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Show Results For
- All HBS Web
(364)
- People (1)
- News (76)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 26 Jun 2007
- First Look
First Look: June 26, 2007
forecasting processes, while also trying to prepare for unexpected urgent orders and natural disasters. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107018 Google Advertising Harvard Business School... View Details
Keywords: Martha Lagace
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every... View Details
Keywords: by Mikolaj Piskorski
- Web
Bibliography | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- Profile
Oliver Bladek
can be successful in influencing and leading others using speech. I'm much more confident, poised, and I now feel like a true professional. How has your HBS experience shaped your career path? As a sponsored student, I have an obligation... View Details
- 08 Oct 2013
- First Look
First Look: October 8
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494 Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract... View Details
Keywords: Sean Silverthorne
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on... View Details
- Web
Questions for Evaluating Company Culture and Community - Alumni
students and alumni who are searching for organizations that are committed to these same principles. Below is a sample of questions to enable HBS students and alumni to have thoughtful conversations with hiring managers on this important... View Details
- 06 Dec 2021
- News
What's the Word?
search engine Baidu. Instead of striving and sweating for a good job, a home, and a family, it suggested a minimalist lifestyle of tang ping (“lying flat”). Although the post was later deleted by Communist Party officials, lying flat has... View Details
- 14 Jul 2021
- Blog Post
From Colombia to the District of Columbia: Making an Impact with Paulina Llano (MBA 2022)
are stronger than in Colombia and I want to continue learning before I eventually go back to my country,” she explained. Specifically, healthcare and government engagement were two areas of interest, but Llano was open to exploring multiple options. “I started my... View Details
Keywords: Health Care
- 01 Jun 2001
- News
"Unheard Voices" Brings to Light Three Centuries of American Women at Work
Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its View Details
- Career Coach
Matt Spielman
Matt helped grow IAG Research, which became the arbiter of advertising effectiveness. IAG was acquired by Nielsen. Matt holds a B.A. in Economics from Columbia College and an M.B.A. from HBS. He earned his Executive Coaching... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the search for blockbusters to... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 01 Jun 2008
- News
This Site’s for You
current events that impact a significant number of HBS alumni. As with blogs elsewhere on the Web, we make it easy for you to talk back to us. Don’t be shy. The arrival of our own blog inspired Class Notes editor Larson to go on a search... View Details
- 09 Aug 2019
- Blog Post
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
Seven months later, I find myself living in San Francisco and riding to work in the back of a self-driving car. The Internship Search My internship search consisted of blindly trusting the advice that “the coolest internship postings... View Details
- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to... View Details
- 30 Oct 2018
- News
Paths of Victory
Reflecting HBS’s standing as the top school for entrepreneurs (according to the most-recent PitchBook rankings), the annual HBS New Venture Competition has helped Harvard Business School students and alumni launch dozens of new enterprises. View Details