Publications

January 2019 (Revised October 2019)
Case

Commercial Sales Transformation at Microsoft

By: Doug J. Chung

Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’... View Details

Keywords: Sales; Strategy; Transformation

February 2005 (Revised November 2005)
Case

SAIF: May 2004

By: G. Felda Hardymon and Ann Leamon

The Softbank Asia Infrastructure Fund (SAIF) team has just learned that the price at which its portfolio company, the Chinese gaming firm Shanda, was planning to go public must be reduced. As a result, the partners think through the entire genesis of the deal and the... View Details

Keywords: Venture Capital; Investment; Cross-Cultural and Cross-Border Issues; Initial Public Offering; Price; China; United States

July 1991 (Revised July 1993)
Case

Alliant Health System: A Vision of Total Quality

Alliant has been a leader in the health care industry in implementing total quality management. After five years, however, they do not have much to show for their efforts except a "foundation" of quality attitudes and processes. The case discusses their plans to "jump... View Details

Keywords: Quality; Management Practices and Processes; Information Technology; Health Care and Treatment; Health Industry

May 1993 (Revised March 1994)
Case

Executone Information Systems, Inc.

Executone has posted low returns in 1992 in the face of intense competition from AT&T and Northern Telecom, its principal rivals. Alan Kessman, president and CEO, is considering whether mid-course adjustments in strategy are necessary in the firm's telecommunications... View Details

Keywords: Competition; Telecommunications Industry; United States

13 Feb 2020
Book

Open Your Organization to Honest Conversations

says Beer, the Cahners-Rabb Professor of Business Administration, Emeritus. “So there’s this organizational silence, where no one feels comfortable speaking truth to power.” Avoiding a cynical organization This silence is not only a morale-killer, it can also lead... View Details

Keywords: by Dina Gerdeman

Teaching Interest

Startup Operations

By: Julia B. Austin

Startup Operations is designed to provide hands-on guidance through the early stages of building your business. Students will test assumptions and hypotheses to evolve their product, build their strategic and operating roadmaps, create organizational plans and... View Details

December 15, 2015
Article

Don't Turn Your Sales Team Loose Without a Strategy

By: Frank V. Cespedes and Steve Thompson

When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details

Keywords: Strategy; Salesforce Management

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22 Oct 2014
News

Aligning Strategy and Sales with Frank Cespedes

January 2004
Case

Bob Holgrom and the Buyout of the Carlson Division

By: Thomas R. Piper

The head of the Carlson Division stands to benefit substantially in financial terms if a private equity firm wins the bid for the division. The division is in the early stages of a performance turnaround, with only three quarters of profit improvement and no audited... View Details

Keywords: Private Equity; Leveraged Buyouts; Corporate Disclosure; Ethics; Financial Reporting; Laws and Statutes; Performance Improvement

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August 2017 (Revised September 2018)
Case

Audubon in 2017: The Turnaround

By: V. Kasturi Rangan

The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans... View Details

Keywords: Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation

December 2023
Article

Looking Forward – To Better Strategy-Sales Coordination

By: Frank V. Cespedes

Business decisions are about tomorrow, not yesterday. A key to looking forward in most firms is the annual strategy meeting, where linking sales efforts with strategy is vital for implementation and profitable growth. But according to surveys, less than half of... View Details

Keywords: Sales; Growth and Development Strategy; Corporate Strategy

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March 2014 (Revised December 2014)
Case

Vision 2020: Takeda and the Vaccine Business

By: John A. Quelch and Margaret L. Rodriguez

In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003... View Details

Keywords: Health Care; Global; NGO; Public Health; Japan; GSK; Vaccine; Supply Chain; Market Entry; Health; Health Care and Treatment; Trade; Market Entry and Exit; Global Strategy; Health Industry; Pharmaceutical Industry

08 Feb 2022
Cold Call Podcast

What’s Next for Nigerian Production Studio EbonyLife Media?

Keywords: Re: Andy Wu; Media & Broadcasting

10 Apr 2013
News

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

October 2021 (Revised June 2022)
Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

February 2001
Case

Sun Microsystems, Inc.: Solaris Strategy

In the late 1990s, Sun Microsystems' Solaris has emerged as the dominant UNIX-based alternative to Microsoft for server operating systems. At the same time, the open source operating system Linux has appeared unexpectedly, and it is generating significant excitement... View Details

Keywords: Digital Platforms; Competition; Open Source Distribution; Standards

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November 1995
Case

Ernst & Young United Kingdom (B)

By: John J. Gabarro and Samantha Graff

Discusses progress made by mid-1995 on the three challenges identified by the change leadership at the end of 1993. First, it describes the decision-making process that resulted in a general consensus to reorganize the huge London office, and it highlights certain... View Details

Keywords: Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Restructuring; Problems and Challenges; Decision Making; Adaptation; Perspective; United Kingdom; London

April 10, 2017
Article

The Different Approaches Firms Use to Set Strategy

By: Kimberly Teti, Mu-Jeung Yang, Nicholas Bloom, Jan Rivkin and Raffaella Sadun

Many senior executives struggle to describe how they make strategic decisions. That’s a serious problem since the process for making strategic decisions can shape the strategy itself. To understand better how companies really make strategic choices, we interviewed 92... View Details

Keywords: Strategic Planning; Decision Making