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      • Faculty Publications  (266)

      Social PerceptionRemove Social Perception →

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      • June 2003
      • Article

      Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women.

      By: William B. Swann Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer and Laurie P. Milton
      Keywords: Perception; Groups and Teams; Identity; Negotiation
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      Swann, William B., Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer, and Laurie P. Milton. "Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women." Social Cognition 21, no. 3 (June 2003): 194–212.
      • 2003
      • Article

      Do Incentives Work? The Perception of A Worldwide Sample of Senior Executives

      By: Michael Beer and Nancy Katz
      Keywords: Motivation and Incentives; Management; Perception
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      Beer, Michael, and Nancy Katz. "Do Incentives Work? The Perception of A Worldwide Sample of Senior Executives." Human Resource Planning 26, no. 3 (2003): 30–44.
      • 2002
      • Chapter

      Eliciting Mental Models through Imagery

      By: Gerald Zaltman
      Keywords: Perception; Cognition and Thinking
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      Zaltman, Gerald. "Eliciting Mental Models through Imagery." Chap. 22 in The Languages of the Brain, edited by Albert M. Galaburda, Stephen M. Kosslyn, and Yves Christen. Cambridge: Harvard University Press, 2002.
      • 6 Jun 2002 - 9 Jun 2002
      • Conference Presentation

      Perceived Individual Creativity in Organizational Teamwork as a Function of Personality and Gender

      By: Giovanni Moneta, Teresa M. Amabile, Elizabeth Schatzel and Steven J. Kramer
      Keywords: Gender; Organizations; Groups and Teams; Creativity; Identity; Perception
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      Moneta, Giovanni, Teresa M. Amabile, Elizabeth Schatzel, and Steven J. Kramer. "Perceived Individual Creativity in Organizational Teamwork as a Function of Personality and Gender." Paper presented at the American Psychological Society Annual Convention, New Orleans, June 06–09, 2002.
      • December 2001
      • Background Note

      Reporting on Agribusiness in the 21st Century

      By: Ray A. Goldberg and Anne M Fitzgerald
      Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
      Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States
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      Goldberg, Ray A., and Anne M Fitzgerald. "Reporting on Agribusiness in the 21st Century." Harvard Business School Background Note 902-421, December 2001.
      • November 2001
      • Background Note

      Global Approaches to Anti-Corruption

      By: Joseph Hinsey, Guhan Subramanian and Michelle Kalka
      In the 1970s, a series of unpleasant revelations about corporate conduct, culminating in the public disclosure about unsavory business practices abroad by more than 400 U.S. corporations, jarred popular perceptions concerning business ethics. Congress responded by... View Details
      Keywords: Crime and Corruption; Globalization; Developing Countries and Economies; Laws and Statutes; Ethics; Corporate Social Responsibility and Impact; Information Industry; United States
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      Hinsey, Joseph, Guhan Subramanian, and Michelle Kalka. "Global Approaches to Anti-Corruption." Harvard Business School Background Note 902-062, November 2001.
      • winter 2001
      • Article

      Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

      By: Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
      Keywords: Customers; Perception; Advertising
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      Coulter, Robin A., Gerald Zaltman, and Keith S. Coulter. "Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique." Journal of Advertising (winter 2001).
      • March 2000
      • Background Note

      Fall Before Rising, A: The Story of Jai Jaikumar (A)

      By: H. Kent Bowen, Richard Compton Squire, Sarah Patricia Vickers-Willis and Harry James Wilson
      What is the relationship between good fortune, professional success, and a moral obligation to other people? Jai Jaikumar, who as a youth was saved by a shepherd woman after a tragic mountaineering accident in the Himalayas, and who later rose to the top of his... View Details
      Keywords: Moral Sensibility; History; Personal Development and Career; Relationships; Familiarity; Perception; Welfare
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      Bowen, H. Kent, Richard Compton Squire, Sarah Patricia Vickers-Willis, and Harry James Wilson. "Fall Before Rising, A: The Story of Jai Jaikumar (A)." Harvard Business School Background Note 600-047, March 2000.
      • 1999
      • Article

      Effects of Instructional Style on Problem-Solving Creativity

      By: A. M. Ruscio and T. M. Amabile
      This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step... View Details
      Keywords: Training; Creativity; Cognition and Thinking; Performance; Learning
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      Ruscio, A. M., and T. M. Amabile. "Effects of Instructional Style on Problem-Solving Creativity." Creativity Research Journal 12, no. 4 (1999): 251–266.
      • March 1998
      • Teaching Note

      Personality Types: The Myers-Briggs Type Indicator (TN)

