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Show Results For

  • All HBS Web  (1,020)
    • People  (2)
    • News  (255)
    • Research  (583)
    • Multimedia  (5)
  • Faculty Publications  (201)
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  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

half hour as the children tried to work the milkshake through a straw. In that case, a different, thinner milkshake was in order. Proven Success And Purpose Branding Several major companies that have... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

  • September 2023 (Revised June 2024)
  • Case

Kaspi.kz: Building Trust through Innovation

By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
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Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
  • Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

realize liquidity from its successful investment in American Seafoods Corp., Inc. An apparently innovative solution is developed, which calls for issuing Income Deposit Securities. Does this innovation make sense, and is it practical?... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

Helper's brand management team resulted in two potential solutions: (1) to reduce production costs through the simplification of the Hamburger Helper line by reducing the complexity of the product and eliminating the less View Details
Keywords: Martha Lagace
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL... View Details
Keywords: by Avery Forman; Sports
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

entrepreneurs from other candidates. To address that problem, Butler compared the psychological testing results of over 4,000 successful entrepreneurs and of approximately 1,800 business leaders who described themselves as general... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

methods. “The success of Amazon, Shopify, and social commerce sites such as Instagram convinced consumers to move much of their purchasing power online. ” That the model was born in China is not surprising because China has long had the... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 21 Apr 2015
  • First Look

First Look: April 21

reporting's current state of play, the authors provide guidance to ensure wider adoption of the practice and success of the movement, starting with how companies can improve their own reporting processes. But the support of investors,... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • April 2009 (Revised April 2012)
  • Case

Bono and U2

By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details
Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry
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Koehn, Nancy F., Katherine Miller, and Rachel Wilcox. "Bono and U2." Harvard Business School Case 809-148, April 2009. (Revised April 2012.)
  • 08 Apr 2008
  • First Look

First Look: April 8, 2008

was an essential ingredient in the success of the transformation. The case ends with a review of changes in financial performance, employee attitudes and customer satisfaction. The case describes the important role that the human... View Details
Keywords: Martha Lagace
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

fees that other brands pay department stores and other distributors. While it doesn’t charge the premium prices of competitors, its lower costs help it maintain an advantage. Perhaps recognizing that threat, Estee Lauder acquired The... View Details
Keywords: by Michael Blanding
  • September 1998 (Revised May 1999)
  • Case

Arnold Communications

By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
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Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
  • July 2018
  • Teaching Note

Ron Johnson: A Career in Retail

By: Ryan Raffaelli
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details
Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
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Raffaelli, Ryan. "Ron Johnson: A Career in Retail." Harvard Business School Teaching Note 419-010, July 2018.
  • 25 Jun 2013
  • First Look

First Look: June 25

  Publications 2006 pub Leviathan Evolving: New Varieties of State Capitalism in Brazil and Beyond By: Musacchio, Aldo, and Sergio G. Lazzarini Abstract—In this book we describe the transformation of state capitalism from a model in which governments owned and ran... View Details
Keywords: Anna Secino
  • June 2015 (Revised October 2015)
  • Case

High Liner Foods, 2015

By: John R. Wells and Galen Danskin
In 2015, Canadian-based High Liner Foods Ltd was one of North America's largest frozen fish processors with extensive shares of both the food service and retail channels in Canada, the USA and Mexico. With over C$1 billion in revenues, the company had grown four fold... View Details
Keywords: Strategic Analysis; Strategic Decision Making; Family Business; Commodities; Strategic Planning; Strategy; Competitive Strategy; Food and Beverage Industry; North America; Canada
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Wells, John R., and Galen Danskin. "High Liner Foods, 2015." Harvard Business School Case 715-463, June 2015. (Revised October 2015.)
  • Research Summary

Energy, IT, real estate, and sustainability

By: Rebecca M. Henderson

Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

  • 26 Jan 2016
  • First Look

January 26, 2016

diversity of sources. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50204 PathBreakers? Women's Electoral Success and Future Political Participation By: Bhalotra, Sonia, Irma Clots-Figueras, and Lakshmi Iyer Abstract—We... View Details
Keywords: Sean Silverthorne
  • May 2013 (Revised April 2015)
  • Case

Ron Johnson: Retail at Target, Apple, and J.C. Penney

By: Das Narayandas, Kerry Herman and Lisa Mazzanti
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details
Keywords: Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
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Narayandas, Das, Kerry Herman, and Lisa Mazzanti. "Ron Johnson: Retail at Target, Apple, and J.C. Penney." Harvard Business School Case 513-103, May 2013. (Revised April 2015.)
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