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  • All HBS Web  (2,354)
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  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised June 2021.)
  • Article

Small States in an Age of Empires: The Duchy of Parma's Colonial Moment, 1750–1770

By: Arnaud Orain and Sophus A. Reinert
Often thought of as the "Athens of Italy" during the Enlightenment, and as a microcosm of the Italian peninsula and of the eighteenth century alike, the Duchy of Parma played a unique role in the culture and politics of the age. This essay focuses on its "colonial... View Details
Keywords: Duchy Of Parma; French Empire; Internal Colonization; Enlightenment; Political Economy; Small States In World Markets; Guillaume Dutillot; Étienne-François De Choiseul
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Orain, Arnaud, and Sophus A. Reinert. "Small States in an Age of Empires: The Duchy of Parma's Colonial Moment, 1750–1770." Capitalism: A Journal of History and Economics 3, no. 1 (Winter 2022): 57–105.

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels & motels; food; beverage
    • 01 Sep 2020
    • News

    Action Plan: Finding Fluency

    Circle the globe. Duolingo has users worldwide, but awareness of the brand is low in many countries. “There’s a lot of opportunity in markets where people haven’t been exposed to the product.” Court the influencers. Social media mavens... View Details
    Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
    • 25 Apr 2014
    • Video

    Matt Weinzierl - Making A Difference

    • 2014
    • Discussion Paper

    The Promise of Microfinance and Women's Empowerment: What Does the Evidence Say?

    By: Dina D. Pomeranz
    The microfinance revolution has transformed access to financial services for low-income populations worldwide. As a result, it has become one of the most talked-about innovations in global development in recent decades. However, its expansion has not been without... View Details
    Keywords: Entrepreneurship In Emerging Markets; Entrepreneurship; Women's Empowerment; Entrepreneurs; Saving; Savings; Credit; Credit Supply; Insurance; Development Economics; Development Finance; Behavioral Economics; Gender; Microfinance; Social Entrepreneurship; Developing Countries and Economies; Banking Industry; Public Administration Industry; Financial Services Industry; Insurance Industry; Latin America; Kenya; Chile; India; Asia; Africa
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    Pomeranz, Dina D. "The Promise of Microfinance and Women's Empowerment: What Does the Evidence Say?" EY Thought Leadership Series, February 2014.
    • 2024
    • Working Paper

    Advancing Personalization: How to Experiment, Learn & Optimize

    By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
    Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
    Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning
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    Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Advancing Personalization: How to Experiment, Learn & Optimize." Working Paper, July 2024. (Revised March 2025.)
    • February 2009
    • Article

    Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting

    By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman
    Goal setting is one of the most replicated and influential paradigms in the management literature. Hundreds of studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and... View Details
    Keywords: Goals and Objectives; Management Practices and Processes; Organizational Culture; Performance Improvement; Behavior; Motivation and Incentives
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    Ordonez, Lisa D., Maurice E. Schweitzer, Adam D. Galinsky, and Max H. Bazerman. "Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting." Academy of Management Perspectives 23, no. 1 (February 2009).
    • Spring 2018
    • Article

    The Next Phase of Business Sustainability

    By: Andrew J. Hoffman
    The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. View Details
    Keywords: Environmental Sustainability; Trends; Corporate Social Responsibility and Impact; Corporate Disclosure
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    Hoffman, Andrew J. "The Next Phase of Business Sustainability." Stanford Social Innovation Review (Spring 2018): 34–39.
    • 2008
    • Other Unpublished Work

    Are Private Equity Firms Better Managed?

    By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
    We use an innovative survey tool to collect management practice data from over 4,000 medium sized manufacturing firms across Asia, Europe and the US. These measures of managerial practice are strongly associated with firm-level performance (e.g. productivity,... View Details
    Keywords: Private Equity; Management Practices and Processes; Production; Performance Improvement; Manufacturing Industry; Asia; Europe; United States
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    Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Are Private Equity Firms Better Managed?" December 2008. (Slides.)

      Gerald Zaltman

      *Joined Harvard Faculty: 1991
      Prior Faculty Appointments: Northwestern University, 1968-75;
      University of Pittsburgh, 1975-91

      *Doctoral Degree in Sociology Received from: The John Hopkins University;
      MBA Degree Received from: The University of... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
      • November 2017
      • Teaching Note

      Amazon.com, 2016

      By: John R. Wells and Gabriel Ellsworth
      Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details
      Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-Sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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      Wells, John R., and Gabriel Ellsworth. "Amazon.com, 2016." Harvard Business School Teaching Note 718-441, November 2017.
      • 27 Jun 2016
      • Research & Ideas

      These Management Practices, Like Certain Technologies, Boost Company Performance

      practices require a certain level of competency and numeracy in the workforce.” The need for a skilled workforce to implement these management practices provides one explanation for why management... View Details
      Keywords: by Michael Blanding
      • 2009
      • Chapter

      Do Private Equity-owned Firms Have Better Management Practices?

      By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
      We use an innovative survey tool to collect management practice data from over 4,000 medium sized manufacturing firms across Asia, Europe and the US. These measures of managerial practice are strongly associated with firm-level performance (e.g. productivity,... View Details
      Keywords: Private Equity; Management Practices and Processes; Production; Private Ownership; Performance Improvement; Performance Productivity
      Citation
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      Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Do Private Equity-owned Firms Have Better Management Practices?" Chap. 1 in The Global Economic Impact of Private Equity Report 2009, 1–23. Globalization of Alternative Investments Working Papers. Geneva, Switzerland: World Economic Forum, 2009.

        BUSINESS ETHICS: WHAT EVERYONE NEEDS TO KNOW

        View Details

        • 05 Sep 2017
        • First Look

        First Look at New Research and Ideas, September 5, 2017

        and rural landlessness. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53164 in press Psychological Science Polluted Morality: Air Pollution Predicts Criminal Activity and Unethical Behavior By: Lu, J., J.J. Lee, F.... View Details
        Keywords: Sean Silverthorne
        • August 2012
        • Article

        Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

        By: Andrew Gershoff, Ran Kivetz and Anat Keinan
        Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
        Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
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        Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
        • May 2013
        • Teaching Note

        Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

        By: Frank V. Cespedes and Heather Beckham
        This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details
        Keywords: Analytics and Data Science; Analysis; Product Marketing
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        Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code (Brief Case)." Harvard Business School Teaching Note 913-575, May 2013.
        • 2018
        • Book

        Horngren's Cost Accounting: A Managerial Emphasis

        By: Srikant M. Datar and Madhav Rajan
        Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for... View Details
        Keywords: Cost Accounting; Management
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        Datar, Srikant M., and Madhav Rajan. Horngren's Cost Accounting: A Managerial Emphasis. 16th ed. Pearson Education, 2018.
        • October 2011 (Revised December 2013)
        • Case

        Lehman Brothers and Repo 105

        By: Anette Mikes, Gwen Yu and Dominique Hamel
        The collapse of Lehman Brothers in 2008 was the largest bankruptcy in US history. The case examines the economics of the off-balance sheet transactions Lehman undertook prior to the collapse, and highlights the corporate governance challenges in situations where firms... View Details
        Keywords: Accounting; Policy; Accounting Audits; Corporate Governance; Financial Instruments; Risk Management; Financial Services Industry
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        Mikes, Anette, Gwen Yu, and Dominique Hamel. "Lehman Brothers and Repo 105." Harvard Business School Case 112-050, October 2011. (Revised December 2013.)
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