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    • All HBS Web  (1,021)
      • Faculty Publications  (254)

      Strategy AlignmentRemove Strategy Alignment →

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      • July 2002 (Revised October 2002)
      • Case

      Taj Hotel Group

      By: Thomas J. DeLong and Vineeta Vijayaraghavan
      R.K. Krishna Kumar, managing director and head of Taj Hotel Group, has to decide whether to reexamine a promotion decision. In an attempt to deliver a level of service quality that met global standards at the Indian hotel chain, Kumar had introduced new personnel... View Details
      Keywords: Decision Making; Human Resources; Leadership Development; Management Teams; Organizational Culture; Alignment; India
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      DeLong, Thomas J., and Vineeta Vijayaraghavan. "Taj Hotel Group." Harvard Business School Case 403-004, July 2002. (Revised October 2002.)
      • April 2002 (Revised September 2003)
      • Case

      Stephen Brown at John Hancock Financial Services

      By: Robin J. Ely
      Describes a major organizational transformation process at John Hancock Financial Services in which CEO Stephen Brown takes a series of measured steps to turn the old-line mutual insurance company into a competitive, performance-oriented financial services firm. At the... View Details
      Keywords: Change Management; Leadership; Organizational Change and Adaptation; Organizational Culture; Alignment; Competitive Strategy; Financial Services Industry
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      Ely, Robin J. "Stephen Brown at John Hancock Financial Services." Harvard Business School Case 402-048, April 2002. (Revised September 2003.)
      • August 2000
      • Case

      AMVESCAP in 1999

      By: Stephen P. Bradley and Kathleen E. E Danoher
      Deals with the problems faced by a major mutual fund company as it attempts to respond to the threats and opportunities posed by the explosion of the Internet and the changing landscape of retail financial services. View Details
      Keywords: Trends; Investment Funds; Management Analysis, Tools, and Techniques; Problems and Challenges; Alignment; Internet; Financial Services Industry
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      Bradley, Stephen P., and Kathleen E. E Danoher. "AMVESCAP in 1999." Harvard Business School Case 701-016, August 2000.
      • June 2000
      • Case

      Rebirth of the Swiss Watch Industry, 1980-1992 (A)

      By: Michael L. Tushman and Daniel Radov
      The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details
      Keywords: Information Technology; Product Development; Organizational Structure; Change Management; Alignment; Product Positioning; Brands and Branding; Management Teams; Apparel and Accessories Industry; Consumer Products Industry; Switzerland
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      Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (A)." Harvard Business School Case 400-087, June 2000.
      • June 2000
      • Case

      Rebirth of the Swiss Watch Industry, 1980-1992 (B): Hayek and Thomke at SMH

      By: Michael L. Tushman and Daniel Radov
      Describes the course pursued by Hayek, Thomke, and others in the formation of SMH. Discusses the new strategy and its implementation, charting the dramatic recovery of the large Swiss watchmakers. Ends with an exploration of Hayek's efforts to build on SMH's successes. View Details
      Keywords: Strategy; Organizational Structure; Cost Management; Organizational Change and Adaptation; Change Management; Alignment; Success; Asia; Hong Kong
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      Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (B): Hayek and Thomke at SMH." Harvard Business School Case 400-088, June 2000.
      • February 2000 (Revised August 2000)
      • Case

      Microsoft Latin America

      By: Robert S. Kaplan, Alberto Ballve and Antonio Davila
      Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details
      Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America
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      Kaplan, Robert S., Alberto Ballve, and Antonio Davila. "Microsoft Latin America." Harvard Business School Case 100-040, February 2000. (Revised August 2000.)
      • July 1999 (Revised January 2004)
      • Case

      Chrysler and BMW: Tritec Engine Joint Venture

      By: H. Kent Bowen and Courtney Purrington
      A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the... View Details
      Keywords: Product Development; Joint Ventures; Projects; Business Strategy; Management Teams; Groups and Teams; Machinery and Machining; Design; Business Processes; Product Design; Product; Management Analysis, Tools, and Techniques; Auto Industry
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      Bowen, H. Kent, and Courtney Purrington. "Chrysler and BMW: Tritec Engine Joint Venture." Harvard Business School Case 600-004, July 1999. (Revised January 2004.)
      • June 1999 (Revised June 2000)
      • Case

      Eckerd Corporation

      By: Michael E. Porter and John E. Kelleher
      Describes the history and current situation in the retail pharmacy industry, including competition from new merchants and Internet drugstores. Eckerd, one of the top four drug chains, must decide how to position itself for the future. View Details
      Keywords: Competition; Alignment; Supply and Industry; Retail Industry; Pharmaceutical Industry
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      Porter, Michael E., and John E. Kelleher. "Eckerd Corporation." Harvard Business School Case 799-141, June 1999. (Revised June 2000.)
      • March 1999
      • Case

      Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)

      By: Michael Beer and Perry Fagan
      In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power of pharmaceutical buyers like managed care organizations led to price pressures and President Clinton's review of... View Details
      Keywords: Organizational Change and Adaptation; Business or Company Management; Organizational Culture; Problems and Challenges; Management Practices and Processes; Competitive Strategy; Management Teams; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Situation or Environment; Alignment; Pharmaceutical Industry; United States
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      Beer, Michael, and Perry Fagan. "Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)." Harvard Business School Case 499-054, March 1999.
      • March 1999
      • Case

      MySoftware Company (A)

      By: H. Kent Bowen and Nicole Tempest
      In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details
      Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry
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      Bowen, H. Kent, and Nicole Tempest. "MySoftware Company (A)." Harvard Business School Case 699-121, March 1999.
      • February 1999
      • Case

      PDVSA & Citgo (B): Fully Integrated?

