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  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

example, how well consumers were able to recall a brand name after commercials have been run—but not much more. The effectiveness of marketing investments was rarely directly tied back to sales. This has completely changed with the... View Details
Keywords: by Sean Silverthorne
  • 26 Aug 2014
  • First Look

First Look: August 26

Abstract—To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional... View Details
Keywords: Sean Silverthorne
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

people likely contracted the virus several days (and up to two weeks) before showing symptoms and, thus, would have been in contact with other people (solid line in Figure 1), unknowingly spreading the virus. Quarantining an infected person after reactive testing only... View Details
Keywords: by Doug J. Chung; Health
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

research in a real-world setting bears this out, with positive emotion tied to higher creativity and negative feelings linked to lower motivation and creativity. (Data for her study are based on diary evidence that a subject actually did... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

Periodical:Review of Financial Studies (forthcoming) Abstract We investigate whether the geographic dispersion of a firm affects corporate decision-making. Our findings suggest that social factors work alongside informational... View Details
Keywords: Martha Lagace
  • 25 Feb 2014
  • First Look

First Look: February 25

  Publications August 2013 Social Psychological & Personality Science Matchmaking Promotes Happiness By: Anik, Lalin, and Michael I. Norton Abstract—Four studies document and explore the psychology underlying people's proclivity to... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2009
  • First Look

First Look: June 9

particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be associates considered when they first chose to pair. This... View Details
Keywords: Martha Lagace
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

the tied product is of worse quality than competitors. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55176 Find and Replace: R&D Investment Following the Erosion of Existing Products By: Krieger, Joshua,... View Details
Keywords: Dina Gerdeman
  • 11 Nov 2014
  • First Look

First Look: November 11

environmental performance, and social responsibility evaluation, which cover the company in the national, regional, and corporate levels for the purpose of realizing the comprehensive evaluation of economic and environmental performance... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

your company with a "quality flashlight," said Reinhardt. You may find that revisiting your many systems—design, production, delivery—will yield internal cost reductions that can be better spent on social benefits. For this... View Details
Keywords: by Martha Lagace
  • 07 May 2013
  • First Look

First Look: May 7

for firm and board characteristics, we find that independent directors' dissent is associated with breakdown of social ties between the independent director and the board chairperson, who locates at the... View Details
Keywords: Carmen Nobel
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

hypothesis that perceived network benefits from the extant worldwide adoption of IFRS influences a country's shift away from local accounting standards. That is, as more jurisdictions with economic ties to a given country adopt IFRS,... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

but at the expense of the outgroup. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52113 in press Journal of Personality and Social Psychology It Doesn’t Hurt to Ask: Question-asking Increases Liking By: Huang, K., M.... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

Network Resources: Alliances, Affiliations, and Other Relational Assets Author:Ranjay Gulati Publication:Oxford University Press, 2007 Abstract Today's firms are increasingly embedded in networks of alliances and other ties that influence... View Details
Keywords: Martha Lagace
  • 21 Dec 2010
  • First Look

First Look: December 21

older children remains essentially unchanged. To our knowledge, this is the first rigorous demonstration that one need not succumb to temptation in order for it to detrimentally impact one's economic productivity. The Dynamics of Social... View Details
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

recruiters, interview with companies, and have private conversations with clients and team members (more on that later). Companies monitor productivity and goals, but in a world where COVID-19 has turned many companies into “federations of remote workplaces,” the... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 02 Sep 2015
  • Research & Ideas

Explaining China's Crash

Chinese exceptionalism? This concept dovetails with the idea that China must change its development model in order to gain long-term economic and social stability. Economists have been saying this for a long time and the Chinese... View Details
Keywords: by Christina Pazzanese; Financial Services
  • 03 Apr 2012
  • First Look

First Look: April 3

managerial performance, found that managers higher in metacognitive cultural intelligence (CQ) were rated as more effective in intercultural creative collaboration by managers from other cultures. Study 2, a social network survey, found... View Details
Keywords: Carmen Nobel
  • 17 Dec 2013
  • First Look

First Look: December 17

increasingly tied to the sway of private financial interests, and how postwar administrations finally extricated the U.S. from economic interventionism, even though the government had the will and power to continue. Maurer examines the... View Details
Keywords: Carmen Nobel
  • 07 Feb 2005
  • Research & Ideas

How “Career Imprinting” Shapes Leaders

hire in cohorts are more likely to have strong organizational career imprints. These two factors socially reinforce the kinds of capabilities, connections, confidence, and cognition that people pick up; they enhance the commonality among... View Details
Keywords: by Mallory Stark

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