and Stuart C. Gilson. "Adjusted Present Value Method for Capital Assets, The ." Harvard Business School Background Note 294-047, November 1993. (Revised July 1994.)
- September 2011 (Revised February 2013)
- Case
Trucost: Valuing Corporate Environmental Impacts
By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry
Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)
- July 2013 (Revised January 2014)
- Supplement
Value Retail (B) China: Opportunities for Expansion
By: Arthur I Segel and John H. Vogel, Jr.
After spending two years evaluating China as a potential market for expansion, in 2012, Scott Malkin, Chief Executive of Value Retail, identifies a highly desireable site in Suzhou. Now Malkin must decide if it is the right opportunity to open a village in China. View Details
Segel, Arthur I., and John H. Vogel, Jr. "Value Retail (B) China: Opportunities for Expansion." Harvard Business School Supplement 814-013, July 2013. (Revised January 2014.)
- 20 Oct 2015
- Working Paper Summaries
Internalizing Global Value Chains: A Firm-Level Analysis
- November 2017 (Revised June 2019)
- Case
Measuring True Value at Ambuja Cement
By: V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora
The case discusses the measurement of social and environmental impact at Ambuja Cements, one of India’s leading cement companies. Ambuja is a leader in CSR activities and is attempting to quantify its impact, both positive and negative, using the “True Value” framework... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Value; Measurement and Metrics; Framework; Cost vs Benefits
Rangan, V. Kasturi, Suraj Srinivasan, and Namrata Arora. "Measuring True Value at Ambuja Cement." Harvard Business School Case 518-063, November 2017. (Revised June 2019.)
- January 2018 (Revised August 2018)
- Supplement
Fair Value Accounting at Noble Group (B)
By: Siko Sikochi, Suraj Srinivasan and Quinn Pitcher
Following a series of reports by Iceberg Research alleging that Noble Group was too aggressive in its fair value accounting for contracts and investments in producers, Noble’s stock price continued to fall and stakeholders began to call for improved transparency in... View Details
Sikochi, Siko, Suraj Srinivasan, and Quinn Pitcher. "Fair Value Accounting at Noble Group (B)." Harvard Business School Supplement 118-062, January 2018. (Revised August 2018.)
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
- June 2024
- Module Note
Value Creation Potential of New Business Models
By: David J. Collis
A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
Collis, David J. "Value Creation Potential of New Business Models." Harvard Business School Module Note 724-491, June 2024.
- September 2002 (Revised April 2004)
- Background Note
Valuing Cash Flows in an International Context
Addresses the question of how to value cash flows in an international context. Focuses on entrepreneurial ventures, but its content applies to finance issues that arise in established multinational enterprises. Addresses cash flows, discount rates, country risk... View Details
Kuemmerle, Walter, and Matias Braun. "Valuing Cash Flows in an International Context." Harvard Business School Background Note 803-028, September 2002. (Revised April 2004.)