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  • December 2014
  • Article

Second Thoughts About a Strategy Shift

By: Elie Ofek and Jill Avery
A retail guru attempts to reposition an established brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions... View Details
Keywords: Brand Management; Pricing Strategy; Retailing; Leadership; Price; Product Marketing; Brands and Branding; Retail Industry
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Ofek, Elie, and Jill Avery. "Second Thoughts About a Strategy Shift." Harvard Business Review 92, no. 12 (December 2014): 125–127.
  • 5 Jul 2012
  • Conference Presentation

Social Networks and Customer Strategy

By: Vineet Kumar
Keywords: Social Networking; Social Platforms; Social and Collaborative Networks
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Kumar, Vineet. "Social Networks and Customer Strategy." In Plenary Session. Paper presented at the International Symposium on Social Communication, Universidad de Chile, Santiago, Chile, July 5, 2012.
  • July 2009
  • Case

Arcor: Global Strategy and Local Turbulence (Abridged)

Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, while recovering from the Argentine financial crisis, globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over... View Details
Keywords: Financial Crisis; Currency; Global Strategy; Expansion; Balance and Stability; Food and Beverage Industry; Latin America; Argentina
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Ghemawat, Pankaj, Michael G. Rukstad, and Jenny Illes. "Arcor: Global Strategy and Local Turbulence (Abridged)." Harvard Business School Case 710-407, July 2009.
  • April 2005 (Revised April 2005)
  • Background Note

Corporate Strategies in Media and Entertainment Businesses

By: Bharat N. Anand
In recent years, many debates in corporate strategy have centered around information goods markets, and the media and entertainment sector in particular. Vertical integration is the norm in many parts of the media sector, despite conventional wisdom that it offers no... View Details
Keywords: Corporate Strategy
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Anand, Bharat N. "Corporate Strategies in Media and Entertainment Businesses." Harvard Business School Background Note 705-479, April 2005. (Revised April 2005.)
  • Teaching Interest

Senior Executive Leadership Program - India (SELPI)

By: Stefan H. Thomke
Over the past two decades, India has emerged as one of the fastest-growing economies in the world. To seize growth opportunities in this promising economy and sustain success under shifting global business conditions, companies need executives who are exceptional... View Details
  • 11 Jun 2007
  • Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • March 2019 (Revised July 2020)
  • Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States
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Esty, Benjamin C., and Daniel W. Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Case 719-455, March 2019. (Revised July 2020.)
  • 18 Jun 2007
  • Op-Ed

Leveling the Executive Options Playing Field

subcommittee delivered June 5, Desai detailed his view of this "dual-reporting system" and the implications on how executive stock options are treated. The hearing was titled "Executive Stock... View Details
Keywords: by Mihir Desai
  • 2000
  • Other Unpublished Work

Do Executive Stock Options Encourage Risk-Taking?

By: Randolph B. Cohen, Brian J. Hall and Luis M. Viceira
Executive stock options create incentives for executives to manage firms in ways that maximize firm market value. Since options increase in value with the volatility of the underlying stock, executive stock options provide managers with incentives to take actions that... View Details
Keywords: Risk and Uncertainty; Motivation and Incentives; Stock Options; Executive Compensation
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Cohen, Randolph B., Brian J. Hall, and Luis M. Viceira. "Do Executive Stock Options Encourage Risk-Taking?" 2000.
  • Research Summary

Organizational Identity and Firm Strategy

By: Michael L. Tushman
This research stream focuses on the role of... View Details
  • February 2018
  • Case

Rosslyn Resource: Monetization and Sales Strategy

By: Robert J. Dolan and Sunru Yong
Rosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues.... View Details
Keywords: Strategy; Decision Choices and Conditions; Business Model; Organizational Change and Adaptation; Mining Industry
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Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy." Harvard Business School Brief Case 918-509, February 2018.
  • 2000
  • Chapter

Location, Clusters, and Company Strategy

By: M. E. Porter
Keywords: Geographic Location; Industry Clusters; Business Strategy
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Porter, M. E. "Location, Clusters, and Company Strategy." In Oxford Handbook of Economic Geography, edited by G. Clark, M. Feldman, and M. Gertler. Oxford: Oxford University Press, 2000.
  • June 2016
  • Case

Controversy over Executive Remuneration at BP

By: V.G. Narayanan and Ashley Hartman
In March 2016, BP disclosed that its chief executive officer, Bob Dudley, would receive a $19.6 million compensation package, a 20% increase in total compensation over the previous year. BP justified the amount, emphasizing that the company delivered strong results... View Details
Keywords: Executive Compensation
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Narayanan, V.G., and Ashley Hartman. "Controversy over Executive Remuneration at BP." Harvard Business School Case 116-063, June 2016.
  • March 1994 (Revised July 1994)
  • Case

First Executive Corporation

By: Stuart C. Gilson, Harry DeAngelo and Linda DeAngelo
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Gilson, Stuart C., Harry DeAngelo, and Linda DeAngelo. "First Executive Corporation." Harvard Business School Case 294-105, March 1994. (Revised July 1994.)
  • February 2008 (Revised January 2009)
  • Background Note

Offshoring Day in BGIE and Strategy

By: Jan W. Rivkin and Troy Smith
Describes a set of activities in which students will participate before and during a day of classes on offshoring. The day's classes will examine the implications of offshoring for policy makers, business leaders, and workers. View Details
Keywords: Policy; Employees; Job Cuts and Outsourcing; Labor; Management; Strategy
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Rivkin, Jan W., and Troy Smith. "Offshoring Day in BGIE and Strategy." Harvard Business School Background Note 708-492, February 2008. (Revised January 2009.)
  • 20 Sep 2020
  • Working Paper Summaries

Updating the Balanced Scorecard for Triple Bottom Line Strategies

Keywords: by Robert S. Kaplan and David McMillan; Accounting
  • July 2012
  • Module Note

Corporate Strategy

By: Bharat N. Anand
This note provides an overview of strategies for multi-business firms. The note describes (i) what is meant by "corporate advantage," (ii) the different approaches that multi-business firms can pursue in order to create corporate advantage, (iii) the specific corporate... View Details
Keywords: Corporate Strategy
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Anand, Bharat N. "Corporate Strategy." Harvard Business School Module Note 713-415, July 2012.
  • 10 Oct 2019
  • Working Paper Summaries

Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

Keywords: by Hongyi Li and Eric J. Van den Steen
  • May 2022
  • Case

Executive Decision-Making at Zola

By: Amy C. Edmondson and Michael Roberto
In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization’s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a... View Details
Keywords: Decision Making; Voting; Decision Choices and Conditions; Management Skills; Management; Management Style; Organizations; Organizational Culture; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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Edmondson, Amy C., and Michael Roberto. "Executive Decision-Making at Zola." Harvard Business School Case 622-074, May 2022.
  • August 1986 (Revised May 1993)
  • Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
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Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
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