      By: David A. Thomas and Emily Heaphy
      Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details
      Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration
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      Thomas, David A., and Emily Heaphy. "Personality Types: The Myers-Briggs Type Indicator (TN)." Harvard Business School Teaching Note 498-069, March 1998.
      • 1998
      • Chapter

      Seeing through the Customer's Eyes with Computer Imaging

      By: G. Zaltman and L. J. Schuck
      Keywords: Information Technology; Perception; Customers; Computer Industry
      Citation
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      Zaltman, G., and L. J. Schuck. "Seeing through the Customer's Eyes with Computer Imaging." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.
      • 1979
      • Chapter

      Learning from Mistakes Is Easier Said than Done: Group and Organization Influences on the Detection and Correction of Human Error

      By: A. Edmondson
      Keywords: Learning; Perception; Attitudes; Groups and Teams; Organizational Culture; Power and Influence
      Citation
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      Edmondson, A. "Learning from Mistakes Is Easier Said than Done: Group and Organization Influences on the Detection and Correction of Human Error." In Organizational Psychology, edited by D. Kolb, I. Rubin, and J. McIntyre. Englewood Cliffs: Prentice Hall, 1979.
      • 1996
      • Chapter

      Cognitions in Organizations

      By: A. E. Tenbrunsel, T. L. Galvin, M. A. Neale and M. H. Bazerman
      Keywords: Cognition and Thinking; Perception; Organizations
      Citation
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      Tenbrunsel, A. E., T. L. Galvin, M. A. Neale, and M. H. Bazerman. "Cognitions in Organizations." In Handbook of Organizational Studies, edited by S. Clegg, C. Hardy, and W. Nord. Sage Publications, 1996.
      • 1996
      • Chapter

      Commercial Technology: Imaginative Understanding of User Needs

      By: D. A. Leonard and J. Doyle
      Keywords: Information Technology; Service Delivery; Consumer Behavior; Perception; Business Ventures
      Citation
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      Leonard, D. A., and J. Doyle. "Commercial Technology: Imaginative Understanding of User Needs." In Engines of Innovation: U.S. Industrial Research at the End of an Era, edited by Richard S. Rosenbloom and William J. Spencer. Boston: Harvard Business School Press, 1996.
      • August 1995 (Revised May 2008)
      • Teaching Note

      Jensen Shoes (TN)

      By: James I. Cash Jr. and Mary C. Gentile
      Teaching Note for (9-395-120) and (9-395-121). View Details
      Keywords: Perception; Race; Groups and Teams; Employees; Apparel and Accessories Industry
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      Cash, James I., Jr., and Mary C. Gentile. "Jensen Shoes (TN)." Harvard Business School Teaching Note 396-017, August 1995. (Revised May 2008.)
      • 1995
      • Chapter

      Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision

      By: G. Zaltman
      Keywords: Cognition and Thinking; Perception
      Citation
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      Zaltman, G. "Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision." In Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, edited by J. F. Sherry Jr.. Thousand Oaks, CA: Sage Publications, 1995.
      • April 1995
      • Article

      Perceptions of Fairness in Interpersonal and Individual Choice Situations

      By: M. H. Bazerman, S. B. White and G. F. Loewenstein
      Keywords: Perception; Fairness; Decision Choices and Conditions
      Citation
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      Bazerman, M. H., S. B. White, and G. F. Loewenstein. "Perceptions of Fairness in Interpersonal and Individual Choice Situations." Current Directions in Psychological Science 4, no. 2 (April 1995): 39–43.
      • Article

      The Bittersweet Feeling of Success: An Examination of Social Perception in Negotiation

      By: L. Thompson, K. L. McGinn and R. M. Kramer
      Keywords: Success; Perception; Negotiation
      Citation
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      Thompson, L., K. L. McGinn, and R. M. Kramer. "The Bittersweet Feeling of Success: An Examination of Social Perception in Negotiation." Journal of Experimental Social Psychology 31, no. 6 (November 1995): 467–492.
      • 1994
      • Chapter

      Guiding Visions

      By: D. A. Leonard-Barton
      Keywords: Perception
      Citation
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      Leonard-Barton, D. A. "Guiding Visions." In The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development, edited by H. K. Bowen, K. B. Clark, C. H. Holloway, and S. C. Wheelwright. New York: Oxford University Press, 1994.
      • July 1994 (Revised August 1998)
      • Case

      The King-Size Company

      By: David E. Bell and Dinny Starr Gordon
      King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details
      Keywords: Decisions; Marketing Strategy; Operations; Perception; Expansion; Apparel and Accessories Industry; Web Services Industry
      Citation
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      Bell, David E., and Dinny Starr Gordon. "The King-Size Company." Harvard Business School Case 595-013, July 1994. (Revised August 1998.)
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