Updating - Publications - Faculty & Research

Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share. View Details

Keywords: Markets; Consumer Products Industry

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January 1995 (Revised March 1995)
Supplement

Apple Computer 1995 (A)

By: David B. Yoffie and Takia Mahmood

Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details

Keywords: Competitive Strategy; Information Infrastructure; Alliances; Rights; Computer Industry

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January 1995 (Revised February 1995)
Supplement

Apple Computer 1995 (B): Competitor Updates

By: David B. Yoffie and Takia Mahmood

Updates Apple Computer--1992. Summarizes the key strategic actions of Compaq, Intel, and Microsoft. View Details

Keywords: Competition; Competitive Strategy; Computer Industry

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June 1994 (Revised March 1995)
Supplement

Swissair's Alliances (B)--1991-94

By: David B. Yoffie

Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details

Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry

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June 1994
Supplement

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

By: David B. Yoffie

Updates the (A) case. View Details

Keywords: Commercialization; Competition; Air Transportation Industry

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April 1994
Supplement

Disposable Diaper Industry in 1984

By: Stephen P. Bradley and Pankaj Ghemawat

Updates the Disposable Diaper Industry in 1974. Intended as an in-class handout. View Details

Keywords: Competition; Markets; Consumer Products Industry; Retail Industry

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March 1994 (Revised May 1994)
Case

Lisa Benton is in her fourth month as an assistant product manager at Houseworld, a leading consumer products company. She has been on the job since graduating from the Harvard Business School, and she has been frustrated from the start by a lack of responsibility, by... View Details

Keywords: Problems and Challenges; Jobs and Positions; Power and Influence; Relationships; Consumer Products Industry

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January 1994 (Revised April 1994)
Supplement

Suzanne de Passe at Motown Productions (B)

By: Linda A. Hill

Provides an update of the (A) case. Describes de Passe's career from 1986 to 1993. View Details

Keywords: Personal Development and Career; Entertainment and Recreation Industry; Music Industry

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November 1993 (Revised June 2007)
Case

Jack Thomas

By: John P. Kotter and Andrew P. Burtis

This redisguised version of an earlier case, Tom Levick, provides an updated setting but does not change the teaching objectives. Chronicles the first six weeks of experience on the job for a recent business school graduate. Emphasis is on managing... View Details

Keywords: Power and Influence; Behavior; Leadership Style; Strategy; Rank and Position; Publishing Industry

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August 1993
Case

Nestle S.A.: International Marketing (B)

By: John A. Quelch

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Food and Beverage Industry; Switzerland

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March 1993
Supplement

Burroughs Wellcome and AZT (C)

By: Willis M. Emmons III

Describes key developments relating to Burroughs Wellcome, AZT and other AIDS drugs, and the AIDS issue in general from late 1989 through 1992. Includes excerpts from Wellcome PLC's financial statements and updated statistics on AIDS in the United States. View Details

Keywords: Health Pandemics; Multinational Firms and Management; Financial Statements; Pharmaceutical Industry; United States

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December 1992 (Revised July 1993)
Supplement

Wal-Mart Update 1992

By: David B. Yoffie and Jonathan Ginns

Updates Wal-Mart Stores' Discount Operations case from 1985 to 1992. View Details

Keywords: Competition; Retail Industry; United States

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October 1992 (Revised December 1992)
Supplement

Salomon and the Treasury Securities Auction: 1992 Update

By: Dwight B. Crane

Briefly summarizes the events that transpired after the investment bank Salomon Brothers revealed that it had repeatedly violated the rules governing the auction of new U.S. Government securities. Includes a description of the violations, the management shake-up that... View Details

Keywords: Crime and Corruption; Governing Rules, Regulations, and Reforms; Financial Instruments; Banking Industry; Financial Services Industry; United States

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