Publications

April 2001 (Revised August 2001)
Case

Color Kinetics Incorporated (A)

By: Das Narayandas and Mary N. Caravella

Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details

Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

its advertising-funded business structure, which is predicated on giving advertisers the ability to target ads according to psychographic user profiles—and advertisers have shown no sign of giving up the platform. Ad loads have gone up in... View Details

Keywords: by George Riedel

November 2022
Technical Note

National Security and Transnational Capitalism

By: Meg Rithmire

Though the relationship between national security and transnational commerce had long been interrogated and contested, the 2020s saw the escalation of concerns about insecurity and interdependence. These concerns manifested in a suite of institutional innovations and... View Details

Keywords: Capitalism; National Security; Globalization

Article

Om det meningslösa och farliga med monetär heroism [On the Futility and Hazards of Monetary Heroics]

By: Amar Bhide

The decentralized enterprise that sustains the dynamism of economies makes top-down monetary interventions, such as quantitative easing, that target aggregates such as overall inflation, futile. Moreover, economic stability and dynamism also require prudent,... View Details

Keywords: Innovation; Monetary Policy; Decentralization; Quantitative Easing

Register to Read

Read Now

2013
Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery

Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details

Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry

28 Jun 2016
Blog Post

Leverage Baker Library to Inform Your Job Search Every Step of the Way

Whether you are creating a target list of employers, preparing for an interview or exploring new industries, research is a critical part of any successful job search. As an HBS alum, you have a wealth of resources available to you to... View Details

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

LaMure (HBS MBA '02), is that targeted corporate executives who decide to ignore NGO protests do so at their own peril. Spar and LaMure recently detailed the rising power of NGOs and corporate responses in "The Power of Activism:... View Details

Keywords: by Cynthia Churchwell

12 Apr – 24 May 2017
HBS Online

HBX Leading with Finance

Leading with Finance helps you build an intuitive understanding of finance to better communicate with key stakeholders and grow your career. Target audience: HBS alumni and colleagues; recommend to someone from your professional or personal network. View Details

September 2002 (Revised March 2003)
Technical Note

Technical Note on Equity-Linked Consideration, Part 1: All-Stock Deals

By: Carliss Y. Baldwin

What the acquiring company pays for a target in a merger or acquisition is called "consideration." Consideration can be in the form of cash, shares, or a combination of cash and shares. During the 1990s, equity-linked consideration became the dominant method of payment... View Details

Keywords: Price; Acquisition; Business and Shareholder Relations

04 Mar 2014
Working Paper Summaries

Consequences to Directors of Shareholder Activism

Keywords: by Ian D. Gow, Sa-Pyung Sean Shin & Suraj Srinivasan

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

that public health officials should target their pandemic messaging to men differently than to women, to encourage safer behaviors and reduce the spread of the disease globally. Research shows that men are dying from COVID in much higher... View Details

Keywords: by Dina Gerdeman; Health

July 2001 (Revised February 2002)
Case

Enspire Learning

An MBA student founds an e-education business and must decide which customers to target and which products/services to produce. View Details

Keywords: Customer Relationship Management; Internet and the Web; Service Delivery; Education; Business Startups; Planning; Web Services Industry; Education Industry

In this chapter we explore the behavioral science of how interventions work over time. We first discuss how interventions can be effective and generate desired target behaviors, even when there is a temporal gap between the time the intervention is administered and... View Details

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

varies with the type of security being issued. For debt, the optimism is restricted to near-term earnings forecasts (i.e., the next two years); for equity, the optimism is concentrated in longer-term forecasts (i.e., growth forecasts, View Details

Keywords: by Ann Cullen; Financial Services

26 Apr – 21 Jun 2017
HBS Online

HBX Negotiation Mastery: Unlocking Value in the Real World

Negotiation Mastery, Unlocking Value in the Real World, prepares you to close deals, maximize value creation, and resolve differences before they escalate. Target audience: HBS alumni and experienced colleagues; recommend to someone from your professional or personal... View Details

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

Video

Robin Dembroff presents "Real Men on Top"

Article

Backlash Against Male Elementary Educators

By: Corinne A. Moss-Racusin and Elizabeth R. Johnson

We investigated the existence, nature, and processes underscoring backlash (social and economic penalties) against men who violate gender stereotypes by working in education, and whether backlash is exacerbated by internal (vs. external) behavioral attributions.... View Details

Keywords: Backlash Theory; Gender Stereotypes; Teaching; Early Childhood Education; Gender

Find at Harvard

December 2001 (Revised February 2008)
Case

Borealis

By: Robert S. Kaplan and Bjorn N. Jorgensen

When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details

Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe