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  • January 2024
  • Case

Frank Cornelissen: The Great Sulfite Debate (A)

By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adaptation; Expansion; Weather; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (A)." Harvard Business School Case 724-391, January 2024.
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

Healy, Nitin Nohria, and George Serafeim Publication:Financial Analysts Journal (forthcoming) Abstract A firm's competitive environment, its strategic choices, and its internal capabilities are considered important determinants of its... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond markets has... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2008
  • Lessons from the Classroom

Chris Christensen: Legend of the Classroom

the Quartermaster General, earning the rank of captain. World War II had a significant impact on Christensen's career. The organizational challenges of warfare on a global scale encouraged the use of strategic thinking to accomplish... View Details
Keywords: by Deborah Blagg; Education
  • 06 Mar 2012
  • First Look

First Look: March 6

criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to innovate. The result has been an exodus of manufacturing from America,... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

well as strategists and policy makers. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50820 in press Applied Psychology: Health and Well-Being Long-term Health Implications of Students' Friendship Formation During the View Details
Keywords: Sean Silverthorne
  • 19 Mar 2013
  • First Look

First Look: March 19

fundamental fact of life, choices necessarily have to be made about which challenges to address and the best way to tackle them. In this piece, we discuss the distinction between these distinct components of priority setting in health: the View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

competition.t Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708477 Databank in Africa Harvard Business School Case 708-478 This case tackles issues of regional strategy and strategic... View Details
Keywords: Martha Lagace
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

open platforms and then provide a brief history of open digital platforms. I go on to argue that the success of open platforms in competition with vertically integrated firms gave rise to the “vertical-to-horizontal” transition in the... View Details
Keywords: Dina Gerdeman
  • 21 Apr 2020
  • Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

instructor, and later as a strategist for the Pentagon: O: Observe O: Orientate D: Decide A: Act Boyd's insight came from the need to develop a strategic approach—simple in nature, easy to execute and communicate—that made up for the fact... View Details
Keywords: by Euvin Naidoo
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant... View Details
Keywords: Martha Lagace
  • 18 Oct 2011
  • First Look

First Look: October 18

makeups support more chain restaurants, but that other factors, including suburban sprawl and public transit commuters, also have some impact. Read the paper:... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

and consider how what they do will increase their odds of achieving their ultimate strategic goal in the future. And, they always respect the unknown. The world never unfolds in some scripted way, consistent with some “official future” on... View Details
Keywords: by Dina Gerdeman
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

values while remaining unwavering in ethics, integrity, and—to use the twenty-first century word—the highest standards of corporate citizenship. All of this could be done with strategic use of IBM technology and innovation. Yet IBMers in... View Details
Keywords: Martha Lagace
  • 16 Jul 2013
  • First Look

First Look: July 16

resource-management issues, the author argues, water, electricity, and transit deserve the greatest focus. Every other service a competitive city provides-functional housing, schools, hospitals, stores, police and fire departments,... View Details
Keywords: Anna Secino
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Harvard Business School Case 309-088 College Summit, a nonprofit organization "committed to the day when every student who can make it in college makes it to college," was faced with an important strategic decision. After... View Details
Keywords: Martha Lagace
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

policies, the most obvious being a transition to more efficient agriculture. Other beneficial policies include accelerating the establishment of Protected Areas, ensuring that tree crop plantations are located on degraded land rather than... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2016
  • First Look

February 2, 2016

Harvard Business School Case 516-017 Flipkart: Transitioning to a Marketplace Model Sachin Bansal and Binny Bansal, cofounders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in designing regulation. This study examines a unique energy efficiency standard for... View Details
Keywords: Dina Gerdeman
  • January 2024
  • Teaching Note

Frank Cornelissen: The Great Sulfite Debate (A) & (B)

By: Tiona Zuzul
Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
Citation
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Related
Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024.
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