      By: Ashish Nanda
      Concerned that Citgo investments are not yielding sufficient returns, PDVSA constrains Citgo management's autonomy, leading to Citgo senior management turnover. The case closes with Citgo's new CEO reflecting on what he needs to do to align Citgo's strategy and... View Details
      Keywords: Business Subsidiaries; Mergers and Acquisitions; Alignment; Energy Sources; Energy Industry
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      Nanda, Ashish, and Leopoldo E. Lopez Mendoza. "PDVSA & Citgo (B): Fully Integrated?" Harvard Business School Case 899-221, February 1999.
      • December 1998 (Revised February 1999)
      • Case

      City of Charlotte (A)

      By: Robert S. Kaplan
      The city manager's office in Charlotte, North Carolina, is attempting to align and focus the city's programs and operating departments. City managers, working collaboratively with the elected mayor and city council, have identified five strategic themes to make... View Details
      Keywords: Balanced Scorecard; Government Administration; City; Growth and Development Strategy; Adoption; Public Sector; Management Teams; Programs; Performance Evaluation; Motivation and Incentives; Public Administration Industry; North Carolina
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      Kaplan, Robert S. "City of Charlotte (A)." Harvard Business School Case 199-036, December 1998. (Revised February 1999.)
      • November 1998 (Revised February 1999)
      • Case

      Microsoft Office: Finding the Suite Spot

      By: Stefan H. Thomke and Steven Sinofsky
      Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details
      Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry
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      Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
      • August 1998 (Revised December 1998)
      • Case

      Wells Fargo Online Financial Services (B)

      By: Robert S. Kaplan and Nicole Tempest
      Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable... View Details
      Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Financial Services Industry; Banking Industry
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      Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (B)." Harvard Business School Case 199-019, August 1998. (Revised December 1998.)
      • February 1998 (Revised August 2006)
      • Case

      House of Tata, 1995: The Next Generation (A)

      By: Tarun Khanna, Krishna G. Palepu and Danielle Melito Wu
      The Tata Group began the 1990s as a confederation of loosely coupled firms. This case considers the rise to prominence of the new CEO of Tata Group, Ratan Tata, and his attempts to strengthen the inter-relationships among the group companies at a time when critics... View Details
      Keywords: Business or Company Management; Business Conglomerates; Organizations; Corporate Strategy; Consolidation; Business Strategy; Alignment; Consumer Products Industry; Service Industry
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      Khanna, Tarun, Krishna G. Palepu, and Danielle Melito Wu. "House of Tata, 1995: The Next Generation (A)." Harvard Business School Case 798-037, February 1998. (Revised August 2006.)
      • February 1997
      • Case

      RPG Enterprises--1995

      By: Tarun Khanna
      As in most emerging markets, a significant portion of the Indian private sector is dominated by extensively diversified, often family-owned or controlled, business groups. This case examines the strategy and structure of one of the largest business groups in India, at... View Details
      Keywords: Emerging Markets; Restructuring; Corporate Strategy; Alignment; Policy; Problems and Challenges; India
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      Khanna, Tarun. "RPG Enterprises--1995." Harvard Business School Case 797-106, February 1997.
      • July 1996 (Revised August 2024)
      • Case

      Innovative Opportunities to Manage Health Care Delivery

      By: Regina E. Herzlinger and D. Scott Lurding
      The purpose of this case is: To familiarize the students with the changing landscape of health care delivery, through chains of retail medical centers and those offering value-based care (VBC).

      To discuss fundamental managerial decisions about their... View Details
      Keywords: Managed Care; Capitation; Strategy
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      Herzlinger, Regina E., and D. Scott Lurding. "Innovative Opportunities to Manage Health Care Delivery." Harvard Business School Case 197-011, July 1996. (Revised August 2024.)
      • July 1996
      • Case

      Williams-Sonoma, Inc.--1990

      By: Nancy F. Koehn and Michael Dearing
      Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog... View Details
      Keywords: Corporate Strategy; Alignment; Customer Value and Value Chain; Competitive Strategy; Retail Industry
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      Koehn, Nancy F., and Michael Dearing. "Williams-Sonoma, Inc.--1990." Harvard Business School Case 797-019, July 1996.
      • 1993
      • Chapter

      Managing Strategic Alignment

      By: Michael Beer
      Keywords: Alignment
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      Beer, Michael. "Managing Strategic Alignment." In The Handbook of Change Management, edited by L. Berger. Homewood, IL: Irwin Professional Publishing, 1993.
      • November 1992 (Revised June 1994)
      • Case

      Packaged Products Company: Handy-Pak Introduction

      By: Frank V. Cespedes and Laura Goode
      The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
      Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry
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      Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
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