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  • March 2017
  • Teaching Note

Showpad

By: Frank Cespedes
Showpad is a startup that provides a sales enablement platform and tools. The venture has grown 100% annually since its founding four years ago, and the founders are evaluating growth options and decisions in three areas: adding product features, possible pricing... View Details
Keywords: Business Startups; Growth and Development Strategy; Sales
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  • 08 Apr 2021
  • Blog Post

HBS Entrepreneurship Immersion - Four Highlights

Since graduation, I have spent a lot of time in the entrepreneurial space! Currently, I am the CFO at Pilot.com, a $1.2Bn Series C FinTech startup backed by Sequoia Capital, Index Ventures, Stripe, and Bezos Expeditions. Pilot builds... View Details
  • 19 Nov 2013
  • News

Q&A With Harvard’s Top Entrepreneurship Professor

  • 14 Sep 2023
  • Blog Post

MBAs Accelerate Their Social Enterprise Ventures

The Social Enterprise Accelerator is offered to students in the summer between their first and second year, supporting student founders in the development of their social impact startup. During the summer of 2023, eleven student View Details
  • Research Summary

Dissertation topic: The invisible hand and the good of communities: How institutional logics matter in local banks

How do individuals’ backgrounds and identities influence the strategies and success of newly founded ventures? In my dissertation, I explore the impact on local bank startups of their founders’ community and financial identities. Those identities have... View Details

  • October 2022
  • Case

Beam Dental (A)

By: Rembrand Koning and Alicia Dadlani
In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the... View Details
Keywords: Business Startups; Business Strategy; Entrepreneurship; Financing and Loans; Presentations; Product Development; Insurance Industry; United States; Kentucky; Ohio
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  • December 2018
  • Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
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    Christina R. Wing

    Christina Wing is a Senior Lecturer in the Technology and Operations Management Unit at the Harvard Business School. Her research focuses primarily on topics surrounding families in business, and the course she created, titled Demystifying the Family... View Details

    • June 2008
    • Case

    From xiaonei to hainei: The Quest for the Social Networking Service Market in China

    By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong
    Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he... View Details
    Keywords: Entrepreneurship; Venture Capital; Social and Collaborative Networks; Competition; Internet; China
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    • October 2022
    • Case

    Ethena: A Go-to-Market Dilemma

    By: Rembrand Koning and Stacy Straaberg
    In November 2021, Roxanne Petraeus and Anne Solmssen, founders of Brooklyn-based software-as-a-service (SaaS) startup Ethena, were looking to expand their compliance training business. The founders hired Arnie Gullov-Singh, an outside revenue consultant, to advise on... View Details
    Keywords: Decision Choices and Conditions; Judgments; Growth and Development Strategy; Business or Company Management; Business Strategy; Expansion; Segmentation; Technology Industry; United States; New York (state, US)
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    • April 2020
    • Teaching Note

    Tailor Brands: Artificial Intelligence-Driven Branding

    By: Jill Avery
    Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
    Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Technology Industry; United States; North America
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    • October 2022 (Revised November 2023)
    • Case

    Framebridge (A): Reimagining Custom Framing

    By: Rembrand Koning and Alicia Dadlani
    In December 2018, Susan Tynan, founder and CEO of Framebridge, a four-year-old venture-backed startup that sold online custom framing, formulated plans for the future. Her vision was to revolutionize the $4 billion industry by making custom framing easy, transparent,... View Details
    Keywords: Business Startups; Business Strategy; Entrepreneurship; Operations; Consumer Products Industry; United States; District of Columbia; Kentucky
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    • 16 Aug 2022
    • Op-Ed

    Now Is the Time for Entrepreneurs to Play Offense

    price and had a dozen offers in front of them. Today, layoffs—particularly at growth stage companies—have led to a massive pullback in startup hiring. Thus, some of the most talented people in our ecosystem are suddenly up for grabs... View Details
    Keywords: by Jeffrey Bussgang
    • 12 Jun 2019
    • Research & Ideas

    Investors Have More Than Money to Offer Entrepreneurs

    Entrepreneurs have an incredible backstop of management experience and wisdom available to them that, too often, they ignore. Why don’t startup founders make more use of their investors? Many entrepreneurs... View Details
    Keywords: by Julia Austin
    • July 2019
    • Teaching Note

    Arlan Hamilton and Backstage Capital

    By: Laura Huang
    Teaching Note for HBS No. 419-029. Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, people of color, and LGBT founders, Arlan Hamilton started her own firm, Backstage Capital, in 2015. Hamilton understood the... View Details
    Keywords: Black Leadership; LGBTQ; People Of Color; Entrepreneurship; Mission and Purpose; Venture Capital; Corporate Social Responsibility and Impact; Identity; Personal Characteristics; Prejudice and Bias; Social Issues; Diversity; Gender; Race
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    • September 2021 (Revised November 2022)
    • Case

    MAYA Capital

    By: Robert F. White, Carla Larangeira and Pedro Levindo
    MAYA Capital co-founders Lara Lemann and Monica Saggioro raised $41.5 million through a series of closings for their early-stage Latin American venture capital fund. The two women had met for the first time in mid-2016 when Lemann was contemplating scaling her angel... View Details
    Keywords: Early Stage; Portfolio Construction; Fund Management; Investment; Entrepreneurship; Venture Capital; Investment Portfolio; Strategy; Business Startups; Management; Investment Funds; Latin America
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    • March 2022
    • Case

    DealShare: Social E-Commerce for the Indian Mass Market

    By: Krishna G. Palepu and Malini Sen
    Launched in September 2018, e-retail startup DealShare has created a tech-enabled model for the Indian mass market that allows customers to buy together, save money on good quality goods, and at the same time have fun. It targets customers who are still getting used to... View Details
    Keywords: Business Model; Disruption; Trends; Talent and Talent Management; Customer Focus and Relationships; Value; Cost vs Benefits; Value Creation; Internet and the Web; India
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    • November 2014
    • Case

    BRAC in 2014

    By: Tarun Khanna, Rachna Tahilyani, Reeti Roy and Aldo Sesia
    In the early 1970s BRAC was a startup nongovernmental organization (NGO) working in Bangladesh. By 2014, it was the world's largest NGO. It had a strong presence in Bangladesh and had begun to deliver social development programs in nine other countries. Its founder and... View Details
    Keywords: BRAC; Bangladesh; NGO; Strategy; Business Model; Business Organization; Social Entrepreneurship; Innovation and Management; Growth and Development Strategy; Social Enterprise; Social Issues; Poverty; Bangladesh
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    • 28 Apr 2015
    • First Look

    First Look: April 28

    had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders decided it was time to experiment with different monetization strategies before deciding... View Details
    Keywords: Sean Silverthorne
    • January 2025
    • Teaching Note

    Vytal: Packaging-as-a-Service

    By: George Serafeim, Michael W. Toffel and Stacy Straaberg
    Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
    Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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