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- All HBS Web
(2,676)
- News (446)
- Research (1,747)
- Events (11)
- Multimedia (2)
- Faculty Publications (809)
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- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly... View Details
- 01 Jun 1997
- News
New Releases
demand, and on pleasing the best customers - can ultimately weaken a strong firm. In The Innovator's Dilemma, Christensen shows how significant breakthroughs in products and services are often initially rejected by mainstream View Details
- 17 Apr 2019
- News
Give It to Me Straight
the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
- 01 Jun 2002
- News
HBS Students Negotiate a Victory
complete the third year of the four-year program. Describing the factors that contributed to their success, Chung credited tactics learned during the first year of studies in the classroom of HBS professor Max Bazerman, a negotiation specialist, as well as the ability... View Details
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
are highly valued; social media is favored by many. There is also a desire to see the alumni database further leveraged. Alumni want customized email communications from the School. They would also like more assistance in navigating the... View Details
- 01 Mar 2006
- News
Back to School
resources department from a paper-pushing backwater to an entity that is strategically incorporated into the district’s overall mission. “One observation that we made early in PELP is that school systems have essentially not changed their... View Details
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
and probably hungrier. Our independence has eliminated the strategic conflicts that we faced in trying to sell networking solutions to AT&T's competitors. That's no longer an issue, and the entire market is open to us. How rapidly do you... View Details
- 01 Sep 2010
- News
Alumni Books
times give solid companies and strong managers the chance to seize market share. Fox explains how the savvy few who rise to the top stay focused and alert, get new market share, hire good and recently fired talent, increase investments in View Details
- 04 Nov 2019
- News
A Home for Startups
age groups, because they all want to come and collaborate. Younger people can learn from the experiences of the older people and vice versa. “I think one thing that I took away from my business school experience was customer-centricity––to rally create a product that... View Details
Keywords: work space
- 01 Apr 2002
- News
Student Conferences Spark Discussion, Promote Interaction
described as "American icons" by moderator Tom Davenport, director of the Accenture Institute for Strategic Change. Jack Duffy, SVP of corporate strategy at UPS, noted that the process of integrating technology into the company's... View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
ecosystem, soils, and climate to build customized seed pods with multiple species of trees and plants and nutrients to support germination. After the drones plant the pods—at a rate of two pods per second—the trees will be monitored over... View Details
Keywords: Margie Kelley
- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
strategic form of endurance competition. It’s bit of a cliché, but the most memorable moment was at the starting line at the Sydney Olympics, as the clock beeped down to the start of the race. I always knew there was going to be something... View Details
Keywords: April White; photographed by Scott Clark
- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
- 01 Jun 2009
- News
Crisis and Creativity
JetBlue, and Ryanair all grew during recessions, as did Charles Schwab, Home Depot, and Trader Joe’s. A second customer hook is affordable indulgence. As consumers pare back, they also need ways to entertain themselves and indulge in... View Details
Keywords: Bhaskar Chakravorti
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
behavior of the customers is so vastly different that having the same policy often doesn’t make sense. It’s very much like you’re selling a certain type of product in Japan and China: different markets with... View Details
- 01 Dec 2009
- News
Alumni Books
Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in any Interview and Secure the Job of Your Dreams by Brenda Bence (MBA ’91) (Global Insight Communications) Strategic View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is... View Details
- 01 Jun 2007
- News
Profiles from the class of 2007
factors like wind and water. “There are strategic and tactical elements to sailing,” says Dillon, a native of Ireland. “You need to decide where you want to go and what your competitors are doing. It’s kind of an interactive game that’s... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice
- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
In “Marketing Myopia” in HBR, Ted Levitt (below) famously asks “What business are you in?” and insists that customer focus be paramount. 1977 Abraham Zaleznik raises a provocative, game-changing question in “Managers and Leaders: Are They... View Details
Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services
- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
Part Monopoly marathon, part chess championship, Harvard Business School’s new multimedia simulation “Strategic Brew” engages students in a fast-paced exercise in strategic decision- making. The goal of the simulation is to show, rather... View Details