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Show Results For
- All HBS Web
(2,695)
- People (5)
- News (515)
- Research (1,647)
- Events (15)
- Multimedia (27)
- Faculty Publications (956)
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
LaMure (HBS MBA '02), is that targeted corporate executives who decide to ignore NGO protests do so at their own peril. Spar and LaMure recently detailed the rising power of NGOs and corporate responses in "The Power of Activism:... View Details
Keywords: by Cynthia Churchwell
- 04 Oct – 15 Nov 2017
- HBS Online
HBX Disruptive Strategy
Disruptive Strategy, created by architect of disruption theory Clayton Christensen, enables you to strengthen your capacity to make innovation a reality and unlock your potential to create winning strategies. Target audience: HBS alumni and experienced colleagues;... View Details
- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- 29 Oct 2020
- Research & Ideas
The COVID Gender Gap: Why Fewer Women Are Dying
that public health officials should target their pandemic messaging to men differently than to women, to encourage safer behaviors and reduce the spread of the disease globally. Research shows that men are dying from COVID in much higher... View Details
- Forthcoming
- Article
The (Heterogenous) Economic Effects of Private Equity Buyouts
By: Steven J. Davis, John Haltiwanger, Kyle Handley, Ben Lipsius, Josh Lerner and Javier Miranda
The effects of private equity buyouts on employment, productivity, and job reallocation vary
tremendously with macroeconomic and credit conditions, across private equity groups, and by
type of buyout. We reach this conclusion by examining the most extensive... View Details
Keywords: Private Equity Buyouts; Impact; Private Equity; Economics; Employment; Performance Productivity; Wages
Davis, Steven J., John Haltiwanger, Kyle Handley, Ben Lipsius, Josh Lerner, and Javier Miranda. "The (Heterogenous) Economic Effects of Private Equity Buyouts." Management Science (forthcoming). (Earlier version distributed as National Bureau of Economic Research Working Paper No. 26371 and Harvard Business School Working Paper No. 20-030. Related discussion published as “Private Equity Buyout and Their Effects,” VoxEU, 2019.)
Changing Behavior Beyond the Here and Now
In this chapter we explore the behavioral science of how interventions work over time. We first discuss how interventions can be effective and generate desired target behaviors, even when there is a temporal gap between the time the intervention is administered and... View Details
- July 2001 (Revised February 2002)
- Case
Enspire Learning
An MBA student founds an e-education business and must decide which customers to target and which products/services to produce. View Details
Keywords: Customer Relationship Management; Internet and the Web; Service Delivery; Education; Business Startups; Planning; Web Services Industry; Education Industry
Hallowell, Roger H., Frank J Andrasco, Hans ten Cate, and Bjorn Billhardt. "Enspire Learning." Harvard Business School Case 802-001, July 2001. (Revised February 2002.)
- September 2002 (Revised March 2003)
- Technical Note
Technical Note on Equity-Linked Consideration, Part 1: All-Stock Deals
What the acquiring company pays for a target in a merger or acquisition is called "consideration." Consideration can be in the form of cash, shares, or a combination of cash and shares. During the 1990s, equity-linked consideration became the dominant method of payment... View Details
Baldwin, Carliss Y. "Technical Note on Equity-Linked Consideration, Part 1: All-Stock Deals." Harvard Business School Technical Note 903-027, September 2002. (Revised March 2003.)
- 12 Apr – 24 May 2017
- HBS Online
HBX Leading with Finance
Leading with Finance helps you build an intuitive understanding of finance to better communicate with key stakeholders and grow your career. Target audience: HBS alumni and colleagues; recommend to someone from your professional or personal network. View Details
- 04 Mar 2014
- Working Paper Summaries
Consequences to Directors of Shareholder Activism
- Article
Backlash Against Male Elementary Educators
By: Corinne A. Moss-Racusin and Elizabeth R. Johnson
We investigated the existence, nature, and processes underscoring backlash (social and economic penalties) against men who violate gender stereotypes by working in education, and whether backlash is exacerbated by internal (vs. external) behavioral attributions.... View Details
Moss-Racusin, Corinne A., and Elizabeth R. Johnson. "Backlash Against Male Elementary Educators." Journal of Applied Social Psychology 46, no. 7 (July 2016): 379–393.
- 08 Apr 2009
- Research & Ideas
Clayton Christensen on Disrupting Health Care
Care, Christensen and his coauthors, the late Jerome Grossman and Jason Hwang (MBA '06), focus not on how the United States will pay for health care in the coming decades, but rather on targeting innovations that will make health care... View Details
- 18 Oct 2004
- Research & Ideas
The Bias of Wall Street Analysts
varies with the type of security being issued. For debt, the optimism is restricted to near-term earnings forecasts (i.e., the next two years); for equity, the optimism is concentrated in longer-term forecasts (i.e., growth forecasts, View Details
- December 2001 (Revised February 2008)
- Case
Borealis
By: Robert S. Kaplan and Bjorn N. Jorgensen
When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details
Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe
Kaplan, Robert S., and Bjorn N. Jorgensen. "Borealis." Harvard Business School Case 102-048, December 2001. (Revised February 2008.)
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- 05 Dec 2019
- News
How Artificial Intelligence Can Set Meaningful Sales Goals
- 26 Apr – 21 Jun 2017
- HBS Online
HBX Negotiation Mastery: Unlocking Value in the Real World
Negotiation Mastery, Unlocking Value in the Real World, prepares you to close deals, maximize value creation, and resolve differences before they escalate. Target audience: HBS alumni and experienced colleagues; recommend to someone from your professional or personal... View Details
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
to fill little gaps in the literature, and I continue to think that was excellent advice.” Just as researchers in the life sciences often target their work to tackle the most dangerous diseases, so argues Moss, social scientists can make... View Details
Keywords: by Michael Blanding