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Show Results For
- All HBS Web
(281)
- News (48)
- Research (194)
- Events (1)
- Multimedia (1)
- Faculty Publications (60)
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the... View Details
- 12 May 2009
- First Look
First Look: May 12, 2009
developed the relevant capabilities, but the formation of a new set of core activities is still inhibited. Taking a micro-perspective, the paper argues that there are situations where direct top-down interventions are necessary. Termed as "deep dives", they... View Details
Keywords: Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
conditions after the employee has accepted the contract-with no future employment) does lead to higher effort for the duration of the job. Targeted gifts are more efficient than hiring more workers. However, the mechanism makes this... View Details
Keywords: Carmen Nobel
- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and... View Details
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
Trump, the demographics of opposition to the president put unique pressure on business leaders. He is astoundingly unpopular with the young. In August, among adults under 35, Trump had a disapproval rating of 62 percent with only 22 percent approval. View Details
Keywords: by Gautam Mukunda
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social... View Details
Keywords: by Carmen Nobel
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
choices they had made, the career choices they'd like to make in the future, and how they might actually take control of that and develop a strategic plan. New Path is a six-day immersion in everything you need to know to re-enter the professional work force. It was... View Details
Keywords: by Mallory Stark
- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and... View Details
Keywords: Sean Silverthorne
- 01 Mar 2004
- News
Toy Story
sales and distribution operations to service the needs of large mass accounts. After considerable restructuring in 2002, Neurosmith was delighted when Target agreed to distribute its products and launch them in the fall of 2003. “For a... View Details
- 12 Jan 2016
- First Look
January 12, 2016
https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted View Details
Keywords: Carmen Nobel
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- 10 Dec 2014
- News
Front-Row Seat
Media offers advertisers different target audiences across its various sites and publications. In addition, the Atlantic publishes just 10 times a year, versus weekly or daily. Online and print View Details
- 21 Dec 2010
- First Look
First Look: December 21
http://www.hbs.edu/research/pdf/11-058.pdf Cases & Course MaterialsRed Lobster David E. Bell and Jason RiisHarvard Business School Case 511-052 Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an... View Details
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
the food and drinks industry are increasing wages, and in a concession to work-life balance, Walmart and Target even opted to close on Thanksgiving. However, in the race to retain talent, companies are also resorting to less substantive... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
Cisco relies on three layers of customer data to inform its efforts to improve customer satisfaction: The overall satisfaction survey that customers fill out annually; interviews with targeted customer segments, follow-on surveys, and... View Details
Keywords: by Jean Ayers
- 01 Mar 2008
- News
An American Odyssey
could do more for communities when they close a plant or conduct a large layoff. “Many sectors, such as transportation, mining, chemicals, and heavy manufacturing, would do well to engage in community development,” he declares. “I believe if more companies shifted... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
course of a day, a week, or a year, along with the management decisions made to deal with those pressures. For example, suppose a product manager discovers that she is well below target on a new product launch. Her first inclination is to... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal.... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, management... View Details