Social Norms - Publications - Faculty & Research

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

things don’t have to happen right this instant. This is the new norming that needs to happen.” 7. Accept that productivity will probably suffer Choudhury’s research shows productivity often increases with remote work. But now, with... View Details

Keywords: by Dina Gerdeman

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

it was an advertising bro fest, but also a reflection of the cultural norms of the time. After all, the 1960s was the dawn of the golden age of advertising when agencies were evolving from product pitchers to storytellers. That first... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

on intangible capabilities, such as the ability to assess the value of the knowledge and skills that are already present within the firm and in some instances within its broader ecosystem; to rapidly understand how to redeploy them in new activities; and to establish... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

and the normative orientation of medical professionals. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54600 Summer 2018 California Management Review CSR Needs CPR: Corporate Sustainability and Politics By: Lyon,... View Details

Keywords: Dina Gerdeman

20 Mar 2019
Research & Ideas

Gender-Diverse Companies Thrive Only Where Diversity is Embraced

susceptible to the influence of social norms: They are more likely to reward those practices that are aligned with the social norm and to penalize those that are not. In this... View Details

Keywords: by Sean Silverthorne

11 Aug 2014
HBS Case

The Business of Behavioral Economics

Anik and Dan Ariely of Duke University, social norms were used to incentivize employees to give money to charity. Results were published in the paper Contingent Match Incentives Increase Donations. In the... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

17 Feb 2009
Research & Ideas

What’s Good about Quiet Rule-Breaking

paramedics, how do gray zones operate and why are they significant? A: Occupations, de facto, provide the shared, collective level of understanding that allows moral gray zones to exist. Nurses, paramedics, or flight attendants, for instance, share common training,... View Details

Keywords: by Martha Lagace

22 Jul 2015
Research & Ideas

Name Your Price. Really.

questions in a new working paper, Because We're Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts, written with Vicki G. Morwitz, the Harvey Golub... View Details

Keywords: by Michael Blanding; Consumer Products

15 Feb 2016
Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

builds employee loyalty and bolsters company reputation, but requires effective tools to carry out. Beshears’s research sheds important light on the presumed efficacy of social norms marketing in the... View Details

Keywords: Re: John Beshears; Financial Services

07 Jul 2003
Research & Ideas

The Organizational Model for Open Source

mailing address, their capital needs are minimal. People are intimately aware of the fact that too much structure will disenfranchise the very people who make the most successful open source projects possible. —Siobhán O'Mahony Second is the tension between embracing... View Details

Keywords: by Mallory Stark

13 Jul 2022
Book

Reimagining the Economy: What Would It Take to Put People First?

What if the way we work could be a catalyst for solving huge problems like inequality and climate change? In the new book Democratize Work: The Case for Reorganizing the Economy, Harvard Business School Professor Julie Battilana and a dozen other View Details

Keywords: by Avery Forman

24 Feb 2009
First Look

First Look: February 24, 2009

market-type dispersion by decentralizing operations from headquarters to their stores, and, to a weaker extent, by providing higher variable pay to their store managers. Placing the Normative Logics of Accountability in 'Thick'... View Details

Keywords: Martha Lagace

24 Apr 2013
Research & Ideas

Who Sets Your Benchmarks?

parents, they wanted to be proud of me and wanted to feel confident they had launched me on the road to a better life. Although most of us grow up as products of our families, we are also heavily influenced by the social View Details

28 Feb 2007
Research & Ideas

Capital Rules: The Tensions of Global Finance

and socialize new members into the norms of openness. With so much of the world outside the rule of liberal Europe and the OECD club of rich countries, such ad hoc globalization effectively undermines the... View Details

Keywords: by Rawi Abdelal

01 Nov 1999
Research & Ideas

Companies, Cultures and the Transformation to the Transnational

of doing things" and shape its international organization structure and processes. Business historian Alfred Chandler has traced the influence of the cultural values and social structures on British management practice. For reasons... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

04 Oct 2011
First Look

First Look: October 4

potent for the growth of elite-oriented nonprofits-but not social welfare nonprofits-when local networks and cultural norms support elite mobilization. We conclude that despite globalizing trends, the local... View Details

Keywords: Sean Silverthorne

03 Jan 2018
Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This person was often viewed as autonomous; confident enough to act... View Details

Keywords: by Carmen Nobel

20 Jan 2015
First Look

First Look: January 20

and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and... View Details