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Publications

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  • All HBS Web  (302)
    • News  (72)
    • Research  (167)
    • Multimedia  (2)
  • Faculty Publications  (119)

Show Results For

  • All HBS Web  (302)
    • News  (72)
    • Research  (167)
    • Multimedia  (2)
  • Faculty Publications  (119)
← Page 12 of 302 Results →
  • 03 Aug 2017
  • Blog Post

“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

need to get new customers and/or get more orders from our current customers. I have to come up with a marketing plan, then implement the ideas that the team finds agreeable.” So far, Rahil has pursued options such as a referral program, a View Details
Keywords: Entrepreneurship
  • Fast Answer

Sustainable investing and ESG resources

Information Type Recommended Resources Overview & News ImpactAlpha
News and information covering the sustainable and impact investment markets. Our subscription includes the daily publication, The Brief, as well as their... View Details
  • 24 Mar 2017
  • News

Alumni New Venture Competition Finalists Named

healthy snacks for everyone, not just foodies, health nuts or the well-to-do. Everyone. Alumnus: Gordon Liao, MBA 2004 Region: Midwest/Central US ivy maker: Play tech, have fun, fix application. Alumna: Ying Zhang, MBA 2004 Region: Asia-Pacific Panda Plates: A weekly... View Details
  • 01 Jun 2017
  • News

Case Study: Something New

readers weighed in on a question posed by KitNipBox cofounder and CEO Deena Malkina (MBA 2008): How could the monthly subscription service for cat owners erect sustainable barriers to entry to the market and secure a market leadership... View Details
Keywords: April White
  • 01 Jun 2015
  • News

Screen Grab

to providers seeing an increase in demand for high-speed broadband service and slowly but steadily declining numbers on the cable side of the equation (overall subscriptions dropped by 190,000 in the final quarter of last year). While the... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 18 Jun 2001
  • Research & Ideas

Tech Investment the Wise Way

here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price... View Details
Keywords: by Henry Chesbrough & Richard S. Rosenbloom
  • 01 Apr 2000
  • News

HBS Alumni Association Board of Directors: President's Report

Working Knowledge (www.hbsworkingknowledge.hbs.edu). We are excited that the site not only provides alumni with substantive, faculty-driven content but also serves as a vehicle for career services and networking. In addition, HBS Working Knowledge offers a low-cost... View Details
Keywords: Edmund A. Hajim (MBA '64)
  • 05 Nov 2020
  • Blog Post

12 Weeks of VC Summer: Remote Edition

advantage of the virtual internship is that none of this was physically constrained. I met with 50+ entrepreneurs over the course of 12 weeks across all different geographies and verticals, including mental health, subscription services,... View Details
  • 20 Jan 2015
  • News

Patient Medical Records, Pocket-sized

(initial cost $100, with a $75 annual subscription update fee), plugs it into a computer, and enters basic personal information. The patient then completes a form authorizing his doctors to send records to HRC, which converts them into... View Details
Keywords: Jennifer Myers; Ambulatory Health Care Services; Health, Social Assistance
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

conveniently sends monthly samples to their home; purchase them for the first time through Amazon, where prices are often cheaper; and finally when they know which products they like, they can replenish them direct from cosmetics manufacturers such as Kiehl's, which... View Details
Keywords: by Michael Blanding
  • 01 Jun 2020
  • News

Staying the Course

Within a week of launching a 90-day free trial, subscriptions grew by 3600%. In addition, the company accelerated the release of a new product, originally designed for classroom instructors and now geared to administrators. The recently... View Details
Keywords: April White; online education
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

multiple categories would be better served by offering online product discounts to their most frequent customers. "Our results suggest that that's a safer and in the end more profitable way for the firm to reward loyal shoppers." Ngwe and Chen also used the... View Details
Keywords: by Kristen Senz; Retail
  • 01 Sep 2024
  • News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
  • 24 May 2017
  • News

Angie Hicks, MBA 2000

mornings building a list of vendors and afternoons knocking on doors, selling $19 subscriptions for the referral service. Averaging only 1–2 per day, the rejection was painful and Oesterle provided pep talks and Kleenex. At some point he... View Details
Keywords: Susan Young
  • 01 Sep 2020
  • News

Giving Amazon the Boot

founder and editor-in-chief of the online magazine The Business of Fashion, understands the pull of Amazon’s wildly popular Prime subscription service and the fact that it’s the go-to site for most products. “If someone has a very high... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 07 Aug 2019
  • News

“The Star of the North”

thought, when he came across a brochure for the service a few years back at a reunion. Here, in the library of his alma mater, was one of the broadest set of subscriptions and databases—and the researchers who know how to use them to best... View Details
Keywords: Maureen Harmon
  • 19 Apr 2017
  • Blog Post

7 Ways MBA Students Use Baker Library

during his tenure at HBS. He is now the COO of the firm. Baker recently had a trial of the product, licensed several videos, and now participates in a Harvard-wide subscription to the streaming service. –Andrea 2. When They’re... View Details
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

newspapers that charge subscription fees. "It's likely that the free newspapers will cover popular content in order to attract more eyeballs," Zhu says. How the incumbent papers will respond to their entry is an interesting... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

School. An Analysis of the Possible Effects of Subscription Television on the Business World , 1957 Dirck Barhydt; Robert H. Clement; Robert P. Hauptfuhrer; Dan W. Lufkin; Chester K. Reichert, Jr.; Donald A. Roach; Bruno H.M.B. Roux de... View Details
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

School. An Analysis of the Possible Effects of Subscription Television on the Business World , 1957 Dirck Barhydt; Robert H. Clement; Robert P. Hauptfuhrer; Dan W. Lufkin; Chester K. Reichert, Jr.; Donald A. Roach; Bruno H.M.B. Roux de... View Details
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