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(1,020)
- People (2)
- News (255)
- Research (583)
- Multimedia (5)
- Faculty Publications (201)
Show Results For
- All HBS Web
(1,020)
- People (2)
- News (255)
- Research (583)
- Multimedia (5)
- Faculty Publications (201)
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- September 2023 (Revised June 2024)
- Case
Kaspi.kz: Building Trust through Innovation
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- 03 Jan 2007
- First Look
First Look: January 3, 2007
- 12 Feb 2008
- First Look
First Look: February 12, 2007
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
- 14 Mar 2017
- First Look
First Look at New Research, March 14
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
- 21 Apr 2015
- First Look
First Look: April 21
- April 2009 (Revised April 2012)
- Case
Bono and U2
- 08 Apr 2008
- First Look
First Look: April 8, 2008
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
- September 1998 (Revised May 1999)
- Case
Arnold Communications
- July 2018
- Teaching Note
Ron Johnson: A Career in Retail
- 25 Jun 2013
- First Look
First Look: June 25
- June 2015 (Revised October 2015)
- Case
High Liner Foods, 2015
- Research Summary
Energy, IT, real estate, and sustainability
Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details
- 26 Jan 2016
- First Look
January 26, 2016
- May 2013 (Revised April 2015)
- Case