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  • Research Summary

Health-care Applications

Active postmarketing drug surveillance.  There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details

  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

explained, is that such issues are deemed too threatening to organizational harmony or to individuals' career advancement. As a result, the validity of a principal U.S. rationale for the Vietnam War, the "domino theory," was... View Details
Keywords: by Garry Emmons
  • 21 Mar 2018
  • Research & Ideas

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

turned out to be crucial to students getting the right answer. “Without the advice, no one gets the silver bullet—it doesn’t matter if you use the Boolean or machine learning,” Choudhury says. “That’s a validation of human expertise of a... View Details
Keywords: by Michael Blanding; Technology; Information
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

entirely different conception of the enterprise than most leaders do. This validates the purpose in their eyes—they perceive it as real and worthy of their own commitment. We might further observe that purpose presumes the existence of... View Details
Keywords: by Ranjay Gulati
  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
  • 14 Dec 2007
  • Op-Ed

When Your Product Becomes a Commodity

profits? If you've heard it, you've probably wondered if it was just a convenient excuse or if the manager had a valid point. The truth is, even when a raw material has no value added and quality standards are set by law or the industry,... View Details
Keywords: by John Quelch
  • 11 Jan 2022
  • Research & Ideas

Feeling Seen: What to Say When Your Employees Are Not OK

the COVID-19 pandemic approaches its third exhausting year. Validating someone’s feelings can be as simple as pausing during the day to say, “You seem anxious,” says Zlatev, a professor in the Negotiation, Organizations & Markets Unit... View Details
Keywords: by Pamela Reynolds
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

discounting the wisdom they were given, often because of an egocentric bias that has them naturally favoring their own viewpoints. Sometimes people will ask for advice from others, but their true goal is to seek validation or praise for... View Details
Keywords: by Dina Gerdeman
  • 22 Dec 2008
  • Research & Ideas

10 Reasons to Design a Better Corporate Culture

Those who aren't living up to BHC's values soon get the point. Employees at all levels in an organization notice and validate the elements of culture. As owners, they judge every management decision to hire, reward, promote, and fire... View Details
Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

Stage 1, the CEO leads the change agenda and drives it from the top to reinforce the mission, values and vision. Leadership sets the ambitious vision and stretch targets. In Stage 2, the executive leader validates the strategy map as an... View Details
Keywords: by Martha Lagace
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

can be perceived as something thrown together with shoestring and bubblegum," Eisenmann says. "But through a series of MVPs, a lean startup can validate a specific and comprehensive set of hypotheses about what the business is,... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • 28 May 2019
  • Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

auditing as a profession? Srinivasan: Auditors are in an interesting position. They rely on management teams in a lot of ways, but they also have an adversarial relationship. They verify that companies follow generally accepted accounting principles and by doing so... View Details
Keywords: by Martha Lagace; Financial Services; Accounting
  • 02 Jun 2021
  • Research & Ideas

A Rare Find in Health Care: A Simple Solution to Racial Inequity

hospital care. They focused on the mortality rates for heart attacks, an ailment that typically requires patients to seek hospital care, and where mortality is a validated measure of hospital quality. They found that in the late 1990s,... View Details
Keywords: by Michael Blanding; Health
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

and understand the input needed and the internal workflow used by businesses in order to trust AI’s judgments and validate results. Organizational shift: Towards a more open and experimental culture. ML/AI engineers are still a novelty in... View Details
Keywords: by Rocio Wu
  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

regional trade, CEPII Working Paper N° 2005-02, Paris: CEPII Research Center. Medina-Smith, Emilio J. (2001), Is the export-led growth hypothesis valid for developing countries? A case study of Costa Rica, Unctad, Geneva: 2001 Ohno,... View Details
Keywords: by Christian Ketels
  • 09 Jan 2006
  • Research & Ideas

When Benchmarks Don’t Work

like comparing Armani's selling expenses per transaction to Wal-Mart's, a comparison that deviates from benchmarking's original purpose: to perform detailed process comparisons across similar entities, as in the Toyota/GM example. Simplistic benchmarking using... View Details
Keywords: by Robert S. Kaplan; Service
  • 01 Nov 2019
  • What Do You Think?

Should Non-Compete Clauses Be Abolished?

old and occur all over the world. For example, an English common law court in 1414 chose not to enforce such an agreement, claiming that it represented restraint of trade. A watershed 1711 case, Mitchel v. Reynolds, validated non-competes... View Details
Keywords: by James Heskett
  • 25 Jul 2005
  • Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

social sciences. After all, these people make us feel good because they reaffirm the validity of our own characteristics and attitudes. But there's a business, as well as a psychological, benefit when similar people choose to work... View Details
Keywords: by Tiziana Casciaro & Miguel Sousa Lobo
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

categories, including those served by Walmart. Amazon’s success raises questions about the future of retailing. Is an “Amazon 2.0” even now in the early stages of design and introduction? Is the wheel of retailing any longer a valid or... View Details
Keywords: by James Heskett; Retail
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

that this three-part structure allows them to distinguish clearly between the novel and non-novel aspects of their business idea. It also forces the more intuitive thinkers to articulate, test, and validate their assumptions, rather than... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail
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