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Publications

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Show Results For

  • All HBS Web  (324)
    • News  (59)
    • Research  (188)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (160)

Show Results For

  • All HBS Web  (324)
    • News  (59)
    • Research  (188)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (160)
← Page 12 of 324 Results →
  • 04 Feb 2020
  • Video

Güler Sabancı

Güler Sabancı, head of the Turkey-based diversified business group Sabancı Holding, discusses her strategy of managing risk when doing business in another country by focusing on having a local partner,... View Details
  • 15 Jan 2020
  • Video

Cem Boyner

Cem Boyner, Chair of Boyner Holdings, one of the largest retail groups in Turkey, discusses the introduction of his company's innovative Advantage card and how this increased the consumer's ability to spend more. View Details
  • 15 Jan 2020
  • Video

Rahmi M. Koç

Rahmi Koç, former Chair of of Koç Holding, the largest diversified business group in Turkey, relates how difficult it is to bring foreign investments to Turkey, in part due to its location in a volatile region... View Details
  • 01 Sep 2014
  • News

The Changing Nature of Research

Learn more about the impact of HBS faculty and their research. Ten HBS faculty and sta members participated in a faculty immersion to Turkey in June to gain a better understanding of how the country has become one of the fastest-growing... View Details
  • 14 Feb 2017
  • Blog Post

Why I Love My Job: Leticia Tavares On Marriott's Management Acceleration Program

experience was very rewarding.It was also very memorable to spend time with the culinary team. I had never spent time in a professional kitchen before, so I greatly enjoyed the opportunity to mingle with the cooks, spend time with the Executive Chef, and slice many... View Details
  • 01 Sep 2018
  • News

Turning Point: Power Outlet

psychologically, so much so that it was hard to get out of bed. Eventually, I did get up to make breakfast. As I was scrambling eggs and cooking turkey sausage, I decided to activate an idea I’d had for a while—something I’d described to... View Details
  • March 2018
  • Teaching Note

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu
Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, its path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its exit options... View Details
Keywords: Retailing; Fashion; Brand; Brand Management; Brand Extension; Brand Equity; Private Equity; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Decision Choices and Conditions; Retail Industry; Fashion Industry; Turkey; Europe
Citation
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Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Teaching Note 518-094, March 2018.
  • February 2016 (Revised January 2017)
  • Case

Bidding for Finansbank

By: David Scharfstein and Esel Çekin
Because of the deepening Greek crisis, in October 2015, National Bank of Greece (NBG) was required to sell one of its most valuable assets, Finansbank, the eighth largest Turkish bank. There were three potential buyers: Garanti Bank, Turkey's second largest private... View Details
Keywords: Banking; Acquisitions; International Acquisition; Cross-border Investment; Bidding; Bidders; Regulations; ROE; Cost Synergies; Regional Growth; Emerging Market; Sales Process; Valuation; Mergers and Acquisitions; Banking Industry; Turkey; Europe
Citation
Educators
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Related
Scharfstein, David, and Esel Çekin. "Bidding for Finansbank." Harvard Business School Case 216-040, February 2016. (Revised January 2017.)

    Güler Sabancı

    Keywords: Diversified
    • 04 Feb 2020
    • Video

    Güler Sabancı

    Güler Sabancı, chair of Sabancı Holding, one of the largest diversified business groups in Turkey, describes how her grandfather trained his children (including her father) to take over the family business and... View Details
    • 15 Jan 2020
    • Video

    Hüsnü Özyeğin

    Hüsnü Özyeğin explains how he tapped into his years of developing strong client relationships in order to strengthen and expand his bank.
     View Details
    • 31 Oct 2019
    • Video

    Cem Boyner

    Cem Boyner, President of Boyner Holding, one of the largest retailers in Turkey, discusses innovation around adapting retail services to the needs of local customers in Turkey, including pioneering the concept... View Details
    • Profile

    Alice Yang

    Turkey and Ethiopia on its own initiative this year. In Ethiopia, Alice and her classmates worked with local NGOs and university students to conduct interviews with impoverished villagers, collecting data that will serve as a baseline for... View Details
    • 01 Mar 2004
    • News

    Take 2: From Ad Copy to Cuneiform

    uncovering ancient history at archaeological dig sites from England and Turkey to the Jordanian desert. “It’s not Raiders of the Lost Ark,” Rothberg admits with a laugh. “It’s a combination of a lot of physical labor and solving puzzles.... View Details
    Keywords: Margie Kelley; archaeology; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
    • May 2017 (Revised August 2021)
    • Case

    Mavi: Fashioning a Path to Brand Growth

    By: Jill Avery and Gamze Yucaoglu
    This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details
    Keywords: Brand Management; Brand Architecture; Brand Portfolio Strategy; Brand Positioning; International Expansion; Retailing; Fashion; Pricing; Fast Fashion; Emerging Economies; Brand Extension; Marketing; Marketing Strategy; Brands and Branding; Emerging Markets; Growth and Development Strategy; Expansion; Global Range; Decision Choices and Conditions; Fashion Industry; Retail Industry; Turkey; Europe; Asia
    Citation
    Educators
    Purchase
    Related
    Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Case 517-075, May 2017. (Revised August 2021.)
    • April 2017
    • Supplement

    Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)

    By: Tsedal Neeley and Esel Çekin
    Supplements the (A) case. View Details
    Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
    Citation
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    Related
    Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)." Harvard Business School Supplement 417-070, April 2017.
    • 14 Feb 2020
    • Video

    Hamdi Akın

    Hamdi Akın, founder of Akfen Holding, an infrastructure investment firm in Turkey, relates the creation of the airport management company, TAV, and its growth from a local concern to a global one.
     View Details
    • 04 Feb 2020
    • Video

    Gülsüm Azeri

    Gülsüm Azeri, CEO of OMV Petrol Ofisi, a leading Turkish petroleum company, describes how how she took the very costly decision to change the environmentally hazardous production process for sodium bichromate. View Details
    • 04 Feb 2020
    • Video

    Güler Sabancı

    Güler Sabancı, CEO... View Details
    • February 2022
    • Teaching Note

    Borusan CAT: Monetizing Prediction in the Age of AI

    By: Navid Mojir
    Teaching Note for HBS Case No. 521-053. View Details
    Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey
    Citation
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    Related
    Mojir, Navid. "Borusan CAT: Monetizing Prediction in the Age of AI." Harvard Business School Teaching Note 522-069, February 2022.
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