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  • All HBS Web  (629)
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  • February 2025
  • Supplement

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Distribution Channels; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Spreadsheet Supplement 725-855, February 2025.
  • April 2024 (Revised February 2025)
  • Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details
Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Teaching Note 724-435, April 2024. (Revised February 2025.)
  • February 2013 (Revised March 2013)
  • Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
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Simons, Robert, and Natalie Kindred. "Agero: Enhancing Capabilities for Customers." Harvard Business School Case 113-001, February 2013. (Revised March 2013.)
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

As economies reopen after forced shutdowns caused by COVID-19, managers around the world are faced with a dual challenge: keep the workforce safe while preserving business viability in an evolving and volatile market. How should businesses start to design their “new... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

category levels, which over time would destroy the economics of the entire store. Amazon.com and other e-commerce players did a tremendous job focusing on goods and categories that shoppers were now willing to buy via the Internet, such... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 18 Sep 2012
  • First Look

First Look: September 18

developmental justification, aid is deeply political. This paper examines the political economy of aid allocation first from the perspective of the donor country, and then the political economy of aid receipt and implementation from the... View Details
Keywords: Sean Silverthorne
  • Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

  • 10 Jan 2008
  • Sharpening Your Skills

Sharpening Your Skills: Operations Management

cross-functional coordination, and profitability management. Current product-tracking technology makes problem diagnosis much easier than the time of the original study. By and large, companies using this methodology see lowered costs and... View Details
  • 04 Oct 2024
  • In Practice

Research-Based Advice for the Seasonally Overwhelmed and Schedule Challenged

same method in your personal life Fortunately, the costs can be amortized by developing such habits in one’s personal life. The same bedrock postulates apply: pay “deep attention” to friends and family. And be judicious in allocating... View Details
Keywords: by Rachel Layne
  • 09 Jan 2006
  • Research & Ideas

What Really Drives Your Strategy?

allocated resources, it had nothing to do with those imperatives. What they were doing was simply allocating resources to projects on the assumption that all the businesses were fine. So, one of the ways in... View Details
Keywords: by Martha Lagace
  • 05 Mar 2013
  • First Look

First Look: March 5

particularly useful for forecasting bond returns. We show that a significant decline in issuer quality is a more reliable signal of credit market overheating than rapid aggregate credit growth. We use these findings to investigate the forces driving View Details
Keywords: Sean Silverthorne
  • 03 Oct 2006
  • First Look

First Look: October 3, 2006

highlights the process through which diversity initiatives become successful and offers insight into how organizations can more effectively recruit and retain a diverse workforce. Download working paper: http://www.hbs.edu/research/pdf/07-019.pdf Manage Resource View Details
Keywords: Sean Silverthorne
  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

people down the funnel, so they should get some credit—but they don't." Credit Where It's Due In advertising industry parlance, such an issue is called an "attribution problem"—that is, you can't tell which ad to attribute the eventual decision to buy. Faced with this... View Details
Keywords: by Michael Blanding; Advertising
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

coffee drink sold from a vending machine. Where do we compete? "What should a company's global footprint look like? How should it allocate resources across countries?" Collis asks. In the eternal battle between Coke and Pepsi, should... View Details
Keywords: by Julia Hanna
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

efforts they could have a powerful collective impact on the country. By the time of the BEE Commission Charnley found herself at the top of the pyramid, but she had come from the bottom, growing up in Elsies River—an Afrikaans-speaking,... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2021
  • Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

role in stemming the damage. "They are investing about three times more than the average firm in climate change mitigation technology." “They are investing about three times more than the average firm in... View Details
Keywords: by Kristen Senz; Energy
  • 23 Jan 2020
  • Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

The programs reduce some pollution, or get rid of some waste, but they require a new allocation of money every year.” And when times get tight, that allocation is often first... View Details
Keywords: by Michael Blanding
  • 08 Nov 2024
  • HBS Case

What Wartime Service Taught These Historic Leaders

successfully against an enemy,” Simons says. “I do think in successful businesses there is both a sense of strategy and how you allocate resources to get the maximum impact, and a very healthy respect for competition to boost your game.”... View Details
Keywords: by Avery Forman; Entertainment & Recreation
  • 30 Mar 2003
  • Research & Ideas

How Your Employees and Customers Drive a New Value Profit Chain

It may be time to think about who really creates value in your organization, starting with customers and employees. Harvard Business School professors W. Earl Sasser and James L. Heskett discuss their book, The Value Profit Chain.... View Details
Keywords: by Manda Mahoney
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

scrutiny. Time to manage your own professional image before others do it for you. An interview with professor Laura Morgan Roberts. 2. The Seven Things That Surprise New CEOs In the newly released book On Competition, professor Michael E.... View Details
Keywords: by Staff
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